Content is a magnet to attract and engage the audience. At the same time, it can keep your team caught up as they go through their day-to-day tasks of developing content.
Automated processes were developed during the industrial revolution, to reduce human effort during routine tasks. However, as time passed, automation and artificial intelligence found their way into other fields, including digital advertising and marketing.
Marketing automation is growing in popularity, and it is anticipated $5.5 billion will be spent this year. Content automation is included under the umbrella of marketing automation and can benefit everyone.
Content automation can be applied to tasks such as email marketing, content curation, proofreading, sharing on social media, etc. Effectively, content automation can reduce the time and effort required for iterative marketing activities.
Are you are considering content automation for your company? Before you head to try it out, it is crucial to have a clear understanding of what to expect and what the main benefits of content automation are.
In this guide, we talk about automated content creation in detail and help you make automation a core part of your plan for content creation. So, let’s dive in!
What is Content Automation?
Before we talk about how essential content automation is in this day and age, it’s important to know what content automation means.
Content automation is the process and procedure that helps reduce the need for human interaction in the creation of content. With customers logging in from various devices, networks, and digital interfaces, the demand for unique and impactful content is growing every day.
The aim of content automation is to program or automate, any repetitive, time-consuming, or costly content operations.
Content automation allows each individual piece of content to be read and structured in an automated manner. It is standardized and reusable (so that publishers can choose the best piece of content for other purposes).
Content automation works by detecting repetitive tasks related to the content, and it executes them using a software or an application.
For example, if you are thinking of incorporating content automation for your social media posts, automation can help you concurrently post on different platforms at different time intervals instead of a person manually posting a post on several social media networks. This enables you to devote your attention to better content and strategize on growth.
As soon as a post is made on Instagram (or any other social media network), you can identify a content automation rule that shares the same post on Facebook. This is an instance of how automated content is set to change the way we deliver content.
On the other hand, if you want your posts to go live on a particular date and time on your social media networks, you can even create a comprehensive monthly calendar.
Automation is now sophisticated enough to influence a number of marketing activities, in addition to schedules and events. Proofreading automation is also gaining a lot of momentum. AI-based proofreaders can edit text at lightning speed and find errors that are otherwise easy to miss.
Imagine all the time we could save with these amazing automated tasks.
So, by now, you must be wondering if you can automate any type of content. Well, let’s take a look at what kind of content can be automated to save you valuable time and create more content faster than before.
Read more: 7 Killer Content Marketing Automation Tools!
Here is a rundown of the type of content that you can and should automate:
What Type of Content can be Automated?
Automation helps in removing a variety of repetitive tasks, helping you simplify your efforts to take care of the content requirements.
#1. Content Research
The power of content research is that it can provide you with a variety of topics and ideas that should help you represent what your company is all about. At the same time, it also gives you information that is useful enough to draw your audience’s interest in your content.
Automating the process of ideation means scouring the web to decide which blog posts are the most common. This gives inspiration for engaging content that your audience will appreciate.
Automating the process of content research helps you to evaluate content criteria like:
- Ideal duration
- Emotional appeal
#2. Email Marketing
Email is one of the most powerful channels of marketing. Automation and email marketing go together like two peas in a pod. To help you send drip or trigger-based emails that add contextual relevance to your messages, you can start with lead nurturing, using the software.
Beyond that, there are several more components that can be automated in email marketing. Some email automation providers provide solutions that include:
- Curated Newsletters
- List segmentation
- A/B checking
- Property-based personalization
With elink.io you can build and design beautiful newsletters for any email service in minutes.
Scale your efforts well beyond what is possible manually, with automated email marketing. Automation of email marketing could be the most significant automation tool in your arsenal!
One thing you have full and sole control over when it comes to creating content is the ability to avoid grammatical and typographical mistakes.
Before posting any content on the distribution platforms, it is important to take time to review your blog posts or ads.
The software can be used as a quality assurance tool. They have the ability to spot:
- Common and advanced errors in grammar
- Usage of words
By using proofreading automation, you can reduce your quality assurance time dramatically. You may also use software to search for plagiarism so that you stay an arm away from duplicate content.
#4: Data Analytics
As a marketer, tracking and monitoring data are one of the most daunting and frustrating activities. Simply because the content marketing strategy stretches across several platforms.
The consequence is that between these channels, your information tends to become scattered. This scattering requires advanced tools to organize and evaluate the data in real-time.
There are popular tools for providing data about the visitors on your website and how they interact. When you know how people are using your platform, you can boost their overall efficiency more efficiently.
#5: Competitor Research
Competitive research is a common business practice since it provides you with an opportunity to strengthen your product or service. It helps your brand stand out.
Competitor research helps you to recognize possible quality gaps in the process of content marketing.
You can use a competitor research tool to evaluate what your rivals rank for keywords, so you can also integrate them into your SEO campaigns.
With competitor research automation, you can have an insight into the kind of content that does well with your viewers. You can also evaluate your competitor’s content strategies.
It’s a lot simpler to one-up them with all this competitive data at your fingertips.
#6: Social Promotion
Social media is an important component of content marketing that can lead to recognition and conversion. You can handle much of your social media by automating your social marketing, so you can concentrate on remaining connected with your audiences.
Social promotion automation tools enhance the consistency and level of social media user interaction by enabling you to:
- Plan your posts
- Respond quickly to comments
- Keep track of brand mentions
Importance of Content Automation
If your business focuses on performance and is constantly searching for ways to make processes more efficient and successful, automating content marketing activities can help you achieve that mission!
Here is why technology to automate plays a vital role in content processes.
1. Lowers Your Staffing Expenses
One employee can compete with a 50-person marketing and sales department by using marketing automation tools. How can that happen? By setting up lead nurturing and marketing campaigns which are automatically activated, based on certain parameters.
Your company will start sending out thousands of customized emails every day on autopilot after a few months of developing these automated campaigns.
2. Increases Sales and the Average Size of the Deal
You are sure to find an improvement in your consumer lifetime value by automating your cross-sells, up-sells, and consumer follow-ups.
It is possible that your sales operation will deliver a better ROI when you combine this with better lead management and prioritization.
3. Improves Marketing and Sales Team Transparency
Thanks to having clearly defined procedures, and birds-eye view reporting of the company’s pipeline, marketing automation makes it crystal clear where the bottlenecks in your business are.
Your marketing department will receive instant and unbiased input that they need to strengthen their nurturing campaigns if hundreds of leads are generated, but none of them is nurtured to become ‘sales-qualified leads’.
Not only does this feedback mechanism eliminate difficult conversations and organizational politics, but it also increases employee and department transparency to ensure that their portion of the system works efficiently.
4. Maximizes Efficiency
If you have a limited amount of capital to develop your company, marketing automation allows more juice to be squeezed out of the hours available to you, no matter how big or small your team is.
You can use a tool like elink.io to create automated newsletters for any email client, create automated content pages for your website from RSS feeds, and much more.
5. Reduces Repetition, Increases Novelty
When you substitute automated rules and campaigns for repetitive manual work, you naturally free up the time for the workers to concentrate on more innovative tasks. With more time in hand, your employees will experience a boost of creativity that will ultimately lead to productivity and performance benefits for your organization. With these benefits, your team can achieve goals and exceed expectations and build a ladder to success!
Your big move should be to create a solid framework for tech-driven content experiences, once you know what content automation is and the platforms you can use to incorporate it.
Interestingly, automation is not only intended to be implemented intelligently for iterative activities alone; it has the ability to add value to any track of your marketing campaign. The five-step guide to getting started is:
- Find automation-ready areas in your marketing pipeline and on the consumer journey.
- Conduct detailed research and choose the most suitable platform for each use case.
- Explore process automation to incorporate standalone frameworks for content automation.
- Consider a paid content strategy – to allow targeted reach and better ROI.
- Use analytics tools to monitor automation results, highlighting each platform’s effectiveness.
Take your marketing campaign to the next level with a versatile and ever-evolving content automation campaign, one that balances everyday productivity with your overall vision!
Have you tried automation for content? Which platforms have proven most successful for your company? Tell us on elink_io