If you’ve been even remotely active on TikTok, chances are you’ve encountered a certain “unhinged” green owl. Yes, you guessed it right – we’re talking about Duo, the quirky mascot…
SEO vs SEM: How to Attract Organic Traffic?
Having a website is just the beginning of reaching potential customers. With Google processing thousands of searches every second, it’s essential to ensure your website appears at the top of…
The Role of Hashtags in Social Media Marketing!
Every day, millions of posts are shared on platforms like Instagram and X (formerly known as Twitter). Standing out with your marketing efforts is a big challenge in this massive…
How Does Social Media Impact on Consumer Behaviour?
With over 4.8 billion users worldwide, social media has transitioned from an optional marketing tool to a vital channel for brands to engage with their target audience. Understanding its impact…
How to Use LinkedIn Groups to Grow Your Business?
LinkedIn Groups are the virtual spaces where business growth meets professional networking. Imagine LinkedIn as a huge professional networking platform with over 380 million professionals globally. In 2004, when LinkedIn…
Understanding LinkedIn Algorithm | A Simple Guide By Elink
LinkedIn, the professional hub we’ve all come to rely on, has a unique algorithm that sets it apart from other social media platforms. Unlike the casual vibe of different platforms,…
How to Promote an Instagram Page?
Did you know that, just like finding the perfect selfie angle, promoting your Instagram page can be an art, too? It’s not just about the likes and filters but expanding…
Digital Marketing Skills That Matter in Today’s World!
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin The online landscape is in a perpetual…
Everything You Need to Know About Podcast Marketing!
As renowned podcaster Joe Rogan once said, ‘The beautiful thing about podcasting is it’s just talking. It can be funny, or it can be terrifying. It can be sweet. It…
What is a Digital Marketing Strategy? Benefits, Types, and Steps
In a time where even our pets have an Instagram account, digital marketing has become the power tool for businesses aiming to win the online world. So, what exactly is…
How Cross-Posting Expands Your Social Media Game!
Remember the skepticism when businesses hesitated to shift from traditional methods? Fast forward to today, and social media stands tall, proving its enduring significance. It’s not just a trend; it’s…
Types of Social Media Contents to Use in 2023-24!
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.“ This statement by Bonnie…