Content Marketing

Your subscribers join your email list to receive content that adds immediate value to their life. However, the problem is, offering content that your customers or users find useful isn’t…

Do you know anyone who doesn’t have an email address? Probably not, considering more than 4 billion people worldwide use email. Yup, it’s that popular. And, this popularity is what…

Did you know that 93% of B2B marketers use email newsletters for content marketing? If you are wondering why marketers are so interested in email newsletters, then the simple explanation is that…

Ever since newsletters came into being, they have been an effective marketing tool for businesses and a great source of information for curious customers. And over the years company newsletters…

If you work in e-commerce, you know that there is a very thin line between offering useful content while encouraging people to visit your website and actually convincing them to…

Email marketing has taken the world of marketing by storm.  Companies are using email campaigns as a means to generate major returns. And this is backed with enough proof: For…

Thanks to technology, the human attention span is at its lowest ever. According to research, the average person now has an attention span of merely eight seconds. We’re now lagging behind…

“Emails have an ability many channels don’t: creating valuable, personal touches.” Email marketing is getting exponentially bigger and bigger each passing day.  And it’d be quite mindless to not leverage…