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A Complete Guide For Brand Asset Management (BAM)!

Have you ever wondered how big companies keep their brand looking the same everywhere? You might recognize their logo or colors no matter where you see them. Well, that’s all thanks to something called Brand Asset Management (BAM).

Brand Asset Management is a way for companies to organize and control all their brand stuff like logos, colors, and pictures. It’s like keeping everything neat and tidy so their brand looks consistent and stays recognizable.

Let’s take Apple, for example. They have a unique logo and simple design that you can spot from a mile away. With good Brand Asset Management, Apple keeps everything in order, making its brand strong and unforgettable to people all over the world.

In this blog, we’ll learn more about Brand Asset Management, why it’s so important for businesses today, and how it helps them create a strong and lasting impression on their customers. We’ll explore what BAM does, its benefits and the tools and tips companies use to manage their brand assets. Get ready to discover the magic behind keeping a brand looking fantastic and unforgettable!

What are Brand Assets?

Brand assets are like special tools that companies use to show who they are and what they stand for. They are the pictures, words, and sounds that make a brand unique and easy to recognize.

Significance of Brand Assets

  1. Brand Recognition: Brand assets help people quickly know which company is behind a product or service.
  2. Consistency and Cohesion: Having the same look and feel in everything they do makes a brand more trustworthy.
  3. Brand Recall: When brand assets are memorable, people can remember and choose that brand more often.
  4. Brand Loyalty: When people like a brand’s special look and feel, they become loyal fans and keep coming back.
  5. Brand Differentiation: Unique brand assets make a company stand out from the competition and show what makes them special.

Types of Brand Assets

  1. Logos: A logo is like a company’s face – it’s a special symbol or name that represents the brand.
  2. Slogans: Slogans are short and catchy phrases that tell people what the brand is all about.
  3. Brand Colors: Certain colors are used to represent the brand and make people feel a certain way.
  4. Fonts: Special writing styles are used to make the brand’s messages look consistent and recognizable.
  5. Images: Nice pictures and visuals are used to show what the brand stands for.
  6. Multimedia Content: Fun videos and sounds that help people remember the brand better.

By using these special brand assets, companies can make a strong impression on people and be easily remembered and recognized by their customers. It’s like having a unique and special identity that sets them apart from others.

What is Brand Asset Management (BAM)?

Brand Asset Management (BAM) is like having a neat and tidy place to keep all the special things that represent a company. These things are called brand assets, like logos, colors, and pictures. BAM helps companies organize and control these assets effectively.

Explaining BAM as the Process

Imagine you have a big box for all your toys, and you put each toy in a separate section so you can find them easily. BAM works like that but for brand assets. It helps companies keep their logos, colors, and pictures in the right place, so they can use them whenever they need to.

The Crucial Role of BAM in Brand Consistency

Think about your favorite superhero. They always wear the same costume, right? That’s because superheroes know how important it is to look the same all the time. BAM does the same thing for brands. It makes sure that a company’s brand looks the same on its website, social media, and ads.

When a brand looks consistent, it’s like having a clear and strong message that everyone understands. People recognize the brand quickly, and they know what to expect from it. It makes them feel good about choosing that brand.

BAM is like a superhero for brands, keeping everything organized and protected. It helps companies have a powerful and memorable brand that stands out from others. With BAM, a brand looks awesome everywhere, making people love it more and trust it better.

What Does BAM Do?

Brand Asset Management (BAM) is like a special helper for companies to keep their brand looking fantastic. It does many important things to make sure the brand is consistent and loved by everyone. Here’s what BAM does:

1. Centralization of Assets

BAM gathers all the brand stuff, like logos and pictures, in one place. It keeps them organized, so nobody has to search all over for them.

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2. Version Control

BAM keeps track of different versions of brand stuff. It ensures that everyone uses the latest and best version of everything.

3. Accessibility for Stakeholders

BAM shares the brand stuff with all the right people, like designers and marketers. It makes sure they can get what they need easily.

4. Streamlining Asset Approval

When a company wants to use new brand stuff, BAM makes the process smooth. It helps get approval quickly, so nobody has to wait too long.

5. Reducing Brand Inconsistencies

BAM ensures the brand always looks the same, like a superhero’s cool costume. This makes people trust and remember the brand better.

With BAM’s help, companies can keep their brand strong, recognizable, and loved by customers everywhere. It’s like having a superhero on their side, making their brand shine brightly in the business world.

The Benefits of BAM

Using Brand Asset Management (BAM) has many good things for companies. Let’s see what they are:

1. Everything Looks the Same

BAM makes sure the brand looks consistent everywhere. This makes people recognize and trust the brand more. Whether it’s the logo on the website, social media posts, or marketing materials, BAM ensures that the brand’s visual identity remains uniform, reinforcing brand recognition and building customer confidence.

2. Teams Work Together Better

With BAM, different teams can easily find and use brand assets. It helps them work together smoothly. Marketing, design, and communication teams can access the right brand elements quickly, eliminating confusion and fostering collaboration across departments.

3. Saves Time and Money

BAM helps people find what they need quickly, saving time. It also stops companies from spending money on things they already have. Having a centralized repository of brand assets reduces the need to recreate graphics or purchase duplicate resources, saving valuable resources for other business needs.

4. Brand Stays Strong

BAM makes sure everyone follows the brand rules, like a superhero code. This keeps the brand strong and reliable. By adhering to brand guidelines, companies maintain a coherent brand identity, strengthening the brand’s association with its values and promises.

5. Protects the Brand’s Reputation

When the brand looks the same and follows the rules, customers trust it more. It protects the brand from confusion and keeps it respected. Consistent branding builds credibility and fosters a positive perception of the brand, enhancing customer loyalty and trust.

6. Easy Updates

When the brand needs a makeover, BAM makes it easy. Companies can change things smoothly without any problems. Updating brand assets becomes seamless with BAM, ensuring a smooth transition during rebranding or introducing new brand elements.

7. Brand Does Better in the Market

With a well-managed brand, more people know and remember it. This makes the brand do better and become more popular. A strong and consistent brand presence helps companies stand out in the market, attracting more customers and gaining a competitive edge.

In the end, Brand Asset Management (BAM) is like having a superpower for a brand. It helps companies keep their brand strong, recognizable, and loved by customers everywhere. BAM makes sure the brand looks awesome and unforgettable, just like a superhero that everyone admires.

Brand Asset Management Tools and Software

There are some really helpful tools and software to manage brand stuff easily. Let’s check them out:

1. Filestage

Filestage is a cloud-based online proofing software designed to streamline the asset review process. It goes beyond the capabilities of traditional Brand Asset Management (BAM) tools with its comprehensive collaboration features.

With Filestage, businesses can upload and share various types of brand assets, and even assign specific teams for the review and approval process, all within a single platform. This eliminates the need for cumbersome email chains and ensures a smoother workflow.

Filestage’s automated notification feature further enhances productivity by sending timely reminders to team members regarding tasks and deadlines. Whether you run a small marketing team or a global organization, Filestage simplifies asset management while maintaining high-quality and consistent output across all brand assets.


  • Cloud-based online proofing software for efficient asset review and approval.
  • Collaboration features allow team assignment for a streamlined workflow.
  • Automated notifications to remind team members of tasks and deadlines.
  • Support for a wide variety of brand assets to cater to diverse needs.
  • Ensures brand consistency and quality output across all assets.

2. Brandfolder

Brandfolder serves as a comprehensive digital asset and brand management platform, empowering marketers and creatives to efficiently manage and distribute their assets. With its proprietary AI and ML technologies, Brandfolder provides valuable insights into the performance of brand assets. Users can track asset usage, identify where they are being utilized, and identify the highest-performing assets in their portfolio. These insights enable businesses to make data-driven decisions on how to allocate marketing resources more effectively. Brandfolder also offers a platform to create and enforce brand guidelines, ensuring brand consistency across all products and markets.


  • Digital asset and brand management platform for streamlined asset management.
  • AI and ML technologies to provide insights into asset performance and usage.
  • Platform to create and enforce brand guidelines for consistency.
  • Tracking and reporting on asset performance for better resource allocation.

3. Bynder

Bynder is a robust digital asset management and brand platform that simplifies the management and centralization of brand assets. With Bynder, users can effortlessly store, organize, and access their assets from a single place, eliminating the hassle of scattered files. The platform offers a comprehensive solution for brand guidelines creation, ensuring consistent branding across products and markets. Bynder further enhances brand management with automated brand video creation tools, facilitating video production scaling, and a variety of digital and print brand templates to streamline marketing processes and save valuable time for teams.


  • Digital asset management and brand platform for centralized asset storage and management.
  • Brand guidelines creation for consistent branding across products and markets.
  • Automated brand video creation tools and digital/print brand templates for marketing efficiency.

4. Filecamp

Filecamp is a cost-effective DAM and file-sharing solution that offers a quick and convenient platform for storing and managing brand images, photos, videos, creative files, documents, presentations, and more. The cloud-based BAM software ensures powerful tagging and search features, making it effortless to locate specific brand assets. Additionally, Filecamp offers the flexibility of assigning an unlimited number of users to its plans, making it scalable for businesses of all sizes. Whether you need low-cost digital asset management, media library software, or file sharing and brand guideline solutions, Filecamp stands as a reliable choice.


  • Low-cost DAM and file-sharing solution for efficient asset management and sharing.
  • Powerful tagging and search features for convenient asset finding.
  • Scalable platform with the option to assign an unlimited number of users.

5. MerlinOne

MerlinOne offers AI-powered BAM software known for its user-friendly interface and seamless asset-sharing capabilities. The platform’s intuitive design allows users to effortlessly distribute their assets. MerlinOne’s innovative features include the automatic application of relevant metadata, saving valuable time, especially for managing extensive image collections. Additionally, the software stands out from the crowd with special features like facial recognition and visual similarity AI, making it a powerful tool to enhance brand asset management strategies.


  • AI-powered BAM software with an intuitive interface for easy asset sharing.
  • Automatic application of relevant metadata for efficient asset management.
  • Special features like facial recognition and visual similarity AI for enhanced asset management.

6. BrandMaster

BrandMaster serves as a cloud-based brand management platform, offering a wide range of tools for effective brand asset management. Apart from useful BPM tools for planning and creating brand-related workflows, BrandMaster includes brand identity guidelines, marketing communication, and BAM tools. These features enable users to plan and execute their entire brand strategy within a single platform. BrandMaster further provides additional value with free brand management resources that can be downloaded from their website.


  • Cloud-based brand management platform with BPM tools and marketing communication features.
  • Comprehensive solution for planning and implementing brand strategies.
  • Free brand management resources for additional support.

7. Brandmaker

BrandMaker offers much more than just regular BAM software, providing a wide range of tools for budgeting, planning, executing brand campaigns, and content creation. The digital asset manager of BrandMaker leverages digital brand content and offers a central place for managing content across various formats and devices. With the help of AI-logic, users can identify websites where their brand images have been published, enabling them to track performance and control brand guidelines effectively.


  • A wide range of tools for budgeting, planning, executing brand campaigns, and content creation.
  • Leverages AI logic for tracking asset performance and enforcing brand guidelines.

Related: AI in Email Marketing: How To Use it, The Benefits & Challenges!

8. Extensis

Extensis Connect is a dedicated digital asset management platform for small and medium-sized companies. It provides all the necessary and affordable BAM tools required for efficient marketing and design functions. With Extensis Connect, users bid farewell to fruitless searches for files, ensuring quick access to valuable assets. The platform’s centralized digital asset management solution fosters better communication and collaboration among team members.


  • Digital asset management platform dedicated to small and medium companies.
  • Affordable BAM tools for marketing and design functions.
  • Centralized digital asset management solution for streamlined collaboration.

9. MarcomCentral

MarcomCentral offers an efficient way to centralize all digital brand assets, facilitating easy organization, finding, and sharing of brand files. Customized meta-data tagging allows users to add tags and search keywords to brand assets, enhancing asset organization. Alternatively, the platform utilizes Artificial Intelligence to automate asset organization. The distributed marketing platform provided by MarcomCentral allows users to customize and share brand and marketing content seamlessly. Additionally, MarcomCentral offers all the necessary tools to track the usage of each asset.


  • Efficient platform for centralizing digital brand assets and organizing files.
  • Customized meta-data tagging and AI-based content organization.
  • Distributed marketing platform for easy customization and sharing of brand and marketing content.

10. Percolate

Percolate offers a comprehensive web-based platform that optimizes all content and brand operations. By providing a single platform for strategy, planning, development, and execution, Percolate streamlines the entire content marketing lifecycle. This eliminates bottlenecks and allows marketers to produce more high-quality content efficiently. The platform enables easier navigation of assets and empowers businesses to manage their marketing processes more effectively.


  • A single web-based platform for optimizing content and brand operations.
  • Streamlined processes for strategy, planning, development, and execution.
  • Effortlessly navigates assets for efficient content management.

These tools make managing brand assets super easy and fun. They help keep everything in order and make sure the brand looks awesome everywhere. With their help, companies can save time, work together better, and make sure the brand stays strong and loved by everyone. It’s like having a team of superheroes to manage the brand and make it shine brightly!

BAM Best Practices

Using Brand Asset Management (BAM) is easier when we follow some important tips. Let’s check them out:

1. Keep Everything Together

To streamline asset access and usage, it is crucial to organize all brand assets in a centralized repository. This ensures easy and quick accessibility for team members, fostering a collaborative workflow and reducing the risk of asset loss or misplacement. A central location also facilitates efficient asset management, allowing teams to find and utilize brand assets whenever needed without delays or confusion.

2. Control Who Gets Access

Granting access to brand assets only to authorized individuals is vital for maintaining brand consistency and integrity. By controlling access and permissions, businesses can prevent unauthorized usage, ensuring that brand assets are used in accordance with brand guidelines and approved standards. This practice safeguards the brand’s identity and helps maintain a cohesive brand image across all communications.

3. Make Things Easy with Automation

Implementing automated approval systems expedites the approval process, saving valuable time and resources. Automatic workflows enable seamless collaboration and communication between teams, streamlining the asset review and approval process. By automating approvals, businesses can ensure a smooth and efficient workflow, reducing bottlenecks and delays in asset management.

4. Keep Brand Assets Up-to-Date

Conducting regular audits of brand assets is essential to keep the asset library fresh and relevant. By removing outdated or irrelevant assets, businesses can ensure that their brand assets remain up-to-date and aligned with current marketing strategies. Regular audits also help identify any gaps in the asset library, allowing businesses to address these gaps and improve the overall quality and effectiveness of their brand assets.

5. Follow the Brand Guidelines

Creating comprehensive brand guidelines is critical for maintaining brand consistency and integrity. Clear and well-defined guidelines outline how brand assets should be used, ensuring that all team members understand and follow the approved standards. Adhering to brand guidelines helps businesses present a cohesive and unified brand identity, reinforcing brand recognition and trust among customers.

6. Offer Training and Help

Offering training and support to teams using the Brand Asset Management (BAM) system empowers them to utilize the platform’s capabilities effectively. Proper training ensures that team members understand how to use the BAM system, enhancing their asset management skills and productivity. Support services also help address any challenges or questions that arise, enabling teams to make the most of the BAM platform and optimize their asset management processes.

7. Keep an Eye on Usage

Regularly monitoring how brand assets are used provides valuable insights into asset effectiveness and audience preferences. Analyzing usage patterns helps businesses make data-driven decisions, refine marketing strategies, and allocate resources more effectively. By understanding how brand assets perform across different channels and campaigns, businesses can optimize their marketing efforts and ensure that their brand assets contribute to their overall marketing objectives.

8. Keep Brand Assets Safe

Protecting brand assets is essential to prevent unauthorized access and maintain data integrity. Regularly backing up assets and implementing security measures ensures that brand assets remain safe and secure, reducing the risk of data loss or unauthorized usage. Prioritizing asset security helps businesses protect their brand identity and reputation, ensuring that their assets are used only for approved purposes and by authorized individuals.

9. Talk and Share Ideas

Fostering an environment where teams can openly communicate and share ideas through the BAM system enhances collaboration and creativity. Encouraging idea-sharing empowers team members to contribute their perspectives and insights, leading to innovative approaches to branding and marketing. Open communication also facilitates efficient asset sharing and feedback, enabling teams to work cohesively towards achieving their marketing goals.

10. Learn and Improve

Regularly reviewing BAM processes, seeking feedback, and adapting to evolving needs is essential for an effective asset management strategy. Businesses should continuously learn from their experiences and strive for improvement in their asset management practices. By analyzing performance metrics, seeking user feedback, and staying updated on industry trends, businesses can refine their asset management processes, ensuring that their BAM system remains relevant, efficient, and aligned with their brand and marketing objectives.

By following these simple tips, companies can use BAM like a superhero’s power. It helps the brand shine and leave a strong impression on customers. BAM becomes the hero that protects the brand and makes it successful in the business world.


Do you want your business to be as strong and recognized as a superhero? That’s where Brand Asset Management (BAM) comes in. BAM helps keep all your brand stuff organized and protected, just like a superhero’s special tools. It ensures your brand assets, like logos and colors, are in one place and used consistently everywhere.

Using BAM saves time, improves teamwork, and makes your brand look awesome. So, invest in BAM tools and practices, and watch your brand become a true hero in the business world, loved by everyone!

With BAM, your brand will soar to new heights and achieve long-lasting success!

Further Reads:

Enterprise Content Management: Control The Chaos in 5 Simple Steps!

Digital Content Creation: What is it & How To it Use For Brand Visibility?

12 Marketing & Analytical Tools To Boost Brand’s Growth in 2023!

15 Social Media Podcasts Every Marketer Will Love!

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