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Top 15 Female YouTubers You Must Follow in 2024!

Did you know that YouTube is the world’s second-largest search engine and the second most visited site after Google!?

Another fascinating fact is that we watch over 1 billion hours of YouTube videos a day, which is a lot more than Netflix and Facebook videos combined!

Quite impressive, right? Well, these facts explain how powerful a platform YouTube is.

This is the reason why many people out there make use of YouTube to showcase their talents, and even make it their source of living!

But, that isn’t an easy job. It is extremely difficult for a video to get viral on YouTube, such that only 0.00063% of sponsored videos go viral!

So, now, think of all the hard work and effort the most popular YouTubers out there must have been putting into place!

Yes, that’s not a piece of cake!

So, here we are introducing you to some of the most popular YouTubers in the world. Or, to be specific, “15 most popular women YouTubers”!

Ready? Let’s go.

1. Liza Koshy

Number of subscribers – More than 17.4M subscribers

Started in – Sep 3, 2013

Total views on youtube so far – More than 2 Billion views

Liza Koshy is a very famous American Youtuber who has Indo-German roots.

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Liza Koshy started off by sharing videos on the ‘Vine’ platform in 2013. Later, she started her own YouTube channel, which currently has more than 17 million subscribers!

Her channel, named after herself, is one of the fastest-growing YouTube channels ever in the history of youtube.

Liza creates humorous, entertaining videos that are extremely fun to watch.

The 25-year old has won four Streamy Awards, four Teen Choice Awards, and a Kids’ Choice Award. She even made it to the Forbes 30 under 30: Hollywood Entertainment list 2019! She was also one among the ’25 Most Influential People on the Internet.’

Well, that explains her talent and popularity and why she is one of the top female youtuber!

2. Bethany Mota

Number of subscribers – More than 9.62M subscribers

Started in – Jun 8, 2009

Total views on youtube so far – More than 835M views

Bethany Mota, a leading Youtuber, is a native of Los Angeles, California.

At the age of 13, she started her YouTube channel, MacBarbie07, and uploaded videos on beauty and fashion.

Her haul videos and style tips brought fame to her channel. Within the first six months itself, Betghany’s channel was able to reach about 200K views per month.

Her videos such as ‘You Are Not Alone’ (2010) and ‘Confidence’ (2011) addressed issues like teenage bullying and self-confidence.

All of these led her channel to gain millions of views and subscribers, which in turn led to Bethany appearing on national TV! She even got the chance to collaborate with famous brands such as Forever 21, and J.C Penney.

Bethany currently has a family of about 10 million subscribers on YouTube, who are referred to as ‘Mota-vators’!

So, yes, it’s not at all surprising that Bethany made it to the Forbes 30 under 30: Art and Style list of 2017!

3. iHasCupquake

Number of subscribers – More than 6.99M subscribers

Started in – Aug 20, 2010

Total views on youtube so far – More than 2 Billion views

Tiffany Herrera’s channel named iHasCupquake made her one of the top American Youtubers. Tiffany belongs to Los Angeles, California.

Popularly known as Cupquake or iHasCupquake, Tiffany is a famous gamer, fashion vlogger, and animal lover. Her videos deal mostly with games, baking, and DIYs (Do It Yourself).

Tiffany holds the Guinness World Record for the ‘Most Popular Female Games Broadcaster on YouTube’! She also made it to the nomination list for the ‘Teen Choice Award for Web Star Gaming’ in 2014.

Tiffany has also acted in movies like Ralph Breaks the Internet (2018), Player vs Pain (2013), and UHShe (2015). 

Well, that’s Tiffany Herrera for you!

4. Kefera Buchman

Number of subscribers – More than 10.6M subscribers

Started in – Jul 26, 2010

Total views on youtube so far – More than 846M views

Head on to YouTube and search for 5inco Minutos.

What did you find? A channel with insanely entertaining, and fun-to-watch videos?

Yes, that is the easiest way to describe Kefera Buchmann’s YouTube channel.

And that is the prime reason why 5imco Minutos became the first female-led channel in Brazil to reach 1 million subscribers.

Kefera Buchmann de Mattos Johnson Pereira is a Brazilian singer, actress, TV hostess, writer, influencer, and of course, a YouTuber!

That’s too much talent, right? Well, now you know why she has been named by Forbes as ‘one of the most promising young women in Brazil’.

Kefera has won many awards such as the Geração Glamour Award, Meus Prêmios Nick Award of 2016, and the Break Tudo Awards of 2017.

She was also nominated for the Kids’ Choice Awards for the Famous Brazilian Pwrsonalirty, in 2017.

Her channel currently has over 10 million subscribers and 872 million views!

5. Rachel Levin

Number of subscribers – More than 14.5M subscribers

Started in – Dec 15, 2010

Total views on youtube so far – More than 3 Billion views

Rachel Levin is a popular American YouTuber and beauty influencer.

It was in 2010 that Rachel Levin kickstarted herself as a YouTuber, by starting her own channel named RCLbeauty101.

She started off by sharing DIYs and beauty tips and ideas on her channel. Later on, she moved on to creating funny videos.

This brought her a lot of subscribers and a huge amount of popularity, and her channel secured a place among the fastest-growing YouTube channels across the globe.

Rachel has collaborated with various beauty brands, and also with Google and Audible! She has been nominated for a Teen Preference Award and multiple Streamy Awards. 

Rachel has even got the chance to be featured on the cover of many top-notch magazines such as Adweek. In 2020, Rachel also started her music career with her single, ‘Myself’, under Sun & Sky Records.

Rachel’s success story now stands at its zenith, with Rachel launching her own makeup brand RCLÓ Cosmetics in 2020, which celebrities rave about!

6. Caeli Alien

Number of subscribers – More than 15.7M subscribers

Started in – Sep 22, 2010

Total views on youtube so far – More than 1 Billion views

Patricia Caeli Santaolalla Lopez, commonly known as Caeli YT, or CaELiKe, is a popular name among YouTubers.

She is a Mexican YouTube vlogger, who started uploading her videos in 2010. The quality of her content brought her more and more subscribers.

Caelie was one of the presenters of Telemundo’s talent show La Voz Kids in 2015. In 2017, she hosted the Kids’ Choice Awards Mexico alongside Mario Bautista.

Today, Caeli’s channel has about 16 million subscribers and still counting.

Her videos cover a variety of topics such as comedy, innate humor, beauty and makeup tutorials, and video games. However, it is her makeup tutorial videos that have gained more popularity among the viewers.

In 2016, Caelie won the ‘Favorite YouTuber’ at the Kids’ Choice Awards Mexico. 

7. Yuya

Number of subscribers – More than 24.9M subscribers

Started in – Sep 21, 2009

Total views on youtube so far – More than 2 Billion views

Mariand Castrejon Castañeda, popularly known as Yuya, is a popular Mexican YouTuber, who started off at the age of 16. She created her channel after winning a Beauty Pageant.

Though she created her channel in 2009, it was only in 2010 that she first uploaded a video. Her videos dealt with makeup, clothes, and style.

In 2015, Yuya released her own scent brand named #True, followed by her own makeup range in 2017. She has published two books, Las Secretos de Yuya (2015), and Las confesiones de Yuya (2016).

Her channel peaked as the 16th most subscribed on YouTube in 2016.

By March 2016, she was one of the seven female YouTubers who joined the United Nations’ Sustainable Development Action Campaign, aiming to “achieve gender equality and empower all women and girls.”

Yuya currently has a total of 24.6 million subscribers!

8. Rosanna Pansino

Number of subscribers – More than 13.4M subscribers

Started in – Apr 8, 2010

Total views on youtube so far – More than 3 Billion views

A baker, writer, and actress, Rosanna Pansino have established herself as one of the highest-paid YouTubers.

She uploads videos where she bakes cakes, donuts, pies, sweets, and snacks based on different themes like Moana-inspired pies, Avengers-inspired cupcakes, etc.

Head on to her channel and you will find the most popular cooking video on YouTube: ‘How to make a Frozen Princess Cake’! The video received more than 198 million views!

Her internet cooking show ‘Nerdy Nummies’ is the most popular cooking series on the internet. In 2015, Rosanna wrote and published The Nerdy Nummies Cookbook. In 2018, she published another cookbook, Baking All Year Round.

Rosanna has received the Shorty Award in 2013, and a nomination for the same in 2015. She was listed among the Forbes Top Influencers: Food List in 2017.

She has also earned 5 Streamy Award nominations for starring in the web series Broken Quest (2013) and the YouTube Premium series Escape the Night (2018, 2019).

Currently, Rosanna’s channel has 12.8 million subscribers!

9. Wengie

Number of subscribers – More than 13.7M subscribers

Started in – Sep 9, 2010

Total views on youtube so far – More than 1 Billion views

Wengie, originally named Wendy Ayache, is a Chinese-Australian YouTuber, who started her YouTube channel named ‘Wengie’, in 2013.

She started uploading videos that focused on fashion, beauty DIYs, satire, pranks, etc. By 2016, Wengie became one of the fastest-growing YouTubers, having earned over 4 million subscribers in 3 years.

Wengie’s channel earned the Best Channel Award and Overall Winner at the 2017 Australian Online Video Awards. She has also proved her talent as a singer, by launching her first song ‘Baby Believe Me’ in 2017.

In 2018, Wengie partnered with the luxury company, Dior, and was also invited to join the Paris Fashion Week Dior show.

In 2013, Wengie created a second YouTube channel named WengieVlogs, which also became popular among her fans.

In October 2018, she changed the channel’s name to Wendie ft. Wengie. She then changed the name to Wengie’s Life about a year later.

Her main channel, ‘Wengie’ now has a subscriber count of 14.1 million.

10. Eva Gutowski

Number of subscribers – More than 11.4M subscribers

Started in – Jul 25, 2011

Total views on youtube so far – More than 1 Billion views

Eva Gutowski is the master brain behind the extremely popular YouTube channel, MyLifeAsEva, which currently has about 11.4 million subscribers.

Gutowski hails from California and is well known for her videos on fashion, makeup, and beauty tips.

She is also popular for her ‘Girls Night In’ tour, where she travels across the country, with other female YouTubers like Meredith Foster, Alisha Marie, and Mia Stammer, and meets their most loyal fans. 

Gutowski ranked 4 in Variety’s Famechangers Digital Star Ranking list and has been declared as the ‘Fastest Growing Star’ by the People Magazine.

Besides, she has also made it to the Billboard’s ‘Social Media Stars’ List.

Gutowski excelled as an author, by penning down the lifestyle and advice book titled ‘My Life as Eva: The Struggle is Real’.

She also starred in various shows and web series such as ‘How to Survive High School”, Escape the Night”, Me and My Grandma’, and more!

11. Bunny Meyer

Number of subscribers – More than 8.29M subscribers

Started in – Dec 3, 2010

Total views on youtube so far – More than 1 Billion views

Rachel Marie Meyer, known by the name Bunny Meyer, is a much sought-after American YouTuber.

Named grav3yardgirl, her channel was launched in 2010, and featured videos on paranormal experiences, and trips to graveyards.

Later on, her channel shifted its focus to fashion and makeup, and even started a series called ‘Does This Thing Really Work?’. In the series, she reviewed ‘As Seen On TV’ products.

Meyer chooses to refer to her followers as ‘Swamp Family’.

Meyer was nominated twice (2014, and 2016) for the Teen Choice Awards, for the Choice Web Star: Fashion/Beauty.

In 2016, she collaborated with Tarte Cosmetics, which turned out to be a huge success.

She has also launched a collection of hair styling tools with Bellami Hair, under her persona ‘Swamp Queen’.

Meyer’s channel currently has a count of 8.24m subscribers, and growing!

12. Miranda Sings

Number of subscribers – More than 10.9M subscribers

Started in – Jan 31, 2008

Total views on youtube so far – More than 2 Billion views

Miranda, originally named Colleen Ballinger, is a comedian and singer, who runs the YouTube channel ‘Miranda Sings‘, which currently has 10.9 M subscribers!

Colleen plays the fictional heroine Miranda, who seems to be a satire on bad, eccentric, narcissistic, and arrogant singers. The character was inspired by several YouTube videos that she saw, and by many rude classmates of Colleen.

In her videos, Miranda sings and dances pathetically, discusses various current events, recounts her daily activities, and collaborates with fellow YouTubers, and even rants about her haters.

Colleen has starred in the Netflix Original Series, ‘Haters Back Off’, which is about the character Miranda, and her backstory.

She also runs a personal YouTube channel, where she features comedy, lifestyle videos, and vlogs. She has also appeared in television, web series, and theatre.

She has won the Teen Choice Award, for Web Star, and the Streamy Award for the Best Actress.

Colleen has been selected as one among the Top 25 Digital Stars, by ‘The Hollywood Reporter, and has also ranked 5 among the top entertainment influencers list by Forbes Magazine.

Besides, Colleen has even published two best-selling books, Self-Helf (2015), and My Diarrhe (2018).

13. Natalie Alzate

Number of subscribers – More than 8.32M subscribers

Started in – Aug 14, 2014

Total views on youtube so far – More than 1 Billion views

Natalie Alzate is famous for her DIYs and life hacks. Her channel is called Natalies Outlet and was created in 2014, as a means of ‘escaping the everyday life’.

Natalie even owns a webshop, with an extensive range of clothing and accessories. She has also been a part of the Icon Network family created by YouTuber Michelle Phan.

In April 2018, Natalie launched a weekly podcast named #Viral. It talks about the business of online video, and each episode features an iconic digital entrepreneur.

Natalie’s Outlet currently has 8.38 million subscribers.

Apart from Natalies Outlet, she also hosts a Spanish-language channel named Natalies Outlet Duos, and Natalie and Dennis Show (co-hosted with her husband, Dennis) with over 1 million and 66k subscribers respectively.

Combined together, her channels enjoy over 10.2 million total subscribers and more than 1.2 billion video views.

14. Jenna Marbles

Number of subscribers – More than 19.9M subscribers

Started in – Feb 16, 2010

Total views on youtube so far – More than 1 Billion views

Jenna Mourey, popularly known by her pseudonym Jenna Marbles, is an American YouTuber, vlogger, comedian, and actress.

Her video named “How to trick people into thinking you are good-looking” went viral in 2010 and made her popular. The video received over 5 million views just within the first week of its release.

Another video by Jenna, named “How To Avoid Talking To People You Don’t Want To Talk To”, was featured in The New York Times, and ABC News in August 2011. 

Jenna is also a puppy lovers, and you can find cute videos on her channel, like one where her dog helps her put on lipstick!

Jenny has even appeared in web series such as Epic Rap Battles of History, The Annoying Orange, and the movie ‘Smosh’.

Above all, she is the first-ever social media star to have a wax figure displayed at the Madame Tussauds in New York!

15. Lilly Singh

Number of subscribers – More than 14.7M subscribers

Started in – Oct 29, 2010

Total views on youtube so far – More than 3 Billion views

Lilly Singh is a Canadian YouTuber, comedian, talk-show host, and actor.

She began creating YouTube videos in 2010. Her videos were basically satires, rants, and spoof videos based on ethnic themes.

By 2017, she ranked 10th among the Forbes list of Highest Paid YouTube Stars (reportedly earning $10.5 million then).

In 2017, she also published her first novel, “How to Be a Bawse: A Guide to Overcoming Life”.

Singh has been consistently featured in the annual YouTube Rewind every year since 2014 (except for the year 2019).

In 2019, Lilly has been named one of the 40 most powerful people in comedy.

She also has a lot of awards to boast of: an MTV Fandom Award, four Streamy Awards, two Teen Choice Awards, and a People’s Choice Award.

Currently, she is the third wealthiest YouTuber, with 14.9 million subscribers!

Wrapping Up

Amazed by the amount of talent and inspiration here, right?

Well, now it is your turn to support these fantastic, super-talented ladies out there by watching their videos and subscribing to their channels.

Your support is what keeps them motivated and going. We guarantee that you will not regret watching their videos!

Also, if we have missed out on any of your favorite superwomen on YouTube let us know by tweeting us @elink.io.

Further Reads:

13 Best Make-Up YouTube Channels to Follow!

15 Best Prank YouTube Channels You Must Subscribe to!

20 Best Art YouTube Channels & Artists to Follow Right Now!

31 Best YouTube Music Channels for Music Lovers!

Top 12 Educational YouTube Channels in 2022

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