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Instagram Analytics: Learn About The Important Metrics to Track!

Are you making the most of your Instagram presence? If not, you’ve come to the right place.

With over 500 million people using Instagram daily, it’s essential to have a solid understanding of your analytics to make the most of this popular platform.

These analytics provide performance statistics and metrics for the average user, helping you fine-tune your content strategy and engage with the right audience.

But how do you access Instagram analytics, especially when the platform lacks its own dashboard?

Don’t worry; we’ve got you covered! In this guide, we’ll explore the ways to access Instagram analytics, along with the best tools to track metrics aligned with your specific goals.

But first, what is it?

What Are Instagram Analytics?

Instagram analytics are tools that provide data about your Instagram performance, helping you understand your audience, their activity patterns, and the content they engage with. This information is crucial for creating a successful content strategy tailored to your brand or business.

Every brand has unique goals, and the most important metrics vary case-by-case, such as follower count growth or click-through rates. Once you clarify your goals, you can monitor them through Instagram analytics to enhance your social media reporting.

These analytics reveal key metrics, ranging from basic stats like post views and likes to more specific data, such as the best time for your followers to be online.

Tracking Instagram analytics is essential for building an effective strategy. Relying solely on intuition might work sometimes, but without data to back your decisions, you can’t test, refine, or demonstrate the value of your efforts to your team or clients.

By interpreting the data, you can identify both failures and successes, gaining useful feedback to improve your social media approach.

Why Do Instagram Analytics Matter?

Instagram analytics matter because they provide valuable insights into your account’s performance. Understanding your audience, content reach, and engagement helps optimize your social media strategy. Analytics reveal which posts resonate the most, allowing you to create compelling content that attracts more followers and boosts brand visibility.

Tracking metrics like likes, comments, and shares indicates content effectiveness. Follower demographics aid in tailoring content to specific interests. Additionally, monitoring growth over time helps gauge marketing efforts’ success.

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Tracking profile visits and website clicks measures traffic driven from Instagram. In short, Instagram analytics empowers users to make data-driven decisions enabling them to reach a wider audience.

Read More: 20 Cool Instagram Features You Must Know in 2023!

10 Important Instagram Metrics to Track and Analyze

With so much data available, it might seem overwhelming to know where to start. But fear not, as we’ve got you covered with the top 10 important Instagram metrics you should track and analyze to boost your brand’s growth!


This metric shows the number of unique accounts that have seen your post. It tells you how much awareness and value your content is gaining.

Read More: Instagram Reach: 10 Effective Ways to Boost it in 2023!

Engagement rate

Calculated as a percentage, this metric reveals how many of your followers are interacting with your content. Comments, likes, saves, and shares all contribute to your engagement rate.


This metric tracks the number of clicks your website, CTAs, and Instagram Stories link stickers receive. Understanding this helps you figure out what motivates your audience to take action.


The number of times your post has been bookmarked by users. It shows how much your content is resonating with your audience.


Indicates how many times your posts were sent to other users through Instagram. This metric can reveal how shareable and impactful your content is.

Audience growth

This metric provides insights into how many new followers you gain and how many followers you lose each day. Monitoring this helps you understand your follower base’s dynamics.

Watch-through rate

For Instagram Stories, Reels, and videos, this metric shows the percentage of people who watched your content from start to finish. It indicates how engaging your visual content is.

Instagram Stories views

Each slide in your Instagram Stories has its own metrics, including replies, impressions, and navigations. Analyzing this data helps you understand what interests your audience and what they skip.

Instagram Reels engagement

This metric measures interactions with your Reel content. You can calculate your engagement rate by dividing the number of interactions by the number of Reel plays and multiplying it by 100.

Best time to post

Figuring out when your audience is most active on Instagram ensures your posts are seen and engaged with by more people. Posting at the right time can boost likes, comments, saves, and shares.

Best Instagram Analytics Tools To Track Your Efforts

When it comes to Instagram analytics tools, thankfully, there are several excellent options available to help you gather valuable data and insights.

1. Instagram Insights

One such tool is Instagram Insights, which is Instagram’s own free native analytics feature. To access it, you’ll need to switch to a business or creator account. Once you’ve made the switch, tap the menu icon on the top right corner of your profile and select “Insights.” This will take you to an overview page displaying a wide range of metrics related to your account’s performance.

With Instagram Insights, you can access audience analytics and data on specific posts. You’ll discover metrics like accounts reached, accounts engaged, and total followers, all of which are essential for understanding your audience and content performance.

To gain a more detailed view of your content’s resonance with users, simply tap the drop-down menu in the top left corner and filter by a specific time frame (up to 90 days). This will allow you to see the performance of individual posts within that period, helping you identify what content resonates best with your audience.

Pro tip: You can also view insights for each post individually by opening any Instagram post and tapping the “View Insights” button in the bottom left corner.

However, while Instagram Insights is a valuable tool, it’s not the only one available. For more in-depth and professional Instagram analysis, there are other robust Instagram analytics tools worth exploring.

2. Iconosquare

Iconosquare is a versatile and powerful Instagram analytics tool designed to help businesses and agencies manage their social media and gain valuable insights. With Iconosquare, users can schedule new posts, monitor brand mentions, and track their Instagram analytics comprehensively. It provides detailed data on engagement, impressions, post reach, and the performance of Instagram Stories.

The platform also includes hashtag and competitor tracking, allowing users to identify trends and measure the effectiveness of their campaigns. With its easy-to-use interface and industry benchmarks, Iconosquare is an essential tool for brands and agencies aiming to optimize their Instagram marketing strategy.

3. Keyhole

Keyhole is a specialized Instagram analytics tool focused on hashtag analytics and keyword tracking. It offers real-time monitoring of branded hashtags, promotions, user-generated content, and Instagram contests. Keyhole also aids in tracking Instagram analytics when collaborating with influencers, providing insights into their performance and audience engagement.

This platform is especially useful for brands seeking to analyze the impact of their hashtag campaigns and improve content reach and visibility. With Keyhole, users can gain in-depth insights into the effectiveness of their marketing efforts on Instagram and make data-driven decisions for better engagement.

4. is a comprehensive analytics solution catering to Instagram users, offering detailed insights for both desktop and mobile platforms. The tool tracks audience changes daily and content details hourly, allowing users to stay up-to-date with their Instagram performance.

One standout feature of is the ability to benchmark basic Instagram metrics against a cohort of relevant accounts, providing valuable context for performance analysis. Users can track top followers and analyze how various filters impact content performance. This tool is ideal for businesses and influencers seeking to refine their Instagram strategy based on data-backed observations.

5. Squarelovin

Squarelovin‘s Instagram analytics tool is designed to track specific Key Performance Indicators (KPIs) to understand the impact of Instagram efforts and identify the most effective content. With Squarelovin, users can gain insights into how their Instagram posts perform and understand audience preferences.

The platform helps users make informed decisions about content creation and engagement strategies. Squarelovin’s focus on relevant KPIs makes it a suitable tool for businesses and creators aiming to optimize their Instagram presence.

6. Brand24

Brand24 is a social media monitoring tool that offers valuable insights into Instagram conversations about a brand or industry. Users can analyze the tone of conversations, monitor multiple hashtags, and identify trending hashtags to increase Instagram reach.

The sentiment analysis feature helps with reputation management and crisis prevention, while hashtag analytics provide data on campaign performance. With Brand24, businesses can gather qualitative data to supplement the quantitative data provided by Instagram Insights, enhancing their understanding of audience sentiment and improving their social media strategy.

Final Thoughts

In the ever-changing world of social media, understanding your audience and improving your strategy is vital to succeed. That’s where Instagram analytics comes in, giving you valuable insights to up your game.

There are plenty of Instagram analytics tools available, each designed to meet different needs. Whether you want to boost engagement, get more followers, or find trending hashtags, these tools have got you covered. By using them and learning from the data they provide, you’ll figure out what works best, what doesn’t, and how to fill in the gaps.

Regardless of your choice, I hope this guide encourages you to make the most of data and turn Instagram into a powerful tool for growing your business. Embrace analytics, and watch your social success soar!

Further Reads:

Social Media Stats For Small Businesses in 2023!

Call To Action Examples That Will Drive Traffic!

Social Media Marketing 101: The Ultimate Guide To Success!

What is Viral Marketing & What are The Pros & Cons? (Examples)

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