You probably get loads of emails every day – work, newsletters, spam, and more. Statistics show that 121 emails are sent and received each day by an average worker! With a plethora of emails being bombarded, your inbox is a bit like a crowded room, and your email is just one person in that room trying to get noticed.
When you send an email, especially one for sales, the first thing your recipient sees is the subject line. So, if your subject line isn’t intriguing, your email might get lost in the shuffle. Nearly 47% of people open an email solely based on its subject line.
If your subject line doesn’t catch their eye, your email might end up in the dreaded “Junk” folder, unseen and unsold. On the flip side, a compelling subject line can open doors and get your message read.
But writing a good email subject line doesn’t have to be tricky. In this post, we’ll explore subject line examples tailored for different stages of a customer’s journey and moods, helping you up your email game and boost open rates.
So, let’s dive in and learn the art of subject lines that open doors and opportunities!
How To Write Attention-Grabbing Sales Email Subject Lines?
Attention-grabbing sales email subject lines is crucial for ensuring your message gets noticed in a crowded inbox. Here’s a step-by-step guide on how to write subject lines that captivate your recipients:
1. Include Intended Keywords
Using relevant keywords in your email subject line helps potential customers find your message in their crowded inbox. Consider the words or phrases your target audience might use when searching for products or services like yours. By incorporating these keywords, you improve the visibility of your email.
For example, if you’re selling organic skincare products, keywords like “natural beauty products” or “organic skincare” in your subject line can help your email resonate with recipients actively interested in these topics.
2. Offer Value
Providing value in your subject line is about making it clear to the recipient what they stand to gain by opening your email. It could be a discount, valuable information, a solution to a problem, or an opportunity to enhance their knowledge.
Consider a subject line like “Unlock the Secrets to Effective Time Management” if your email offers a guide or tips on managing time more efficiently. It immediately communicates the value your email provides.
3. Personalize It
Personalization is about making the recipient feel like your email is tailored specifically for them. Using the recipient’s name in the subject line can significantly boost engagement. People are naturally drawn to content that feels customized for their needs.
So, instead of a generic subject line such as “Our Latest Offers,” you can create a personalized one like “Sarah, Exclusive Deals Just for You.” This approach establishes a more personal and appealing connection.
4. Keep It Brief
A concise subject line is crucial for ensuring your message is fully displayed, especially on mobile devices. The ideal length is around 60 characters. Lengthy subject lines may be truncated, potentially losing the essential message.
For instance, instead of a wordy subject line like “Don’t Miss Out on Our Exclusive End-of-Summer Sale – Expires at Midnight Tonight,” opt for a shorter, more impactful version: “Last Chance: 50% Off Ends Today.”
5. Make It Interesting
Your subject line should arouse curiosity and encourage recipients to open your email. This could be achieved by mentioning something related to their interests, like recent industry news, intriguing statistics, a question, or a request for input.
For instance, “Curious About the Latest Digital Marketing Trends?” grabs the recipient’s attention and entices them to explore further.
6. Create Urgency
Time-sensitive subject lines grab attention because they convey that the email contains information or offers that require immediate consideration. People often prioritize these emails.
For instance, “24-Hour Flash Sale: Save Big Now” emphasizes urgency and prompts recipients to act promptly, as they know the opportunity won’t last long.
7. Avoid Clickbait
While it’s essential to create interest, be honest and accurate in your subject lines. If your email doesn’t deliver on the promise in the subject line, it can lead to disappointment and potentially harm your sender’s reputation. Maintaining trust with your audience is essential.
For instance, don’t use subject lines like “Win a Luxury Car” if the email is just about a routine product update.
A subject line should hint at a benefit for the person reading it. It’s like giving them a reason to open your email. It could be about helping them make more money or solving a problem they have. What matters is what your prospect cares about. Remember, your email subject line is your first impression and can determine whether your email gets opened or ignored.
Catchy Email Subject Lines For Sales
Effective subject lines in sales emails are your first opportunity to capture the recipient’s attention and entice them to open your message. Each type of subject line serves a distinct purpose in your sales communication, and understanding their nuances is vital for success.
Let’s explore these subject lines in detail to help you craft compelling and engaging openings for your sales emails.
1. Cold Mail Sales Subject Lines
Cold email subject lines are your initial opportunity to grab the recipient’s attention. They should be designed to intrigue or arouse curiosity. The goal is to entice the recipient to open your email without giving away too much information. It’s essential to keep them brief and impactful. Try using a hint of mystery, creating a sense of urgency, or posing a compelling question. The idea is to make the recipient want to explore further by opening the email.
To create effective cold email subject lines, consider the following tips:
- Be concise and specific: Clearly communicate the purpose of your email in a brief, attention-grabbing way.
- Personalization: While it’s a cold email, try to include the prospect’s name or something relevant to them to make it feel less generic.
- Value proposition: Highlight the benefits the recipient will gain from reading your email.
- Curiosity: Pique their interest with a question or statement that leaves them wanting more.
- Avoid spammy phrases: Refrain from using all caps or excessive exclamation points, as these can trigger spam filters.
- Test and refine: A/B test different subject lines to see what resonates best with your audience.
E.g.:
- “Unlocking for – Let’s Talk”
- “Revolutionize Your with Our ”
- “Solving – Your Solution Awaits”
2. Direct Sales Subject Lines
Direct subject lines are all about clarity and transparency. They should immediately let you know the essence of your offer. Using numbers, discounts, or highlighting key features can effectively convey your message. The focus should be on making it easy for the recipient to understand the value of your proposition and encouraging them to explore your email for more details.
Key tips for direct sales subject lines include:
- Clarity: Determine what action you want the recipient to take.
- Urgency: Create a sense of urgency to encourage immediate action.
- Incentives: Offer incentives or benefits to motivate the recipient.
- Benefit-oriented: Focus on the value or benefit the recipient will gain.
- Personalization: If possible, include the recipient’s name and reference previous interactions.
E.g.:
- “Exclusive Offer Inside: Off ”
- “Upgrade to for Maximum Benefits”
- “Introducing – Elevate Your ”
3. Personalized Sales Subject Lines
Personalization is about making the recipient feel recognized and valued. You can mention their name or reference past interactions, which shows that you’ve taken the time to understand their specific needs. This creates a personal connection, increasing the likelihood of them engaging with your email. The idea is to tailor the subject line to resonate with the recipient’s unique context.
Key strategies for personalized subject lines include:
- Use the recipient’s name: A simple and effective way to personalize your subject line.
- Segmentation: Divide your audience into segments based on behavior, demographics, or preferences, and craft subject lines accordingly.
- Behavior-triggered emails: Send emails based on specific actions the recipient has taken.
- Reference previous interactions: Mention past conversations, purchases, or engagements.
- Solve their problems: Show that you understand their challenges and offer solutions.
E.g.:
- “A Tailored Solution for – Take a Look”
- “We Understand Your Needs, – Let’s Chat”
- “Made Just for You: ”
4. Pain Point Sales Subject Lines
Pain point subject lines address the recipient’s specific challenges or problems. They should immediately resonate with the issues they face and position your product or service as the solution. These subject lines work best when they directly name the pain points or challenges, capturing the recipient’s attention and making them curious to explore how you can help.
Tips for crafting effective pain point subject lines include:
- Identify the pain point: Clearly understand the problem your prospect is facing.
- Empathize: Express understanding and empathy for their situation.
- Solution-oriented: Highlight how your product or service can alleviate their pain.
- Ask a question: Pose a question that relates to their challenge.
- Offer a solution: Present your solution as the answer to their problem.
For e.g.:
- “Tired of ? We Have the Fix.”
- “Say Goodbye to with Our Help”
- “Don’t Let Hold You Back – We Can Help”
5. Referral Sales Subject Lines
Referral-based subject lines leverage the trust established through mutual connections or recommendations. By mentioning the referrer’s name or the context of the referral, you establish credibility and pique the recipient’s interest. The idea is to leverage the existing relationship or recommendation to facilitate a positive response.
When using referral subject lines, follow these best practices:
- Mention the referrer: Include the name of the person who referred you in the subject line.
- Establish trust: Leverage the trust and credibility of the mutual connection.
- Conciseness: Keep it brief and to the point, as recipients may recognize the referrer’s name.
- Gratitude: Express gratitude for the referral in the subject line.
For e.g.:
- “Recommended by – Let’s Connect”
- “Your Suggested We Talk – Here’s Why”
- “Trusted by – Learn More Today”
6. Follow-Up Sales Subject Lines
Follow-up subject lines should be polite and concise. They serve as a reminder of your previous interactions, keeping the conversation warm and indicating your continued interest. These subject lines aim to make the recipient feel valued and encourage them to revisit the conversation.
Key considerations for follow-up sales subject lines include:
- Reference the previous interaction: Mention the previous conversation or email exchange.
- Clear purpose: Clearly state your intention for the follow-up.
- Politeness and persistence: Be courteous and persistent without being pushy.
- Offer value: Remind the recipient of the value you can provide.
- Urgency: If applicable, include a sense of urgency to prompt action.
For e.g.:
- “Quick Check-In: Have You Considered ?”
- “Missed Our Last Email? Let’s Continue the Conversation”
- “A Friendly Reminder: and ”
7. Meeting Request Sales Subject Lines
Meeting request subject lines are straightforward and should express your clear intention to schedule a meeting. They aim to make the purpose of the email evident, letting the recipient know that you’re interested in further discussions or collaboration. Clarity and a specific reason for the meeting are key.
Tips for crafting effective meeting request subject lines include:
- Clarity: Clearly state that you’re requesting a meeting.
- Specificity: Mention the purpose or agenda of the meeting.
- Personalization: If possible, include the recipient’s name and reference their needs.
- Propose a benefit: Highlight what the recipient will gain from the meeting.
- Propose a time or date: Suggest a specific time for the meeting to make it easier for the recipient to respond.
In all cases, it’s essential to know your audience, test different subject lines, and continually refine your approach based on the results and feedback you receive. The key to successful sales email subject lines is relevance, value, and effective communication.
For e.g.:
- “Schedule a Meeting: Discussing ”
- “Let’s Set Up a Time to Explore ”
- “Request for a Conversation: Discovering Opportunities”
In all cases, the overarching goal is to engage the recipient effectively by creating interest, offering clarity, and ensuring relevance. The subject lines should be customized to suit the specific audience and the objective of your sales email.
Final Thoughts
Your email subject lines matter a lot, more than you might think. They’re the first thing your potential customer sees and can make or break your chance to make a sale. A boring or irrelevant subject line can lead to your email being ignored. On the other hand, a compelling and creative subject line can catch your prospect’s attention, and that’s your foot in the door.
It’s crucial to strike a balance in your subject lines – give enough information to pique interest, but don’t spill all the beans. You need your prospect to open that email. What you sell and when you sell it matters.
So, keep experimenting with different subject lines and see what works for your business. It’s all about finding what resonates with your audience and helps you close those deals.
Good Luck!
Further Reads:
Newsletter Subject Lines: How to Write Them, Examples & Tips!
Best Email Subject Lines to Boost Your Open Rates!(Examples)
23 Email Marketing Terms You Should Know in 2023!
Email Marketing Stats You Should Know For Your Next Campaign!
Email Greetings To Use at Work & Stay Professional!
