Connecting with customers has become easier thanks to technology. However, the personal touch can sometimes be overlooked in the quest to outperform competitors. Customer retention is crucial for success, so…
Lifecycle Marketing and its Impact in The Modern Day!
“It’s important to recognize that Lifecycle Marketing isn’t just about sending messages customers might like — it’s about positively influencing their behavior.” Anthony Nygren, EMI Strategic Marketing In the past,…
How to Write an Impressive Internship Cover Letter?
If you’re here, that probably means one thing – you are applying for an internship, and you need to write a cover letter for it. Internships are a great way…
Social Media Marketing(SMM): The Ultimate Guide To Success!
Let’s face it, not all of us are social media experts. Some of us are still figuring out how to take the perfect selfie. That’s where Social Media Marketing comes…
How To Communicate With Gen Z in The Workplace?
Did you know that Gen Z makes up a staggering 32% of the global population? That’s right, one-third of the entire planet is composed of these young powerhouses who are…
Relationship Marketing: Definition, Types & Examples!
People are the essence of an organization and its marketing. Think about it – behind every purchase, every brand loyalty, and every positive review, is a person driven by emotions,…
What is Viral Marketing & What are The Pros & Cons? (Examples)
Have you ever stumbled upon a video or meme that left you laughing or thinking about it for days on end? Chances are, you’ve come across a piece of viral…
Network Effect: Types, Advantages & Disadvantages!
Have you ever wondered why some digital platforms, like Facebook or Amazon, seem to dominate their markets despite fierce competition? The answer lies in the power of the network effect….
Multi-Level Marketing (MLM): Definition, Pros & Cons!
Hey there! Did you know that multilevel marketing (MLM) is so popular that it’s been around since the 1920s? Yep, that’s right, MLM has been selling products and recruiting people…
What Are Inside Sales? Advantages & Disadvantages!
Are you tired of traditional sales methods that involve endless cold calling and door-to-door sales pitches? Then you’re in luck because the world of inside sales is taking over! Inside…
Effective Marketing: Build A Business Strategy in 9 Simple Steps!
Have you ever encountered a marketing campaign that inspired and motivated you? A campaign that resonated with you so deeply that it made you want to buy the product and…
Inbound Vs Outbound Email Marketing: The Key Differences!
If you’re considering launching an email marketing campaign, you might have encountered the terms inbound and outbound email marketing. Inbound email marketing sends messages to people who have willingly subscribed…