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Newsletter to Parents: How to Create and Send them?

Parent-teacher communication plays a huge role in the development of a child.

In fact, research shows that optimal communication between parents and teachers can have a significant impact on the child’s emotional, intellectual, and physical needs.

But it turns out only 63% of elementary school teachers believe that communicating academic progress with parents is a part of their job.

Though the numbers might not seem too bad, there’s still a need for improvement because students perform better when there is open communication between the school and the parents.

For that to happen you need to employ the right tools and methods, such as parent-teacher meetings, conferences, phone calls, flyers, and so on.

But carrying out these tasks is not very easy. Think about it – how often can you conduct a conference or meeting? Or if it’s phone calls, how often can you call up the parents of each and every student without causing a hassle to their daily lives?

You have to understand that the parents might be too busy to attend meetings every month or pick up calls at unexpected times.

So what’s an effective way to communicate with busy parents without causing too much trouble? Newsletters, of course! It’s convenient, accessible, and can convey a lot of information!

So in this blog, we will be discussing everything you need to know about sending newsletters to parents, how to create such newsletters, and tips to make them engaging. Without further ado, let’s dive into it!

Newsletter for Parents – What is it and Why You Need it?

A newsletter is a printed or digital piece of writing which contains information and news related to the activities of an organization or institution.

So a newsletter for parents is a newsletter that informs all the parents about the school’s events, discussions, news, and other relevant information. It is a great and efficient way to keep all the parents in the loop about what’s happening in the school and classrooms.

In a newsletter for the parents, you can include announcements of upcoming events, invitations, explanations of grading policies, students’ achievements, and more.

But why is this important? Why do you need a newsletter for parents? Because there are many benefits of creating a newsletter for parents! A newsletter for parents:

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  • Establishes a connection between the school and the parents.
  • Builds trust and strengthens parent’s involvement in the school.
  • Creates a better understanding for parents about the school curriculum and the roles of the teachers.
  • Helps parents interact better with their children about their intellectual, social, and emotional needs
  • Provides regular updates about the school activities.
  • Offers detailed descriptions and information about school events.
  • Makes information accessible 24/7.

… and so much more! Clearly, creating newsletters for parents is beneficial, not only for the parents but also for the school and the students.

The thing about newsletters is that even though they are great for you and the recipients, creating them is not the easiest task out there.

Not only do you have to spend hours searching for ideas, you also have to put time and effort into designing it, bringing it all together, and then sending it out to everyone.

We know that you have your plate full. That’s why we want to make your lives easier by introducing you to elink!

Read more: School Newsletter: What is it & How to Create it? (Free Templates Included)

Elink.io: The Ultimate Tool For Creating Newsletters

Elink.io: Email newsletter creator

elink is the fastest and easiest way to create and send visually appealing and responsive newsletters. The tool has a collection of beautiful newsletter templates from which you can choose your favorite and customize it however you want.

To create a newsletter on elink, all you have to do is add links to the content you want to share and elink will automatically convert them into visual blocks with a picture, title, and a short description.

elink’s robust editor lets you add elements like images, texts, bullet lists, numbered lists, dividers, buttons, and even social media icons in your header and footer body. You can even add a search bar to your newsletters.

You can even automate your newsletter creation process using elink. The best part? The platform integrates with all major email clients like Gmail, Constant Contact, Mailchimp, and more.

Now that you know the essence of elink as a newsletter creator, let’s go over the steps involved in creating one with this amazing tool.

How to Create Newsletters Using Elink?

Step 1: Choose a Newsletter Template

The coolest thing about elink is that you don’t have to worry about all the tricky design rules. With elink’s stunning newsletter templates, you’re already way ahead when it comes to designing.

Now, here’s what you need to do: choose a template and customize it the way you want. We’ve quite a splendid collection to choose from, so take your time to find the one that fits your needs the best.

By the way, you can also create a newsletter from scratch. It’s totally up to you.

Preview of choosing newsletter template

Step 2: Add Links to the Newsletter

Here comes the fun part. You can add links to the content (articles, videos, products, etc.) that you want to show up in your monthly newsletter.

elink is so robust that it will automatically generate an image, a title, and a short description with each link. Of course, you can modify and customize any of this information if you want.

elink is also an RSS reader and a bookmark manager so you can quickly select your preselected links directly from the link library or the RSS feeds or enter them manually.

Preview of adding links to the newsletter

Step 3: Add Header

We know that a compelling email header design decides whether the reader would read your entire newsletter or bail on it. That’s why we’ve given you the option of designing your header body the way you want. 

You can add images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your header body. elink even lets you choose from over 6 font sizes for your header body. 

What’s more? You can also use elink’s Canva integration and design an eye-catching banner directly in elink.

Preview of adding header content to the newsletter
Preview of adding content in the header

Step 4: Add Footer

An email footer is a place where the recipients would look for details about your brand. It is a place for transparency, clarity, and good design – exactly what elink provides. 

You can add images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your footer. Moreover, you can link the social icons with your own social media accounts in seconds.

Preview of adding footer body
Preview of adding footer content in the newsletter

Step 5: Choose a Layout for your links:

Just jump right in and don’t worry about wasting valuable time designing the layout of your monthly newsletter. elink has already done all the heavy lifting for you. You can choose your favorite layout from all the different options with a simple click of a button and elink will change the formatting of those tiles to your chosen style.

Preview of choosing layout

Step 6: Design and Customize

You’ll get a perfect combination of colors in our templates. But, if you want to change the colors, you can do that too. Apart from that, you can also customize the font styles, button text, and more – in just a few clicks.

One of the most robust features of elink is that you can even add a search bar if you are adding a bunch of links such as resources etc.

Preview of customizing newsletter's design

Step 7: Share Your Newsletter

Yay! You’ve now created a stunning monthly newsletter that is ready to be shared with the world. Now, hit the ‘Publish’ button on the far right corner of the screen, and a pop-up will appear, allowing you to customize your content URL.

Preview of sharing link of newsletter

Once you have customized the URL, another popup will appear where you need to select the ‘newsletter’ option. From there, you can share your masterpiece via Gmail, Mailchimp, or any other third-party email marketing tools like Get Response, Active Campaign, etc.!

Preview of sharing options available for newsletter

Tips for Creating Awesome Newsletters

Did you know that a staggering 75% of the parents stop reading newsletters altogether after a few months with the school? Why? Because newsletters tend to be long and may have an overload of content.

Nobody wants to create newsletters that just sits in the inbox unopened and unread, so here are some tips to keep in mind if you want you to create engaging newsletters for parents:

  • Make sure that you create relevant and targeted content.
  • Use an eye-catching and compelling subject line.
  • Keep the content crisp, concise, and reader-friendly – use bullet points if needed.
  • Avoid jargon and complicated sentence structures.
  • Choose a tone that captures the readers.
  • Send consistent and timely newsletters.
  • Use visual elements like photos, images, gifs, videos, etc. to enrich the experience.
  • Provide useful links to articles, blogs, etc. for further reading.

If you’ve ticked all these boxes, then you would end up with an appealing and engaging newsletter to send out to the parents of your students. Remember, if you take your newsletters seriously, then so will the parents!

Conclusion

Newsletters are a great source of information to parents about their children’s school, activities and events that take place, the achievements and rewards they get, and many more.

The parents no longer have to worry about clearing their schedule to attend the parent-teacher conferences and meetings. With these newsletters in their inboxes, they can be constantly updated!

In this blog, we have laid down a step-by-step guide on how to create beautiful newsletters for parents using elink and even provided you with a few bonus tips.

Now all you have to do is to head over to elink and whip up newsletters with just a few clicks. Cheers!

Further reads:

6+ Awesome Newsletter Templates for Teachers!

5 Stunning Nonprofit Newsletter Templates You Need To Use!

Nonprofit Newsletter: What is it & How to Create one in Minutes!

Classroom Newsletter: What, Why, and How to Create it?

Ecommerce & Product Newsletter: Ideas, Templates & How to Create!

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