Do you have problems with designing beautiful HTML newsletters? It’s something that many people struggle with on a daily basis, but there is a simple way to design HTML newsletters in minutes. In this article, you’ll learn exactly how to design HTML newsletters and send them to your targets.
“HTML newsletters”, two words that, when combined, can bring a racing heart and sweaty palms to marketers and developers. If you’re an HTML developer, it’s inevitable that coding an email will be a daunting task that will come to your desk at some point in your career, whether you like it or not.
But fret not, through this article we are going to help you design HTML newsletters in a simple and easy way.Newsletters have always been a great tool for digital marketers and brands to stay on the top of mind of customers. Email newsletters are a great way to engage customers and prospects. It’s a method to create a more intimate relationship with an audience than simply sharing content on social media. Don’t believe us? Take a look at these mind-blowing stats:
- 83% of B2B companies use email newsletters as part of their content marketing program.
- 40% of B2B marketers say email newsletters are the most critical part of their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
As you can see, HTML Newsletter has been a key component of a company’s marketing mix and are instrumental in getting those conversion rates up!
Wait, What Exactly are HTML Newsletters?
Just in case you need it, here’s a quick refresher and overview on what HTML newsletters are.
In the world of email marketing, there are two types of email. Plain-text emails and HTML emails.
HTML stands for hypertext markup language. It also makes up the skeleton of your websites.
An HTML email helps to bring the visual advantages of the Web to an email inbox. The world prior to HTML emails, messages were previously shared by only plain boring text. As email inboxes become cluttered, HTML email provided a visual way to stand out from the crowd of messages.
Some of the available elements for HTML emails include graphics like images and videos, formatted text and background colors. If used strategically, HTML emails have the potential to communicate more information, which can lead to higher response rates.
Why Should We Design HTML Newsletters?
The need for an email newsletter depends on your business. Here are some of the ways you use HTML newsletters:
- Drive sales through featured products and discount coupons.
- Connect with customers and clients through helpful tips and information.
- Boost your social following or traffic to your site.
Most organizations, especially those that use email for marketing, use HTML emails.
It’s a cost-effective way for companies to communicate with their users, clients, and customers.
If work in fashion, for example, your newsletter could invite customers to read about recent trends in fashion, celebrity fashion, new collections, product sales, etc.
If you work in content publishing, your newsletter could include an attractive headline for each new article to get users to click over to your site. This helps you engage your audience, generate traffic to your website and ultimately resulting in higher profits for your business.
As long as you’re offering content that your customers or users find useful, email newsletters will help to keep your brand fresh in people’s minds.
Talking about content, let’s see what we should add in create an engaging HTML newsletter!
What Should We Add-In HTML Newsletter
1. A Good Title
This is one of the first things your readers will see and is likely to be in the subject line of your email so make it fun and interesting!
2. Eye-catching Visuals
Visuals are always the first thing people see before they start to read your newsletter, beautiful images and engaging graphics will always catch the reader’s eye and help convey what your newsletter is about.
3. Relevant and Informative Content
It is important that your newsletter is about subjects related to your industry, expertise, etc. Your newsletter can be personal, light-hearted and you should always bring it back to what you do best, that provides relevant content to viewers.
Add buttons and links to push traffic to a website, blog, social profile, account sign-ups, products, application downloads, etc. Remember that this is your time to get your audience to interact and move them down your sales and marketing funnel!
5. Link Social Media Profiles
It may sound obvious, but if your brand is on social media make sure you let people know! aAlways include links to your social media profiles in your newsletter. This can lead to higher follower counts, brand engagement, increased touch points across platforms, and an increase in your click rates.
Now that we’ve gone through the components you can add in a newsletter, let’s jump right into the fun stuff….designing your HTML newsletter!
The Best Ways to Design HTML Newsletters
- Adobe Photoshop
- Adobe InDesign
Design HTML Newsletter Using Adobe Photoshop
- Start by creating a new blank document.
- The width should be a tad bit bigger than a usual newsletter(500-600 pixels) because this will allow you to include a background to your HTML newsletter. The recommended total width anywhere between 800-850 pixels.
- Choose a length of 1000-1200 pixels. This should be enough for most newsletter content.
- Coming to resolution, 72 DPI will suffice for a newsletter. Like all images for the web, you should choose RGB color, as it is better for printing.
- Create a 600-650-pixel-wide box in the document and center it. This is where your newsletter’s content will go. Next, choose a background color for the document. White or light gray as a background color creates a pleasant reading experience that is not distracting and gaudy.
- Following the header comes the body of your newsletter or email campaign. Insert a 600-650-pixel rectangle here, and add text and insert images to your liking. You can edit the image and text in Photoshop itself. You can also add an optional link on top of the header to view in the browser.
- If you want to add more content to your newsletter, copy the first content block and insert it underneath. Make sure you use sufficient spacing to ensure proper segmentation and improve readability.
- Finally, add the footer where users can update their subscription preferences. You may use smaller fonts to keep it discreet but should be visible enough to the readers.
And done, with these steps you have designed an HTML newsletter on Adobe Photoshop. Phew you just have to add the awesome image(s) to your HTML email newsletter code and you’re good to go!
Design HTML Newsletter Using Adobe InDesign
1. To design an HTML Newsletter using Adobe InDesign, you need to create a new document with 600-700 pixels page width. As far as the length is concerned, go with 1000-1200 pixels. There is no limit to length so go with whatever you’re comfortable with. Save the page as a custom format and launch it.
Your email layout will follow the same structure as when using Photoshop:
- Optional link to view in browser
- Header image above the fold
- Body (main content)
2. Use the rectangular tool to create 3 rectangles on top of each other that will have page-wide width. This is where you will insert the header, newsletter content, and footer.
3. Now add an image to the header like the way you did in Photoshop. Make sure that the images you’ll use in an InDesign newsletter must be hosted online so that your viewers will be able to see them.
4. Add a background of your choice in the newsletter body to make your newsletter pop out. Feel free to add some text and images here. Make sure that the page has proper margins to give it a clean look.
5. After that add the footer with a call to action like view more, or subscribe now, etc.
Your HTML newsletter is ready to be shared with your world!
Phew! That’s a whole lot of steps just to design a simple HTML newsletter!
Don’t you think there should be an easier way to do this?
Also, unfortunately, it won’t make a good HTML newsletter as it isn’t optimized and your design might look different on email. You will still have to program these designs in HTML for better optimization and make sure they look as intended.
So How Can We Ease Up The Process Of Designing HTML Newsletters?
Using Photoshop and InDesign is not easy. You need loads of practice to master these two softwares and that requires a lot of time and energy. On top of all this, they are really expensive too! So how can we design beautiful HTML newsletters within minutes? That’s where elink.io comes in!
elink.io is a great solution to send out visually appealing and responsive newsletters. Elink significantly reduces the amount of time it takes to create a newsletter. How significantly you ask? It will take you less than 5 minutes to make an awesome looking newsletter and don’t worry about it working on a desktop or mobile device.
elink.io allows users to create and design HTML newsletters in minutes!
Just copy and paste the links to the content (videos, documents, blog posts, webinars, etc.). elink will automatically convert those web links into visual blocks with a picture, title, and a short description. You can add a header, some intro text, your company logo and/or tagline. elink allows you to choose between30+ visually appealing and mobile-friendly templates. You can even edit fonts, text color, and background color to make it look perfect. Hit publish and your HTML newsletter gets created instantly!
It’s that easy!
Let’s show you how you can design HTML Newsletter with elink
Step 1: Select a newsletter template
You can either choose to build your elink newsletter from scratch or can use one of our awesome pre-built newsletter templates. Either way, it’s extremely easy to create a newsletter in minutes! Each template is responsive, so you don’t have to worry about the appearance of your links on different devices with varying screen sizes. The best part is, you are not stuck with your layout. Come back at any time even and give it a new look. Even after it has already been published!
Step 2: Add your content as links
Next up, copy and paste links to the articles, videos, podcasts or other sources you want to share with your audience and elink will automatically generate an image, a title and a short descriptive text about each link. The best part is that you can change those titles and descriptions to make them SEO friendly and concise enough to get the viewer’s attention. You can even change the link image by uploading a new one or zoom in or zoom out of the current image to display the best possible view.
You can even make use of elink.io’s Chrome Extension to add links to your newsletter quickly. It’s a smart way to save relevant content across the web and start creating your newsletter as you go through your normal online life!
Step 3: Give your newsletter a header and description
The first thing your subscribers are going to read is your title. Make sure you make it catchy and appealing enough. This is your opportunity to engage your audience and encourage them to read on. Also, write a description giving an introduction to what you’ve compiled in the newsletter
Step 4: Choose over 30+layouts
Choose from over 30+ finest layouts to suit your design and add your touch into it.
Step 5: Design and customize
It’s important to add your own design elements to the content you create. In addition to header images, header text formatting and visual weblink formatting, elink allows you to:
- Change the primary color.
- Update your heading font style
- Choose your body font style
- Update your Call-to-action button text on templates
- Choose a font that is highly visible and blends in well with your overall website experience.
Step 6: Publish & Export!
Hit publish once made sure that everything looks awesome and beautiful! After publishing, go to your dashboard and select the newsletter button. From there you’ll see options like Gmail and MailChimp. There is also an option of HTML Export. It allows you to copy and paste the HTML email code into the body of an email.
Your custom HTML code is compatible with most 3rd party email providers like Active Campaign, Aweber, Constant Contact, Campaign Monitor, EasySendy, GetResponse, Intercom, MailerLite, MixMax, Madmimi, Omnisend, Outlook 2016, Robly, SendinBlue, Vertical Response, Zoho Mail and many more!
And boom!! You’ve designed a beautiful HTML Newsletter within minutes, that too, without any knowledge of Photoshop or InDesign.
It was that simple!
With elink, you can create new and exciting newsletters in no time, with over 30 templates in its arsenal, designing HTML Newsletters have now become super easy and fast.
HTML newsletters are undoubtedly crucial, as they can help serve multiple purposes. Not only do they make it easier for prospects to access information, but they can also help you share a personal touch with them and share engaging content.
So what are you waiting for?
Design the fastest HTML newsletters ever and send them to your prospects to give your business the boost it deserves!