One of the biggest communities of creators on YouTube is the beauty community, which is flooded with money, views, and big personalities. The videos on makeup channels earn good money and are also viewed by a large audience, making them class apart from the gaming, music, and sports communities.
Many beauty content creators have been featured in world-class magazines such as Forbes, and many have been tagged as high-earning YouTubers. These makeup youTube channels come up with out of the box beauty hacks, tips to look better, and tricks to improve general personality as fashion switches with time. With professional and creative videos, makeup artists and beauticians have come a long way.
Here is a list of some interesting YouTube makeup channels giving everyone major fashion goals and beauty hacks in 2021.
List of Make-Up YouTube Channels
1. Rachel Claire Levin
Rachel Claire Levin is one of the top YouTubers in the fashion category and has one of the world’s fastest-growing YouTube channels. Her fanbase is a relatively younger generation, and the internet diva produces various styles of videos ranging from DIYs, life hacks, satire, skits, and more. In 2018, RCLBeauty101 was reportedly the highest-paid beauty YouTuber, with 14 million subscribers and over 3 billion video views on the platform.
14.6M subscribers
3,796,405,365 views
Joined Dec 15, 2010
2. Violette_fr
She is the epitome of all targets. From her New York townhouse to her effortless bangs and her ability to build an elegant yet natural make-up look – the French national is a hot subject in the Gritty Glamorous Zoom meetings. In 2017, she was named Estée Lauder’s Global Beauty Director and is also responsible for creatively directing many of the beauty collections of Estée Lauder. She is known for her ability to make every cosmetic look trendy and well-put. She is definitely the go-to inspiration for all things fashion!
292K subscribers
22,726,562 views
Joined Mar 8, 2015
3. Nikkie Tutorials
At the tender age of 14, Nikkie de Jager began to pursue her passion for makeup. She has an entirely dedicated YouTube makeup channel which has become one of the most famous makeup channels. She is known for sharing videos of stunning incredible transformations and delivering the message about the strength of makeup to her fans. Nikkie’s tutorials include some of the best makeup methods that can actually change the way one has already been using them.
13.7M subscribers
1,395,499,474 views
Joined Jun 23, 2008
4. Jeffree Star
Jeffree Star is a singer/songwriter and a real OG Beauty influencer on the Internet, who goes by the name jeffree star on YouTube. Jeffree is recognized as 2006’s most-followed user on MySpace. Yes, you heard that correctly. Jeffree’s big break goes back all the way back to the time MySpace was popularly used. Though he has been part of the YouTube community since 2006, Jeffree began sharing more tutorials & beauty tips after launching his own Jeffree Star range of cosmetics in 2014.
17M subscribers
2,420,332,091 views
Joined Feb 15, 2006
5. Nyma Tang
Nyma Tang’s ‘The Darkest Hue’ series rose her channel to fame. In order to highlight that darker skin tones are still underrepresented in the cosmetics industry, despite the demand for these colors, the South Sudanese beauty guru, who has gained more than a million viewers, reviews the deepest hue choices from different makeup lines.
1.31M subscribers
98,075,779 views
Joined Jul 13, 2013
6. Rosie Huntington-Whiteley
While you probably know her for her perfect pout, looks, and those pins at the iconic Victoria’s Secret Fashion Show, what you may not know is that British supermodel Rosie Huntington-Whiteley also has her own YouTube channel. Whiteley started the channel after she launched her own beauty website Rose Inc., and undoubtedly, it is the perfect place to visit if you are looking for some insight into her personal routine.
Huntington-Whiteley is completely transparent; she’s open about the products she loves and those she doesn’t love. She discusses her ongoing skin struggles in her skincare videos, proving that she is human after all. From time to time, you may even spot a few of her famous friends on her YouTube channel.
202K subscribers
17,322,421 views
Joined May 25, 2018
7. Grav3yardgirl
Initially, Rachel “bunny” Meyer visited cemeteries and filmed her personal paranormal experiences on this channel. Does it sound fun already? Well, she has transformed it into a channel focused on makeup and fashion that now has over 8.5 million followers. She calls her followers “The Swamp Family” and provides them with content such as unboxing, haul reviews, beauty hacks, quick makeover ideas, etc. Meyer began a series titled “Does this really work?” where she tested popular television beauty claims.
8.28M subscribers
1,578,465,697 views
Joined Dec 3, 2010
8. Huda Beauty
Huda Kattan is a YouTube sensation but enjoys an even bigger fanbase on Instagram with over more than 33 million followers. In 2013, she launched her own Huda Beauty makeup collection, which has been very well received by the beauty world. The Iraqi-American beauty covers makeup tips, DIY makeup videos, all of which always feature her cute daughter or other family members. In 2017, Time Magazine also listed her as one of the 25 most prominent Internet individuals.
4.12M subscribers
182,356,169 views
Joined Jan 14, 2007
9. Emily Didonato
Emily DiDonato is the perfect big sister, a former model eager to share the makeup tips she’s discovered during her career. DiDonato’s channel is relatable and easy to understand. She has a vast collection of videos, from hairstyling to beauty tutorials to skincare hacks. Her beauty hacks are helpful and quick, interspersed with occasional travel vlogs and fitness videos, which is unsurprising given that she collaborated with some of the best creatives in the business. Her channel is really the insider in the beauty business that we never knew we needed.
399K subscribers
26,150,153 views
Joined Nov 20, 2014
10. Anaysa
Run by Shruti Arjun Anand, a famous makeup and beauty influencer, Anaysa was previously known as PrettyPriya TV. It is one of the world’s unique Indian YouTube makeup channels. The videos uploaded on this channel concentrate on different topics, such as fashion, beauty hacks & treatments, tricks, and make-up tips. Since India is renowned for its home remedies and the use of basic beauty management ingredients for DIY products, Anaysa offers simple home remedies for a healthier, beautiful skin. This is absolutely rare as many beauty channels only focus on promoting chemically formulated beauty products.
11.2M subscribers
2,079,089,274 views
Joined Mar 10, 2012
11. Safiya Nygaard
In early 2017, the former BuzzFeed employee and regular on BuzzFeed’s series “Ladylike” left the company and created her own YouTube channel. The ardent fans waited no longer, and of course, her channel blew up. Currently, there are over 9M subscribers and 1 billion video views on this rising star’s beauty channel. Safiya knows how to entertain an audience, whether she’s sharing fashion tips, makeup reviews, or testing out unusual design decisions.
9.08M subscribers
1,395,054,023 views
Joined Nov 9, 2011
12. Arnell Armon
If you know Arnell Armon, it’s probably because she’s the twin sister of Alissa Ashley, another famous YouTuber whose channel covers topics such as make-up and fashion. Arnell uploads hair tips in addition to making beauty posts, showing her more than half a million viewers how to apply their front wigs with lace.
763K subscribers
41,866,985 views
Joined Feb 3, 2014
13. Manny Mua
Manny inspires people around her a lot. As a male beauty spokesperson for brands like Maybelline, he is someone who definitely breaks the stereotype that makeup has everything to do with women. When the world is battling for issues such as gender equity and shedding more light on women’s situation in the profession, far less has been said for men in the beauty business. He shines bright and runs one of the few YouTube make-up channels that are full of cool make-up hacks, tips, tests, short vlogs, and more.
4.86M subscribers
529,248,981 views
Joined Jul 17, 2014
Conclusion
The beauty community of YouTube is large and ever-growing, which is not shocking with an abundance of extremely talented YouTubers of beauty out there.
This piece featured an exhaustive list of ultra-talented personalities in the room, ranging from mid-level influencers to those with multi-million follower counts, to clear up the mystery and steer your attention to YouTubers worth watching. If you didn’t know the names of any beauty YouTubers, odds are, now you do.
So, what are you waiting for? Head to these YouTube channels and gather all the inspiration you need!
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