LinkedIn, the professional hub we’ve all come to rely on, has a unique algorithm that sets it apart from other social media platforms. Unlike the casual vibe of different platforms, LinkedIn focuses on career networking, making it the go-to for professionals worldwide.
The platform, launched in 2003, is growing at a rate of 3 new members each second. It currently has 1 billion active users, and LinkedIn’s algorithm plays a crucial role in this success.
LinkedIn algorithm sifts through billions of daily posts, customizing your feed to showcase content relevant to your interests, connections, and industry. With such a vast user base of professionals, it’s a real brainiac, ensuring you see the posts that matter most.
It’s not just about scrolling; it’s about connecting, learning, and growing. Stay tuned for a thorough understanding of how this algorithm shapes your LinkedIn experience.
What is the LinkedIn Algorithm?
Have you ever wondered why your feed is filled with content you’ve posted or engaged with? It’s not magic; it’s the algorithm in action.
The LinkedIn algorithm enhances user interaction by highlighting posts aligned with professional interests. It assesses expertise, activity levels, and personal connections to curate an informative and engaging feed.
For example, if you engage with marketing content, expect more of it in your feed, and if you share marketing posts, your target audience will see more of it in their feed.
LinkedIn displays curated content in the homepage feed, ensuring users get updates, insights, and discussions relevant to their professional journey every time they log in. A niche approach improves the algorithm’s ability to direct your content to the correct feeds.
LinkedIn’s algorithm recently underwent specific changes, which include:
- Your followers or connections are more likely to see your posts first.
- LinkedIn now prioritizes posts that share “knowledge and advice” throughout the platform.
The LinkedIn algorithm is the reason why it has become more popular lately. The company mentions a 42% increase in shared content from 2021 to 2023, a 27% rise in viewed content, and an additional 125 million users compared to 2022.
Now, if you’re curious to learn about the complete workings of the LinkedIn algorithm, join us in the next section. Scroll down!
How Does the LinkedIn Algorithm Work?
LinkedIn stands as a professional hub where careers and connections intersect. Ever wonder why some posts get into the spotlight while others struggle to get minimum reach? Read on to learn the process behind LinkedIn’s content hierarchy – the algorithm.
1. Relevance
LinkedIn’s algorithm separates valuable content from online clutter. Think of it as a digital bouncer ensuring only meaningful posts access the VIP lounge. It examines posts for authenticity, filtering out spam and noise.
But how does it distinguish between quality and noise? Posts filled with emojis, reaction polls, and chain letters are flagged, similar to the ‘used car salesmen’ of the online world. LinkedIn disapproves of excessive requests for likes or shares and any kind of appeal for attention.
Imagine attending a networking event where someone constantly shouts, “Notice me!” LinkedIn’s algorithm does the same online, silencing virtual shouters and promoting genuine conversations over empty noise.
2. Engagement
Once the spam detectors have done their job, LinkedIn’s algorithm shifts focus to engagement – the platform’s core. Forget the old tactic of flooding posts with one-word compliments; LinkedIn now values depth over surface-level applause.
In the past, comments alone could skyrocket a post to fame, but the rise of ‘engagement groups’ led to a change. These groups were used by businesses to artificially boost post popularity. LinkedIn adapted by favoring “meaningful comments.”
Just like in a business seminar, the audience engages in a meaningful Q&A, enriching the conversation. LinkedIn aims to recreate this in its platform.
Think of sharing insights on marketing, and instead of generic praise, marketing professionals offer thoughtful responses. LinkedIn sees this as a positive signal, focusing not just on the quantity but the quality of engagement – a shift from loud applause to a thoughtful nod of approval.
3. Connections and Network
LinkedIn algorithm closely observes your connections and network. When someone in your network, like Neil or Raman, shares a post, the algorithm grants it unique access to your feed.
However, it’s not just about quantity; LinkedIn also values the quality of your interactions. So, if your connections find value in your shares, LinkedIn rewards you by expanding your post’s reach beyond your immediate circle. That’s how your valuable posts reach the right audience at the right time.
4. Virality and Trending Topics
In the old days, LinkedIn loved a good viral post. But as personal and professional worlds collided on the platform, it became a bit chaotic.
So, the algorithm hit the brakes on virality. Instead of boosting the loudest or funniest posts, it started favoring relevance. Now, LinkedIn promotes content that adds value and not any random content that’s trending. Because telling a joke at a severe meeting might not fit the context and fall flat.
5. Completeness of Profile
Your LinkedIn profile is like a digital resume, and the algorithm loves a well-curated one. A complete profile is necessary for the algorithm to know more about you and send the right opportunities.
A well-maintained profile increases your visibility in searches—7x more likely with a profile photo and 12x more likely with your two most recent positions listed.
Here’s your checklist for a good LinkedIn profile:
- Add a profile photo: LinkedIn knows that Humans are visual creatures. A picture adds a personal touch, making you more discoverable.
- List all your job roles: Give a snapshot of your career journey. Descriptions add depth, making your experiences more than just job titles.
- Showcase skills: Five or more skills increase your profile’s attractiveness. It’s like telling the algorithm you’re a master in diverse fields and expertise.
- Create a summary: A brief introduction about yourself adds a human touch. Share your professional story.
- Fill out industry and postal code: These details refine your profile’s targeting, making it easier for the algorithm to match you with relevant connections.
- Educational background: Mentioning where you studied adds credibility and context to your professional journey.
- Connect with others: Aim for 50 or more connections. It’s a social platform, after all—networking is vital.
6. Post Format
As we discussed earlier, LinkedIn likes it when people like your content and find it relevant. So, mix it up with text, images, videos, articles, and links to keep viewers interested and engaged. Like, videos on LinkedIn get three times more likes than text! Why?
Because videos share lots of info quickly. It’s not just about how you share but what helpful stuff you share. Sharing tips, stories, and your own experiences is the content that clicks with people.
In conclusion, the LinkedIn algorithm thrives on the quality of your content and connections. So, work accordingly —complete your profile and share valuable content. Also, join us in the next section to learn about the recent algorithm changes.
Recent LinkedIn Algorithm Changes
LinkedIn has recently changed its algorithm to enhance user experience. These changes reflect a strategic shift, emphasizing relevance and engagement. Let’s learn about the five fundamental changes that affect how your content performs in this professional platform:
1. Expertise Takes the Spotlight
The updated algorithm highlights content from experts. LinkedIn will boost your posts if you share industry insights, practical tips, or experiences from your professional journey.
So, don’t just share – share with authority, and your content will likely shine in the feeds of those looking for valuable insights.
2. Precision Over Pervasiveness
Rather than aiming for mass visibility, the new approach encourages precise communication. Posts are now focused on specific audiences, favoring quality over quantity.
It’s no longer about reaching a broad audience; instead, it focuses on getting the right people. This shift ensures that your content resonates with those who matter most in your professional sphere.
3. Active Accounts Win the Race
LinkedIn is prioritizing active users in its search for an engaging platform. Regularly updating your profile, sharing content, and engaging with your network is critical. The more active you are, the higher the likelihood of your content reaching a broader audience. This approach rewards consistency and involvement, making LinkedIn a lively professional space.
4. The Rise of Personal Perspectives
The algorithm is now on the lookout for personal opinions and advice. Beyond generic information, LinkedIn values content drawn from personal experiences and insights. Whether it’s a tiring day at the office or a unique industry observation, share it authentically.
The AI-driven system distinguishes between generic and personalized content, favoring the latter. So, the more genuine and insightful your posts, the better they perform in the algorithm’s classification.
5. Nurturing First-Degree Connections
LinkedIn now leans towards prioritizing content from your immediate connections. Your posts are more likely to be featured in the feeds of those directly connected to you. This shift emphasizes building and maintaining meaningful connections.
Gain engagement within your immediate network, and watch as your content gains visibility among those who matter most to your professional journey.
If you want to explore the practical implications of these changes on your professional presence and get insights on optimizing your LinkedIn strategy for success, join us in the next section.
Conclusion
In wrapping up our blog on the LinkedIn algorithm, you’ve gained insights into how it operates and the recent changes it has undergone. Remember, engage meaningfully, post consistently, and showcase your expertise to keep the algorithm on your side.
Optimize your profile, leverage relevant keywords, and build authentic connections. It’s not just about algorithms; it’s about unlocking opportunities like a handshake that can lead to wide-open career doors.
So, polish that LinkedIn presence, ride the algorithm wave, and let your professional story unfold. Because in the grand algorithm of life, your next career move might just be a click away. Happy networking!
Further Reads:
LinkedIn stats every marketer must know!
How To Boost LinkedIn Marketing & Networking Skills?
Target Market Analysis: What is it & How To Identify?
How Cross-Posting Expands Your Social Media Game!
