Customer onboarding begins when the customer pays for a service or product. Although this is the initial onboarding stage, it is not the end of the process. Next, we have emails to do the heavy lifting for us. But who says onboarding emails have to be boring?
Imagine if you sign up for a new service and the first email you receive greets you with a personalized message and a hilarious gif that perfectly encapsulates your excitement. You’re instantly hooked and eager to learn more about this company’s offerings.
Or how about this: you start using a new app, and the onboarding emails are so engaging and informative that you look forward to receiving them. It’s like a little mini adventure every time you open your inbox.
If you have any doubts, wait to read our complete guide to customer onboarding emails. We’ll cover everything from crafting the perfect subject line to creating engaging content that will keep your customers returning for more. So buckle up and prepare to take your onboarding game to the next level!
What are Customer Onboarding Emails?
“Welcome to the onboarding party, where emails are the new balloons and customers are the VIPs!”
Customer onboarding emails are the virtual equivalent of a warm hug and handshake you give your new customers. The first impression sets the tone for the rest of the relationship, and trust us; you don’t want to mess it up. These emails are designed to help your customers get familiar with your brand, product, and services and guide them through the initial stages of their journey with you.
For instance, you could send a welcome email with a personalized message, an introduction to your brand, and a special offer to sweeten the deal. You could also send follow-up emails with helpful tips, tutorials, and resources to ensure your customers get the most out of their purchases.
Did you know that companies that excel at customer onboarding experience a 63% increase in customer retention?
So, to make a lasting impression on your customers, don’t forget to give them the onboarding treatment they deserve. After all, as the famous quote goes, “You never get a second chance to make a first impression.” And your first step begins with understanding the importance of customer onboarding emails in the next section.
Why Are They Important?
Let me explain to you the importance of Customer Onboarding Emails with the help of a story.
Once upon a time, a company decided to skip the customer onboarding process. They thought it was a waste of time and money, and their customers could figure things out independently. But were they wrong! Customers were confused, frustrated, and unable to use the product properly. The company had to deal with countless complaints and refund requests, and its reputation suffered. Moral of the story: never skip the customer onboarding process!
Now, you may be wondering, what exactly are customer onboarding emails? , they are a series of automated or customized emails that guide new customers through using a product or service. Here are some reasons why they are important:
1. First Impressions Matter
Customer onboarding emails set the tone for the rest of the customer’s experience. If they are clear, helpful, and engaging, customers are more likely to have a positive impression of the company.
2. Reduced Churn
According to WordStream, onboarding emails perform much better and have four times the open rate and five times the click-through rate compared to standard email marketing campaigns. By helping customers understand the product’s value and how to use it effectively, onboarding emails can reduce the likelihood of customers churning.
3. Upsell Opportunities
Onboarding emails can also introduce customers to other products or features they may be interested in. For example, if a customer signs up for a fitness app, the onboarding emails could suggest upgrading to a premium plan with personalized workouts.
As the famous marketer Seth Godin once said, “People do not buy goods and services. They buy relations, stories, and magic.” Customer onboarding emails are a way to create that magic and build a relationship with your customers from the very beginning.
So, don’t skip the onboarding process and the next section, where we’ll discuss in detail the various benefits that customer onboarding emails have in store for you.
The Benefits Of Customer Onboarding Emails
Do you know what’s worse than finding a worm in your apple? Not having an apple at all! And the same goes for your customers. They might move on to the next one if they don’t feel welcomed and guided when interacting with your brand. That’s where customer onboarding emails come in! They are a great way to make a good first impression and have many benefits that can help your business in the long run.
Let’s take a closer look at some of the benefits of customer onboarding emails:
1. Engages New Subscribers
When someone signs up for your newsletter or creates an account on your website, they show interest in your brand. But that doesn’t necessarily mean they’ll stay interested. By sending them a welcome email that introduces your brand, offers some value, and encourages them to take the next step, you can increase their chances of becoming loyal customers.
2. Increases Lifetime Customers
One study recently found that, on average, the email open rate is 21.33%, and the return on investment in email marketing currently stands at $36 for every $1 spent. By providing a great onboarding experience, you’re setting the tone for the rest of your customer relationship. You’re showing your customers that you care about their experience and are invested in their success.
3. Provides Value
Your onboarding emails shouldn’t just be about introducing your brand. They should also provide some value to your subscribers. This could be a free resource, a discount code, or a helpful tip. By providing value early on, you’re setting the stage for a positive customer relationship.
4. Reduces Support Requests
When customers clearly understand how your product or service works, they’re less likely to run into issues or have questions. Giving a thorough onboarding experience reduces the number of support requests you receive, freeing your team to focus on more important tasks.
5. Personalizes The Experience
By segmenting your onboarding emails based on the user’s behavior or preferences, you can create a more personalized experience. This increases the chances of them converting and shows that you’re paying attention to their needs and preferences.
So there you have it, some of the benefits of customer onboarding emails. But how do you go about creating them? Check out our next section, where we’ll walk you through the step-by-step process of writing customer onboarding emails. Trust us; it’ll be worth the read!
How To Write A Customer Onboarding Email
Are you tired of sending bland and generic customer onboarding emails that barely get opened? Don’t worry! This step-by-step guide teaches you how to create engaging and personalized onboarding emails to make your customers feel welcomed and valued.
1. Start with a Warm Greeting
First impressions matter, so make sure your email starts with a warm greeting that makes your customer feel welcome. Use their name and express your excitement to have them on board. For example, “Hey John, welcome to the team! We’re thrilled to have you here.”
2. Explain Your Product/Service
Your customer might have signed up for your product/service but not know everything about it yet. So, explain the benefits of your product/service clearly and concisely. Highlight the unique features and how they can solve their problem. Remember, they signed up for a reason, so it’s important to remind them why they chose you over the competition.
3. Personalize the Onboarding Experience
Did you know that personalized email subject lines increase open rates by 50%? Everyone loves a personalized touch, so tailor your onboarding process to your customer’s needs. For example, if your product has different features, ask your customer which ones they want to focus on and personalize their onboarding experience accordingly.
4. Provide Helpful Resources
Include helpful resources like tutorials, FAQs, and support contact information to make onboarding easier for your customer. This shows that you care about their experience and want to make it seamless. According to a survey by Microsoft, “58% of American consumers will switch companies because of poor customer service.”
5. Share Success Stories
Sharing the success stories of other customers can motivate and inspire your new customer. It shows them that your product/service has helped others achieve their goals and that it can do the same for them. Plus, it adds a human touch to your email and makes it more relatable.
6. Encourage Interaction
Encourage your new customer to interact with you and ask questions. This can be through social media, email, or a dedicated forum. This helps create a community and strengthens the relationship between you and your customer.
7. Provide customer service contact information
Make it easy for your customers to contact you with questions or concerns. Include your customer service phone number, email address, or a link to your chat support. This will increase their trust and confidence in your brand. You could also add a personal touch by introducing them to their account manager or support representative.
Don’t just send one email and forget about it. After a few days, follow up with your customer to see if they have any questions or concerns. This shows that you value their experience and want to ensure they get the most out of your product/service.
9. End with a Clear Call-to-Action
End your email with a clear call to action that guides your customer to the next step. This could be a request to complete their profile or to sign up for a free trial. Whatever it is, make sure it’s clear and actionable.
According to a study, welcome emails have an open rate of 91.43%. By following these eight steps, you can ensure your welcome email not only gets opened but also leads to a positive onboarding experience for your customer.
But wait, there’s more! In the next section, we’ll provide you with some creative and effective onboarding email templates you can use for your business. So, stay tuned and get ready to take your onboarding game to the next level!
Onboarding Email Templates
As you embark on this journey, remember that every business is different, so each onboarding email will have its unique flair. However, a few essential components should be included in every onboarding email to ensure success. Firstly, start with a warm and welcoming note that makes your customers feel appreciated and valued. Next, explain how your product or service can help meet their needs, so they can see the value of what you offer. And finally, give them a hint on what to expect during the onboarding process so they are not left in the dark.
And, if you’re feeling stuck or uninspired, plenty of examples and templates can give you ideas on how to create a compelling onboarding email. Just remember to inject some personality and humor into your message, and you’ll be sure to make a lasting impression on your new customers. Here are a few templates to help you get started:
Formal Onboarding Email Template
Subject: Welcome to – Your Onboarding Information.
Welcome to ! We are thrilled to have you on board and ready to help you achieve .
With your new account, you will have access to a range of and , along with our exceptional team. To ensure we provide you with the most relevant information, please complete your profile and add your . We’ll then send you content and resources to help you get started.
Here are some helpful resources that we recommend for new customers:
If you ever need help, please don’t hesitate to reach out to us via , , or for live chat support.
Stay updated with our latest news by following us on .
Thanks again for joining us at !
Informal Onboarding Email Template:
Welcome to ! We’re thrilled to have you on board!
We’re a team of , and we can’t wait for you to join us on this journey.
As part of your onboarding process, we’ll be sending you some resources to get you started with your new role. We want to ensure you feel comfortable with your responsibilities and have everything you need to succeed.
Please don’t hesitate to contact us with any questions or concerns. We’re here to help and support you.
Once again, welcome to the team! We’re excited to have you with us.
As we conclude, you have all the knowledge about customer onboarding emails. But wait, don’t just sit there! It’s time to implement your new knowledge and start crafting onboarding emails that will set your marketing apart from the rest. So, we have a tip for you in the next section. Don’t miss it!
There you have it! We’ve reached the end of our discussion on Customer Onboarding Emails. Now, armed with the knowledge of its importance, benefits, steps, and templates, you are ready to take your marketing game to the next level. But before you go, let us remind you of the fantastic features of bit.ai that can help you create interesting onboarding emails. With bit.ai, you can collaborate in real-time, track progress, and even add multimedia to your emails, making them more engaging. So, what are you waiting for? Let’s create customer onboarding emails to make your customers say, “Wow, that was amazing!”