Email Marketing Stats You Should Know for Your Next Campaign!

When it comes to selecting a marketing strategy, what factors cross your mind? You consider the resources you have, how easy it is to work with, how flexible it can be, and, of course, the results you’ll get. It’s a balancing act. If you’re nodding your head, you’re in the right place. We’ve got something that checks all the boxes and then some – Email Marketing.

Email marketing has been a successful way for businesses to reach their audience for decades, offering clear success metrics and a great return on investment. Whether you have a few email addresses or an extensive customer list, email is a logical starting point for regular communication.

But, when it comes to marketing, many guides and articles are based on subjective opinions. So, how can you separate email marketing facts from ideas? The answer is simple: numbers. To help you make informed decisions, we’ve compiled a list of email marketing statistics that every professional should consider when selecting their primary marketing channel.

These stats cover a wide range of email marketing aspects, from personalization and automation to return on investment and mobile emails. The statistics speak for themselves, showing that email marketing is a powerful and worthwhile tool for businesses to connect with their audience and achieve their goals.

Is Email Marketing Still Relevant In 2023?

Email marketing is a classic method that has been around for a while, but is it still worth using in 2023? The answer is a big YES; it’s definitely still relevant. Why, you ask?

Email marketing is not a thing of the past; it’s alive and well in 2023. It’s like an old friend who’s learned new tricks. Even with all the shiny new marketing tools out there, email marketing still holds its ground.

People still check their email. Think about it; most of us start our day by peeking into our email inbox. It’s a habit that hasn’t changed much over the years. That’s your chance to connect with potential customers.

It’s cost-effective. Marketing can be expensive, but email marketing is relatively affordable. You don’t need a huge budget to create compelling emails and send them out to your audience.

Email marketing is personalized. It’s like a tailor-made suit for your audience. You can segment your email list and send specific messages to different groups. This personal touch can boost engagement.

It’s a direct line of communication. Social media algorithms can be tricky, and your posts might not reach all your followers. With email marketing, you’re right in their inbox, and your message is more likely to be seen.

Email marketing has evolved. It’s not just about sending plain text emails. You can now send visually appealing, interactive emails that grab attention and provide a better user experience.

Email marketing has been around for a while, but it’s still an effective way for companies to reach and engage with their audience. As long as it’s done right – with respect for your privacy and providing value – it’s here to stay in 2023. So, expect your inbox to keep filling up with offers, updates, and maybe even a cat meme or two from your favorite brands.

Importance of Email Marketing in 2023

Email marketing remains a vital tool for businesses to connect with their customers. But why is email marketing important?

1. Building and Maintaining Relationships

Email marketing is like having a direct line of communication with your audience. It allows you to stay in touch with them regularly. You can send emails that share important updates, news, and valuable content. This isn’t about bombarding people with emails but rather about providing them with information they find interesting and helpful.

By doing this, you build and maintain strong relationships with your subscribers. It’s like conversing with your customers and showing them you care about their needs and interests.

2. Driving Website Traffic

Your website is like your storefront; you want people to visit it. Email marketing is an effective way to guide people to your website. Let’s say you have a blog with insightful articles, an e-commerce store with fantastic products, or a portfolio showcasing your work. You can use email to let your subscribers know about these things.

When you send out emails, you include links to your website. When people click those links, it’s like rolling out a welcome mat, inviting them to explore your online space. This increases your online presence and can lead to more business or engagement.

3. Promoting Products and Services

Imagine you’ve just launched a new product, running a special promotion, or having exclusive deals you want your customers to know about. Email marketing is your megaphone to shout out about these things. You can create eye-catching emails that showcase your products or services. It’s like having a virtual shop window where you display what you have to offer.

By sending these emails, you inform your subscribers about what’s available, and it can persuade them to make a purchase or take advantage of a great deal.

4. Measuring Success

Email marketing isn’t just a one-way street; it’s a two-way conversation. When you send out emails, you get valuable data in return. You can see who opened your emails, which links they clicked, and what content they found most interesting. This is like having a report card for your marketing efforts.

By analyzing this data, you can understand what works and what doesn’t. It’s like having a roadmap to help you fine-tune your marketing strategy. You can use this information to create more effective and engaging emails that resonate with your audience.

5. Automating Your Marketing

In the fast-paced world of 2023, time is precious. Email marketing platforms have evolved to offer automation features. This is like having a virtual marketing assistant. You can set up automated email sequences that send emails to your subscribers based on their actions or preferences.

For example, if someone signs up for your newsletter, an automated welcome email can be sent. If they make a purchase, you can send a thank-you email or recommend related products. It’s like having a marketing machine that works while you focus on other aspects of your business. Automation makes it easier to nurture leads and convert them into customers without the need for constant manual intervention.

6. Staying Competitive

In the business world, competition is fierce. Most of your competitors are likely using email marketing to their advantage. If you decide not to use this tool, it’s like going into a race with one shoe untied. You’re missing out on a vital piece of the marketing puzzle.

Your competitors are reaching potential customers, building relationships, and driving sales through email. By incorporating email marketing into your strategy, you level the playing field and ensure you remain competitive in your industry. It’s not just about keeping up; it’s about staying ahead in the game.

Email marketing is not a relic of the past; it’s a tried-and-true method that has evolved. So, don’t underestimate the power of a well-crafted email in your marketing toolbox.

25 Interesting Email Marketing Stats You Should in 2023!

Email marketing is a powerful tool that you shouldn’t overlook in 2023. Let’s dive into some interesting email marketing stats that will show you why:

Email Demographics Stats

Global Email Adoption: In 2022, a staggering 4.3 billion people worldwide were active email users, and this number is expected to grow to 4.6 billion by 2025. This means more than half of the world’s population is using email. It’s a massive opportunity for businesses to connect with people.
Daily Email Deluge: In 2022, an astounding 333.2 billion emails were sent and received daily; this number is projected to increase to over 375 billion by 2025. This sheer volume of emails highlights the enduring importance of email marketing.
Small Business Success: Email continues to be the main driver of customer retention and acquisition for small and midsize businesses. A significant 81% of SMBs rely on email as their primary customer acquisition channel and 80% for retention. Regarding direct impact and reach, there’s no competition with email marketing.
Global Email Growth: By 2027, the worldwide email marketing market is projected to be worth a staggering $17.9 billion, up from $7.5 billion in 2020. This remarkable growth underscores the importance of email marketing.
Customer’s Preferred Channel: 55% of consumers prefer email to stay updated with the businesses they support, surpassing text messaging and social platforms. While SMS and Facebook have their supporters, email remains the top choice for communication.

Personalized Email Marketing Stats

Impressive Return on Investment: Email marketing offers an incredible return on investment (ROI). You can expect an average return of$21 – $40 for every dollar spent on email marketing. This ROI is significantly higher compared to other marketing channels like SEO and keyword ads.
High Open Rates: Open rates reveal how well your email campaign is performing. On average, 19.7% of recipients open emails. However, welcome emails shine with a much higher open rate of 68.6%. This is a golden opportunity to engage your audience.
Content Personalization: The previous stat shows that the average email open rate is 20.81%. But if you personalize your emails, you’ll start to see the incredible impact that personalization can have. Emails with personalized subject lines generate 50% higher open rates.
Segmented Success: Segmented email campaigns perform exceptionally well, driving 30% more opens and 50% more click-throughs compared to untargeted ones. Segmenting your audience is crucial for boosting email marketing success.
Cart Recovery Magic: An abandoned cart email is a follow-up email sent to someone who added items to their cart but didn’t complete the purchase. Statistics show that sending three abandoned cart emails results in 69% more orders than a single email.

Mobile Email Marketing Stats

Mobile Email Users: The total number of worldwide mobile email users was projected to be over 2.2 billion by the end of 2018. This demonstrates the widespread use of mobile devices for accessing emails.
Smartphone Internet Usage: An average of 8 in 10 internet users use smartphones to access the internet regularly, emphasizing the significance of mobile-friendly email campaigns.
Apple Devices Dominate: Apple iPhones are the most commonly used mobile devices for opening emails for the first time, with 90% of all mobile opens occurring on an Apple device. This underlines the importance of optimizing emails for Apple users.
Integrated Mobile Marketing: Approximately 68% of companies have already integrated mobile marketing into their overall marketing strategy. Mobile-friendly email campaigns are essential for reaching this mobile-savvy audience.
Growing Mobile Email Opens: Email open rates on mobile devices increased to 68% in 2016, compared to 21% in 2012. This emphasizes the need for email campaigns that are not only mobile-friendly but also tailored to the preferences of mobile users.

Email Usage Around The World Stats

Daily Email Deluge: In 2022, an astounding 333.2 billion emails were sent and received daily; this number is projected to increase to over 375 billion by 2025. This sheer volume of emails highlights the enduring importance of email marketing.
Global Email Growth: By 2027, the worldwide email marketing market is projected to be worth a staggering $17.9 billion, up from $7.5 billion in 2020. This remarkable growth underscores the importance of email marketing.
Customer’s Preferred Channel: A significant 55% of consumers prefer email as their primary means of staying updated with the businesses they support, surpassing text messaging and social platforms. While SMS and Facebook have their supporters, email remains the top choice for communication.
Immediate Communication: Email is swift and efficient. 34% of consumers are more likely to make a purchase due to email marketing, and 21% of emails are typically opened within the first hour. Consumers tend to buy from emails containing coupons or discounts (67%), check-ins (33%), and business updates (28%).
Segmented Success: Segmented email campaigns perform exceptionally well, driving 30% more opens and 50% more click-throughs compared to untargeted ones. Segmenting your audience is crucial for boosting email marketing success.

B2B Email Marketing Stats

Small Business Success: Email continues to be the main driver of customer retention and acquisition for small and midsize businesses. A significant 81% of SMBs rely on email as their primary customer acquisition channel and 80% for retention. When it comes to direct impact and reach, there’s no competition with email marketing.
Content Distribution Power: Nearly 69% of marketers use email marketing to distribute their content. It’s the third most popular content distribution channel, beating platforms like events and online communities. Email engagement metrics like open rates and click rates are vital for evaluating content performance.
Interactive Content: Marketers are actively seeking improved engagement through interactive content. Studies have demonstrated that the inclusion of videos in emails can boost click rates by as much as 300%. Additionally, marketers commonly incorporate elements like sliders, collapsible menus, and GIFs to enhance the visual appeal of their emails for recipients.
Paid Collaborations: Email marketing is so popular among marketers that more than one-third of them (35%) are engaging in paid collaborations to promote their content to their partners’ email databases.
Top Metrics for Evaluation: Email engagement is one of the top metrics to evaluate content performance. 83% of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than conversions and social media analytics.

Now that we’ve explored Email Marketing Stats You Should Know in 2023, let’s shift our focus to Attention-Grabbing Subject Lines To Improve Open Rates.

Attention-Grabbing Subject Lines To Improve Open Rates

Let’s talk about subject lines and their crucial role in email marketing. Ever wonder why some emails get opened while others end up in the dreaded spam folder or, worse, the trash? Well, it all starts with that little snippet of text right at the top of your email, the subject line.

Did you know that, on average, only about 17.92% of emails actually get opened? That’s not a very high number, and if you’re in the retail business, you might be experiencing some of the lowest open rates. On the other hand, non-profit organizations seem to have a better shot at getting their emails opened.

One eye-opening statistic reveals that a whopping 47% of people decide whether to open an email based solely on the subject line. Yes, you read that right – almost half of your recipients are making a snap judgment just by glancing at those few words. It’s your one shot to grab their attention.

But here’s the flip side – a subject line can also be why someone marks your email as spam. A staggering 69% of recipients report emails as spam purely because of the subject line. Ouch! So, if you’re not nailing that subject line, your email marketing efforts might be going down the drain.

Here are some of the examples if you are stuck:

Controversial

“Your Marketing Sucks: Why You Need to Think Local”
“Why Your 5-Year-Old Is More Digital Than Most CMOs”
“Pet Training Best Practices Need a Redo: Here’s Why”
“Is Social Media Worth Your Time? Let’s Discuss.”
“Traditional Dieting is Dead: The Rise of Intuitive Eating”

Conversational

“Cat’s outta the bag! Surprise sale tomorrow—up to 50% off!”
“It’s confirmed: Our prices are lower than the temperature outside—come on in!”
“Pressure’s on: How much can you save this week?”
“Wait, what? Game-changing tips you’ll wish you knew sooner.”
“Did You Hear About Our Exclusive Members-Only Event?”

Poetic

“Marketing attribution: Tips & Types, Which One is Right?”
“How’d we do? Help us help you?”
“2024 E-commerce Trends: The Old & New, Tried & True”
“In the World of Business, Dance to Your Tune”
“A Symphony of Success: Orchestrating Your Marketing Strategy”

Punny

“Join the Rover pack on social!”
“Click click click BOOM dynamite.”
“New arrivals! Seriously cool (warm) jackets.”
“Last chance to score savings on game-time gear!”
“Donut Miss Out on Our Sweet Deals!”

Inquisitive

“Hmm, no posts last week? ”
“Madison, are you making these lawn care mistakes?”
“30 seconds to spare? ”
“Ever Wondered How Our Products are Made?”
“Want to Know the Secrets of Successful Entrepreneurs?”

Tips to Improve Subject Lines

When you send an email, the first thing people see is the subject line. It’s like a book cover – it can make them want to open it or ignore it.

So, let’s talk about some tips for writing subject lines that grab people’s attention.

Keep it brief. Long subject lines can be a turn-off.
Personalize it. Make the recipient feel like you’re talking to them.
Make it interesting. Boring subject lines won’t cut it.
Offer value. Let people know what they’ll gain by opening the email.
Create urgency. Use words like “limited time” to make people act fast.
Avoid clickbait. Don’t promise something you can’t deliver in the email.
Include keywords. Use words that are relevant to your message.

So, remember, your subject line is the key to getting your emails opened. Use these tips, and you’ll see better results in your email marketing.

Final Thoughts

Email marketing is a valuable way to reach your audience through their email inboxes. It’s a versatile tool that lets businesses share news, offers, and updates with their customers. You can send emails to a large group of people at once, but remember not to overdo it to avoid spamming.

To get better results, create engaging and valuable content, use attractive templates, craft compelling subject lines, and send emails at the right time.

Good Luck!

Further Reads:

Get the Edge: Email Marketing Trends You Need to Know in 2023!

15 Email Marketing Best Practices For Your Next Campaign!

Email Marketing Funnel: What is it & How To Build it?

23 Email Marketing Terms You Should Know in 2023!

Soft Bounce Vs Hard Bounce in The Email Marketing!