All startups at early stages have to focus on two major things 1) product-market-fit and 2) balancing their ‘startup budget’. Unfortunately the first can’t happen without the second.
The longer a startup can last financially the longer they have the opportunity of creating a successful company. Often times, that means figuring out ways for your overstretched, existing team to take on as many tasks yourselves rather than hiring or outsourcing the job responsibility.
One of the largest expenses most startups look to avoid is the ‘PR expense.’ Hiring a PR firm to help you get coverage, can be extremely costly. PR firms range in price from $2,500/month – $10,000+/month depending on the firm and services they’ll be providing you. This doesn’t include a retainer fee along with a quarterly, semi-annual or annual contract.
On the same token, the importance of getting press cannot be ignored. The right kind of press has the ability to disseminate your message about your product rapidly, have a strong call to action and reach thousands of individuals simultaneously.
Outside of press, the majority of marketing channels provide a steadier stream of fairly predictable traffic. The power of getting press can help get your product in front of a lot of eyeballs quickly.
Whether you’re a novice when it comes to approaching the press or have some experience doing so, we’ve put together some of the best press guides and resources to assist you. These resources will help you 1) discover the right journalists who cover your industry 2) show you how to approach journalists 3) how to properly pitch journalists and 4) how to follow up.
If you have any additional PR guides, resources or tools that you highly recommend, that aren’t mentioned, please comment below and we’ll be happy to include them.
Now go get some great press!