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How to Aggregate Content For Your Website?

Content is crucial for getting awareness online and helping your business to grow. Take a look at these awesome stats:

  • 60% of marketers create at least one piece of content each day
  • Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%)
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • Conversion rates are nearly 6x higher for content marketing adopters than non-adopters
  • B2B marketers use an average of 13 content marketing tactics

It’s clear – content helps your business reach millions of people online, thereby promoting your brand and increasing brand awareness. But I’m guessing you already know that. For most people, the challenge is, not about debating the usefulness of the content, but the act of creating it.

 

Creating Content is Tough!

We all know how hard it is to come up with new and exciting content to share on your blog or website regularly. With over 2 billion websites on the web currently, competition is fierce! Any guesses as to what will happen if you don’t produce quality content for your audience on a daily basis? That’s right, they are going to look somewhere else to feed their content hunger.

A content creator curating content

The challenge becomes more difficult when you don’t have a team to delegate this work. Not having time and resources further aggravates your content marketing troubles. A study by Linkedin establishes this fact as the two biggest content marketing challenges are a lack of time and bandwidth to create enough content and produce enough content in variety and volume! So, what now?

 

Content Aggregation is the New Kid on the Block!

With a ton of content and information out there, gathering, sorting, and presenting quality content to people has its rewards. You don’t have to create unique content every day to get people’s attention. Simply presenting them with high-quality content from varied sources can do the job just fine. This is the basis of content aggregation.

A content aggregator is a website or blog that collects content like articles, social media posts, images, videos, music, and more from a variety of sources around the web and makes them accessible in one place. Usually, these websites are set up in a way to automatically aggregate content through RSS feeds.

A lady updating content on her website

The best example of a content aggregation website is Facebook (or any other social media platform for that matter). Facebook aggregates content from various media sources and provides you a feed of content curated just for you! Another example would be tools like Flipboard or Feedly which many people use to get their daily news fix from around the world.

Note that content aggregation is not plagiarism or breaking any copyright laws. Plagiarism involves using content without permission from the original author. In content aggregation, we are simply presenting somebody’s work with proper credit along with a link to the source.

I know what you are thinking about- isn’t this similar to what content curation is? 

Read more: Complete Content Aggregator Guide for Marketers!

 

Content Aggregation vs Content Curation

Whenever we discuss content aggregation, one of the most common rebuttals that we get is “Hey, that’s content curation!“. Although they both are somewhat similar, they are not the same thing.

Content aggregation is automatic. The platform automatically collects content from multiple sources on a particular topic and presents it to the end-user. Such content can be from different websites on different topics like business, technology, design, health, lifestyle, etc. For example, using a hashtag is a common way to aggregate Instagram content. When you click on any hashtag say #beach, you will be taken to a sea of content with pictures and videos of beaches from around the world!

A content creator curating content for his website

Content curation is more hands-on and manual. Content curation involves carefully shifting through content for your target audience and including your own thoughts, commentary, or some context around the curated content. Curated newsletters are a common example of this. Checkout Dave Pell’s Nexdraft newsletter which Dave curates by going through 75 different news websites a day.

Now that we are clear about the difference between content aggregation and content curation, let us explore how content aggregation can help you generate traffic and leads for your website quickly.

Read more: Content Curation For Marketers – A Complete Guide With Examples

 

How to Aggregate Content For Your Website?

Content aggregation allows you to automatically set up a “news feed” for your website, leaving you much more time to come up with original content, all the while keeping your audience busy and hooked.

Content aggregators present a win-win situation for all parties-

  • The website owner doesn’t have to worry about creating original content daily
  • Publishers get the opportunity to reach a larger audience
  • Users can satiate their hunger for new content from a variety of sources

With so many benefits, we know you are itching to get started with content aggregation. The only question remains- HOW?

Elink.io – All in One Content Aggregator

elink is a content aggregator platform that helps you create and share beautifully curated website content, blog content, social bio links, newsletters, and much more in minutes!

Elink: Content curation tool

Simply add links to the content you want to share (articles, videos, images, etc.) and elink will generate an awesome looking webpage in minutes! Once done curating, you can then customize your fonts, background colors, text colors, and more with minimal effort!

The content you curate on elink can be shared through any social media platform as a stand-alone web page, as an embed on your website or sent as a responsive newsletter via Gmail, MailChimp, or any other email provider.

For all you SEO heads out there, elink also has an option update the SEO settings of your content as well, allowing you to edit meta descriptions and keywords and make your content more search engine friendly.

But wait, there’s more! 

Steps for curating content through elink

Elink has a robust RSS reader that allows you to stay informed by retrieving the latest content from the sites you are interested in. Simply grab the RSS feeds from the sites you love and elink will display them for you to read articles and share bundled curated content around any topic.

And, the most important step of them all…

Download elink’s Chrome Extension!

Whenever you are browsing the web and find something that is ‘share-worthy,’ click on the elink’s Chrome Extension button and it will allow you to add that link to the top of the embed on your website!

This is by far, the fastest way of updating content on your website and keep your audience hungry for more. elink’s Chrome Extension is truly a lifesaver, helping you publish content to your website on the go!

Check out this video to learn more:

Final Words

Having a steady stream of relevant and compelling curated content on your website will keep your readers engaged and your mind at ease. Once you embed the elink page on your website, you can pretty much make the process of updating such content automatically by installing the Chrome extension and adding new content with a single click. Content aggregation can do wonders for your website and your business. It’s time to sign up for elink and start aggregating content today!

Further reads: 

How to aggregate content for your website - pinterest