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How to Automate Content (And Why You Should)

Believe it or not, content is one of the most influential forms of communication on the planet right now.

Writing content is an immortal technique to mark your online presence. 

When you provide information that is insightful, relevant, and reliable, you utilize a proven, strong method for reaching your customers and your marketing goals. 

But, can you create dynamic content for multiple markets regularly?

Well, that is certainly not child’s play!

It is an onerous, costly, and daunting task that can easily keep you up at night. Not to forget, it can be incredibly time-consuming to find enough high-quality and relevant content to reach your audiences wherever they are online.

So, when to-do lists are piling up and deadlines are coming closer, there’s only one thing that you need:

A way to automate content creation.

The Wind of Automation in Content Creation

When we were kids, the thoughts of flying cars, moving sidewalks, and robot housekeepers fascinated us.

Now, you can command a robot to tell you about today’s news, read a book to you, and even play your favorite songs. (Still waiting for the robot housekeeper though, let us know if you have got a lead!)

We all know how automation has seamlessly improved our everyday lives, and it is now making waves in the content marketing landscape as well. 

Fun fact: Automation isn’t a new concept. In fact, automated processes gained traction during the industrial revolution in 1760. The revolution changed the world drastically, making way for machines that’d allow us to manufacture goods more quickly and cost-efficiently. The main goal was to eliminate repetitive jobs and limit human efforts.

 A marketer using content automation

elink middle image

Coming back to the topic at hand, AI & automation have now taken over one of the most important elements of our lives, content.  

Hey! Before you start assuming, content automation doesn’t mean that robots will be writing your articles and coming up with super awesome ideas – there are many aspects of content production that can be automated.

Let’s find out what exactly content automation is!

Content Automation – What Is It? 

Content automation is an alternative to manual content creation that “automates” every stage of the content lifecycle, from content generation to distribution.

Generally, this is done with the use of AI or other predictive technologies.

In other words, content automation is the use of digital systems and technology to take over various aspects of content marketing.

The main aim is to program or automate any content process that is repetitive, time-consuming, or costly. It is all about streamlining tasks that don’t really need human intervention.

Content automation has transformed content marketing, empowering marketers to generate content more quickly and effectively and we got facts to back it up!

According to a survey, 91% of marketing professionals consider content automation a very important part of the advertisement pipeline. 

A marketer automating content

The same study also revealed that 80% of marketing automation users saw an increase in the number of leads, and 77% said the same about their conversion rates!

How cool is that?

Read more: Content Aggregator: Definition, Importance & Tools!

4 Reasons Why Content Automation is Important

What is a content marketer’s greatest pain point?

Let’s be honest. It’s creating content. 

From research & ideation to production & distribution, the entire process is nothing less than a headache. Each of these sectors demands hours and hours of work.

The need for better content, for more content, for engaging content…it just never ends. 

But, what if we tell you that you and your team don’t have to do everything manually? 

Hmm…if only there was a magical way to make technology do all the heavy lifting of the content lifecycle for you. 

Well, now that you have understood the gist of why you need to use content automation tools, let’s delve a little deeper into the reasons and advantages!

1. Saves Time

Honestly speaking, nothing eats up precious time for a marketer more than doing repetitive content marketing tasks each day.

The problem with time is, there’s just a limited amount of it…and your team might have to do more with less every day.

So, why not just provide them with a helping hand, without adding extra employees to your payroll?

If you automate even a small part of your content marketing strategy, you can save hours of time and resources that you can use to focus on other aspects of your work.

Bottom line: content automation lets you get your content out in the world more quickly and effectively!

2. Saves Money

Out of all the amazing benefits that content automation offers, the one that tempts business owners the most is saving money.

If you’re wondering how can automation save money, just take a look at the productivity levels. If you want you and your marketing team to focus on creating dynamic content, you need someone to take over those repetitive tasks.

Marketers saving money with the help of content automation

Instead of hiring more employees and making them go through the entire learning curve, just use a content automation system!

And because you will be saving lots of money, you can utilize it in other aspects of your business.

It’s a win-win situation!

3. Inspires Creativity

We’re sure you crave creativity and you don’t like to do repetitive tasks.

Well, who does?

With automation taking care of things for you, you can get your creative juices flowing and hopefully, take your business to great heights.

You will have more time and more energy to dedicate to creative tasks because your redundant, mundane tasks will be performed by automation.

Wait, that’s not it!

This could also lead to happier staff, and you probably already know that when your team is happy, your business is more productive.

4. Increases Revenue

Once you start using automation, one of the major changes you’d see is increased revenue.

There are two main reasons behind that:

  • Automation significantly reduces the factor of human error and without it, you won’t have to bear the unnecessary expenses that come with mistakes.
  • Another reason is that when you use automation, you get more time to focus on other aspects of your business. You get a chance to improve the way you usually deal with other tasks, saving you time and money!

Well, What’s Next?

The ultimate winner in this digital age is someone who can create and curate relevant content to attract the right sort of attention.

For that to happen, you need something that’ll give you the power to automate your work, making your content marketing strategies more efficient.

You need something that will help you create a cohesive and efficient content marketing powerhouse.

…and we’ve got just the right tool for you – elink.io!

Elink.io – The Best Tool For Content Automation

So, what on earth is elink?

elink.io: Content automation tool

Elink is a content curation platform that you can use to save bookmarks and build webpages, email newsletters, social walls, RSS website widgets, social bio links, automate content, and more. It is the fastest, smartest, and most efficient way to create visually appealing content by just adding weblinks!

You can add links from any source on the web manually, via RSS feed reader, or via automation using Zapier!

Elink offers an amazing automation tool that does the heavy lifting for you and saves you tons of valuable time by automating content creation for your website, newsletters, social media feeds, and more.

You can choose sources and add filters to make your content more relevant and effective. That’s not it! You can also connect through Zapier and publish your content anywhere.

Elink and zapier integrations

Now, let’s get to what you came for – how to automate content using elink.

Read more: RSS to Email: Create Automated Email Newsletters Using RSS!

How to automate content using elink?

1. Log into elink and click on the ‘Automation’ tab.

Preview of automation tab for building a post on elink

2. After that, click on the ’Create Automation’ option.

Preview of Create Automation tab on elink

3. You’ll see a pop up in which you can name your automation and set the scheduling frequency. Depending on your needs and goals, you can choose between daily, weekly, or monthly for each automation. Along with that, you can set the time at which you want the process to start running. 

Preview of adding title to automated post

4. Now, you have to determine whether you want to update an existing elink post or generate a brand new elink post on a regular basis.

Preview of choosing automation type

5. When you have made that decision, it’s time to define your sources. You can choose from an RSS Feed, RSS Feed folder, or a bookmark folder.

We know how important it is to publish the right content, so we’ve given you the option of defining your own keywords so that only the right articles are published!

You can also choose between ‘Most recent’ & ‘best results’.

  • Best results place a priority on keywords first and then the time at which the article was published.
  • The most recent is vice versa, i.e, it’ll place a priority on the time first and then on keywords. 

After that, you’ve to choose the maximum number of articles you want to be published. 

Preview of customizing automated post

6. In the final step, choose exactly what you want to happen once the post is published.

  • Do you want it to be published in only your elink account so that you can look it over once?
  • Do you want to receive a notification informing you that your post has been created?
  • Do you want it to be automatically sent over to Mailchimp in a draft state?
  • Do you want to share it via Zapier and send it to one of the 1000’s of applications you can integrate with?

The tool gives you so many choices!

Preview of publishing post

BOOM! It’s done. Now have a cup of coffee while watching your published content being automatically created. Let the magic happen!

See What You Can Build & Automate Using Elink Templates!

Final Words

The demand for unique content is increasing. Keeping up with delivering the right content to the right people, at the right place, and at the right time is getting harder.

It isn’t really possible to meet this growing demand with just human efforts. We need something more robust..and that’s where content automation comes in. 

Automation was invented to make life easier. Whether it is an automatic mixer for baking or a fully-automatic washing machine, automation takes monotonous, often tiresome tasks, and makes them easy for your comfort. 

The growth of automation, and particularly artificial intelligence, has shifted the nature of how content is created and indeed, consumed.

Yes, no matter how far AI advances go, it’ll never replace human intelligence, but it would definitely make your content marketing strategies more effective and efficient.

Knowing that a lot of your content marketing aspects are getting ticked off by themselves gives you the breathing space you need to think about new directions in which you can take your content marketing.

 …and with elink’s automation feature in the back of your pocket, you won’t be buried in content curation or management tasks anymore!

We know that there’s a lot of new information to digest here. If you’ve got any questions, we’re here for you! Let us know by tweeting us @elink.io.

Further reads:

Best Content Creation Tools for Small Businesses

7 Killer Content Marketing Automation Tools!

Social Media Automation Tools Every Marketer Needs

4 Ways Automation Changes Everything In An Email Outreach Sequence

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Ellink.io: Create more content in less time