According to stats, an average office worker receives 121 emails every day. This includes emails from people they actually know, promotional emails, cold emails, and more.
This brings up the question: how would you cut through all the noise, and actually reach your prospects? How would you get your prospects to open and reply to your outreach emails?
It’s very evident: the competition is tougher than ever. You need to make sure that your outreach email stands out. Your email needs to be leaps and bounds above every other email in your recipient’s inbox.
Well, today is your lucky day because in this blog, we will be sharing some foolproof, rock-solid tips and tricks for sending the perfect outreach emails. First, let’s understand what outreach emails exactly are.
What are Outreach Emails?
Sending outreach emails is a common tactic that you can use to support your SEO strategy, promote a blog request a backlink, or form a partnership with another business/influencer.
It’s basically the process of finding prospects to promote your content or your business, reaching out to them, and convincing them to link to your website.
So, now that you know what outreach emails are, let’s learn some really cool tips and tricks that will help you send the best outreach emails. Ready? Let’s go!
7 Tips & Tricks For Sending The Perfect Outreach Emails
1. Write a Catchy Subject Line
Yes, summarising a complicated pitch in one line can be daunting. However, it’s a rule that you can’t ignore. You have to come up with interesting and catchy subject lines.
Remember: your email line determines whether someone would read your outreach email or not, so you need to make sure that it gets the recipient’s attention.
But, how do you write subject lines that make people want to open the email? By being honest! Keep your subject lines plain and simple – but honest.
The thing is, no one likes to be fooled. So, avoid tricking someone into opening your email with a baity subject line. You can try something like, “A backline idea you might be interested in”, or “Quick Question”.
2. Establish Your Credibility
Establishing your credibility doesn’t mean bragging about yourself. You just need to state a few of your credentials, like recent publications you’ve been featured in or businesses you’ve been affiliated with.
In short, give the readers a brief rundown of your biggest wins. Let them know that you’re a professional doing awesome things and you’re plugged into the industry.
Be careful not to overdo this part and come across as someone who’s bragging or presumptuous. Also, remember that simply having good credentials isn’t enough. You need to provide real value as well.
Read more: HTML Emails: The Complete Guide (+ The Best HTML Email Generator)
3. Keep Your Email Concise
You might be tempted to use ambiguous language and beat around the bush in your email, but your reader might not have the time to deal with this. After all, they get plenty of requests in a day.
So, it’s better to keep your outreach email plain and straightforward. Cut right to the chase. The reader would definitely appreciate how quick and easy it is to understand the purpose of your email.
Keeping your email short is most important when you’re reaching out to someone for the first time. Don’t dump all the information in the first email itself. A long email creates information overload, and no one likes that.
4. Use Your Own Voice
We totally agree – picking up those generic outreach email templates from the internet and reusing them is the safest and easiest way to reach out.
However, those emails are not personalized, which makes it 10x harder to shine in a crowded inbox. You should always customize your emails and let your personality shine through.
Just put yourself out there. Show the recipient who you really are. Even just altering the greeting and the signoff text to an email template can add personality.
5. Make it Mutually Beneficial
In just a few seconds of opening up your outreach email, your reader would make a judgment about whether you’re a taker or a giver.
A ‘taker’ is someone who wants something from the reader, whereas ‘givers’ have something of value to give to the readers. It’s very obvious who the recipient will respond to!
To put it simply, do not expect something for nothing. If you want someone to take time out to work with you, make sure that you provide value for them.
Tell them how the partnership would benefit them. Try to find something that’s mutually agreeable. Always think of ‘what’s in it for me’, because it’s a question every recipient will be asking themselves.
6. Always, Always Follow Up
‘No response’ doesn’t always mean “no’. So, if you don’t get a reply right away, don’t panic. Maybe, your recipient got busy and forgot to reply to your email. This is where follow-ups come into play.
Follow-ups basically act as a reminder for people that intended to respond to your outreach email, but got lost in commitments and other outreach emails.
You can just send something like, “Hi. I would just like to follow up regarding _______. Let me know.” You can also include a copy of your previous email so that they know what you’re talking about.
The general rule is to wait at least 72 hours before sending a follow-up email. We know that you want to be persistent but following up too frequently can be annoying.
Read more: What are Transactional Emails & How to Create Them?
7. Send Your Email at The Right Time
The time at which you send your email can be a game-changer. However, determining what time is the ‘right time’ can be a battle. The right time would depend on several variables, like:
- The typical schedule of your recipient
- The day of the week (Avoid sending on Friday afternoons and weekends.)
- The time of the year (People are busy during the holidays.)
- The demographics of your recipient.
To be honest, no one else can tell you what timeframe will work the best for your audience. You need to test it yourself. You need to work with real data that is based on your leads and segments and figure it out.
There you go! Start using the above tips and tricks and your chances of getting a response will skyrocket. These tips would certainly distinguish you from the average ‘Joe’.
Always remember: if you don’t get any replies on your outreach email, don’t lose hope. Stay positive, keep persisting, and you will eventually get through.
Got any queries, suggestions, or concerns? Let us know by tweeting us @elink_io. We would be more than happy to help you. Cheers!
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