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Content Aggregator: Definition, Importance & Tools!

Marketers today, more than ever, need to stay abreast of technology changes in the digital landscape. Customers have access to a plethora of information and you need to be one step ahead of them or face being known as ‘outdated’.

Content aggregation is the gathering of information from multiple locations and publishing them onto your platform or blog or website. This information gathered can be around a single topic, multiple topics for example technology and design, or could be around news, social media posts, images, videos, etc.

Two bloggers aggregating content

What is a Content Aggregator? (Definition)

Content aggregators collect information from various sources and publish them in one central place for easy access and use. If relevant and the latest content is placed on a single platform, it can serve as a good resource hub for an enthusiast in that topic.

For example, if you are a web designer interested in staying abreast with the latest about web design, you could follow Webdesigner news which a content aggregator for web design, UX, typography, and apps.

How Can Content Aggregation Help Marketers?

Marketers need to have an arsenal of fresh and relevant content to provide their readers. Fresh content helps to get your customers continuously come back to you and stay longer on each visit. There are numerous advantages of investing time in a good content aggregation tool and below are the reasons why.

1. Quick content

Content aggregation is a quick way to search and collect data to share with your audiences. It can be tiring coming up with new and fresh content all the time, aggregation is a quick way to share relevant content. You can group them under various topics and for specific audiences to send at a moment’s notice.

2. Best education

Learning is one of the most important tasks for today’s marketers. Technology and trends change very quickly, so it is important to stay abreast and continually familiarize yourself with the latest happenings in your industry.

This is where content aggregation comes to the rescue! It helps you search and save any digital content so you can educate yourself and maybe even your audience.

3. Go where your readers are

Did you know that social media is a top content aggregation medium? 68% of people receive their news updates from social media.

You get to build relationships with your users through personal conversations and share your latest news at the same time. Social media is also a trusted source by many and your curated content could be shared by a variety of unique audiences.

4. Search engines love it

When you post fresh content regularly onto your site, Google will show you some love. What we mean to say is, if your content is recent and relevant to the search audience you have higher chances of search traffic coming your way, leading to better result rankings. It’s very important to note that you need to credit the original source to avoid any sort of plagiarism.

Read more: Content Curation For Marketers – A Complete Guide With Examples 

elink middle image

5. Possibly improve backlinks

When you share other websites’ content through content aggregation, you build valuable backlinks for them. These high-quality links could help make your page more relevant and boost your webpage.

Improving relationships because of content aggregation

You can also let them know about your aggregated content and in return can ask them to link back to your page thus building a mutually beneficial relationship. Like the cliché goes ‘I’ll scratch your back if you scratch mine.’

Tools to Aggregate Content:

Searching, aggregating, and then publishing content can be a lengthy and inefficient process if not done the right way. Today there are numerous content aggregation tools to help marketers collate and publish their curated content. These tools help save marketers time by providing relevant resources, enabling easy collation and simplifying distribution. We have narrowed down a list of the top content aggregator tools to assist you with your content marketing strategy.

1.  – All in One Content Aggregator

elink is a content aggregator tool that helps to create and share beautifully curated website content, blog content, social bio links, newsletters, and much more in minutes! It’s a quick and professional way to share curated content on various topics in a visually appealing way.

Simply add links to the content you want to share (articles, videos, images, etc.) and elink will generate an awesome looking webpage in minutes! Once done curating, you can then customize your fonts, background colors, text colors, and more with minimal effort!

There is an option to update the SEO settings of your elink posts as well, so you can add meta description and keywords to make your content more search engine friendly.

The content you curate on elink can be shared through any social media platform as a stand-alone web page, as an embed on your website or sent as a responsive newsletter via Gmail, MailChimp, or any other email provider.

With elink’s Chrome Extension you can save online content on the go, edit the title, description, or image. Once you are ready to create your content, all you need to do is select the links so you never lose out on valuable content.

You can read and curate content with elink’s robust RSS feed reader. Choose from an unlimited number of RSS feeds to make sure you’re able to stay on top of the latest information. Save and bundle digital assets anytime for faster content curation.

Read more: Best News Aggregator Websites (And How To Build Your Own)

2. BuzzSumo – Discover Trends

Buzzsumo: Content aggregator tool

BuzzSumo helps you discover content ideas, uncover customer insights, and identify passionate influencers. Think of BuzzSumo as the tool to help you know what content is trending and what will perform well. Once you type in a subject, it generates a list of content articles with details of its popularity and engagement.

You get curated feeds on a variety of topics and it provides endless lists of topics you can use to create content. BuzzSumo helps find the most influential authors or influencers around a topic and uncover relevant social media pages. With BuzzSumo you can even keep an eye on your brand and competitors mention over the web to ensure that you are always ahead of the game.

Read more: 12 Facts About Content Curation You Might Not Know!

3. Listly – Lists Made Easy

Listly: Content aggregator tool

Lists are a great content format that all marketers can use in their content aggregation. Lists (like this one) are fun to make and easy for readers to consume. Listly makes it easy to curate and publish lists on your blog or website to engage your audience. Listly provides you with curated lists on a variety of topics and enables you to easily create your own lists.

It works with all kinds of links and media such as YouTube, SoundCloud, images, products, people, and apps. Listly helps you curate great content continuously by allowing your audience to suggest items to be added to the list, vote on items, and share items from your lists.

4. Tweeted Times – Personalized Newspaper

Tweeted times: Content aggregator tool

Tweeted Times is a content aggregation tool that is mostly used by small businesses or for personal use. It assists in automating most content-related tasks, helps in discovering content online, and supports the promotion of your content in a newspaper format. Wouldn’t you love to have your own newspaper? Tweeted Times helps you do just that!

You can specify your preferred topics, then find, curate, and share content around your niche automatically to your audience. This is an effective and easy way of attracting attention and establishing yourself as a thought leader.

5. Reddit – Social News Aggregator

Reddit: Content aggregator tool

A content aggregation list isn’t complete without Reddit! Reddit is one of the first and most popular social news aggregators. It’s a discussion website where users comment and discuss a large variety of topics. Users can submit content such as text posts, images, links, etc. which can be voted on.

Reddit showcases trending topics on the top of their page, which gives marketers fantastic content ideas. Reddit is a mixture of social media, news sites, and message boards, making an unmatched content community. Reddit users have a lot of their own lingo with specific acronyms and expressions being commonly used and this might take some time to understand. Once you are familiar with the lingo though you’ll enjoy the engaging discussions.

Wrap Up

Content aggregation involves gathering relevant and quality content that would have otherwise been hard to find. As a marketer, it’s important to put forth the right content to your audience. The last thing you want is to be another voice in the crowd. Marketers can get exposure to their content by using content aggregator sites and becoming an integral part of specific communities.

Marketers need to personalize their content and give readers content that is interesting, unique, and valuable. You might have to hunt through multiple sources and utilize a variety of platforms to give your audience a variety. Try out the above platforms and let us know your experiences. Do you have preferences or what other tools do you use? Let us know in the comments below.

Further reads: 

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