In 2025, trends move at the speed of swipes. One moment it’s AI avatars, the next it’s lo-fi photo dumps and close-friends-only storytelling. It’s no longer about hopping on every…
Virtual Influencers vs. Human Influencers: A Comparison of Impact and Genuine Engagement
Who would’ve imagined following AI models on social media? No one, right? But, it’s happening! In 2024, AI influencers are not just animated characters; they’ve become digital stars, setting trends,…
10 Key Pillars for Effective TikTok Content Marketing in 2024
Are you wondering if your business should dive into TikTok content marketing? We’re here to show you why you absolutely should. TikTok is the fastest-growing social media platform, reaching 1…
A Guide to Writing Fashion-Forward Email Newsletters
In the ever-changing era of fashion, keeping your email newsletter fresh, engaging, and ahead of the trends is no small feat. With new collections debuting on the runway every season,…
11 Social Media Platforms for Marketers in 2024!
If you’ve been even remotely active on TikTok, chances are you’ve encountered a certain “unhinged” green owl. Yes, you guessed it right – we’re talking about Duo, the quirky mascot…
SEO vs SEM: How to Attract Organic Traffic?
Having a website is just the beginning of reaching potential customers. With Google processing thousands of searches every second, it’s essential to ensure your website appears at the top of…
The Role of Hashtags in Social Media Marketing!
Every day, millions of posts are shared on platforms like Instagram and X (formerly known as Twitter). Standing out with your marketing efforts is a big challenge in this massive…
How Does Social Media Impact on Consumer Behaviour?
With over 4.8 billion users worldwide, social media has transitioned from an optional marketing tool to a vital channel for brands to engage with their target audience. Understanding its impact…
How to Use LinkedIn Groups to Grow Your Business?
LinkedIn Groups are the virtual spaces where business growth meets professional networking. Imagine LinkedIn as a huge professional networking platform with over 380 million professionals globally. In 2004, when LinkedIn…
Understanding LinkedIn Algorithm | A Simple Guide By Elink
LinkedIn, the professional hub we’ve all come to rely on, has a unique algorithm that sets it apart from other social media platforms. Unlike the casual vibe of different platforms,…
How to Promote an Instagram Page?
Did you know that, just like finding the perfect selfie angle, promoting your Instagram page can be an art, too? It’s not just about the likes and filters but expanding…
Digital Marketing Skills That Matter in Today’s World!
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin The online landscape is in a perpetual…