“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.“
This statement by Bonnie Sainsbury, Founder and CEO of Social Media Smarter, is enough to highlight the importance of social media content. It’s social media content that makes your scrolling experience so addictive.
From witty memes, DIYs, and case studies to heartwarming stories, the types of social media content are as diverse as your playlist. Think of it like your feed is a virtual buffet offering everything from viral challenges to informative infographics. Did you know that around 51% of the global population uses social media daily?
Now, join us in this article, and we’ll explore numerous types of social media content that keep more than half of the globe hooked, informed, and entertained. Read on!
What is a Social Media Content Plan?
When we talk about social media, it’s not just posting random stuff and hoping for the best. Creating social media content is like planning a surprise party. You need a plan, right? That’s where a social media content plan steps in – your strategy to stand out in the digital crowd.
First things first, why plan? Well, think of it as the recipe for the dinner. You don’t just throw ingredients together; you follow steps for a tasty outcome. Similarly, a content plan helps you decide what to post, when, and why. It helps you to avoid getting lost in the social media maze. It helps you cut through the noise and serve something fresh.
Before creating a content plan, ask yourself who your audience is, what they like, and when they are online. And the next step is to prepare your content as per their interest!
Ever looked back at old photos and thought, “What was I wearing?” Similarly, examining your social media content for a month helps you see what works and what doesn’t.
Remember Oreo’s dunk in the dark during the Super Bowl? That’s a content plan at its finest – timely, unexpected, and memorable. They didn’t just wing it; they had a plan, and the stats soared like a birthday balloon.
Now, did you know that the average person spends nearly 2 hours on social media daily? That’s like watching your favorite movie every day! Imagine the potential impact your content can have during those 120 minutes.
Engaging Types of Social Media Content in 2023-2024
Social media is always active, and creating content that grabs attention here is like finding the perfect gift for a friend. As we step into 2024, let’s disclose the engaging content types that will rule this busy place:
1. Short-Form Videos
Imagine capturing a funny moment in just a few seconds – that’s the magic of short-form videos. Whether it’s the goofy dance trend or a quick-cooking hack, these short clips are the life of the social media party.
- Advantage: Short and sweet, they fit our fast-scrolling habits like a snug glove. Brands love them for their shareability and the chance to go viral faster than any other form of content.
- Disadvantage: Blink, and you might miss it. The challenge is packing a punch in a tiny timeframe.
- Types: Think TikTok, Instagram Reels, YouTube shorts, or Snapchat Snaps – platforms where seconds matter.
- How to Create: Take your phone, use your creativity, and hit record. Edit with simple tools, add a catchy soundtrack, and – you’re a short-form video master.
- Best Platforms: TikTok rules this type, but Instagram Reels and YouTube shorts are close contenders.
- Challenge: Keeping it engaging without losing the essence in those few seconds.
- Tip: Be brief but brilliant. Use trending sounds or challenges to make your short-form video go viral.
- Example: Chipotle’s TikTok series turned their burritos into social media sensations, proving that even a quick bite can leave a lasting taste.
2. Text-Based Photos
Imagine a photo speaking a thousand words – the beauty of text-based photos. These visuals add the power of an image with the strength of words, creating an impression that sticks.
- Advantage: They tell a story without a word count. Perfect for sharing quotes and tips or creating curiosity.
- Disadvantage: Balancing the text-to-image ratio can be tricky – too much, and it feels like a lecture; too little, and the message might get lost.
- How to Create: Snap an interesting photo, overlay it with concise text, and let the story unfold.
- Best Platforms: Instagram and Facebook adore these – your classic photo with a textual twist.
- Challenge: Striking the right balance between visual and text impact.
- Tip: Keep it simple. Ensure the text complements the image rather than competing with it.
3. eBooks (Electronic Books)
Ebooks are about sharing knowledge, like passing notes in a digital classroom. eBooks bring depth to social media, offering valuable insights in a compact, shareable format.
- Advantage: A lot of knowledge in a portable package. Brands love them for establishing authority and connecting with audiences on a deeper level.
- Disadvantage: Requires more commitment from the audience. Not everyone is ready for a digital book club.
- Types: PDF or interactive eBooks shared directly on social media platforms or through links.
- How to Create: Compile your expertise, design an eye-catching cover, format it digitally, and share it away.
- Best Platforms: LinkedIn, website, and Twitter appreciate eBook sharing.
- Challenge: Balancing depth with readability in a shorter format.
- Tip: Keep it concise. Use visuals to break down complex concepts.
- Example: HubSpot’s eBooks on marketing and sales are digital gems that position them as thought leaders in their industry.
A single image can convey a thousand emotions. From stunning visuals to adorable pets, a well-clicked image speaks directly to the heart.
- Advantage: Instant connection. Images are the fastest way to evoke emotions, making them shareable gold.
- Disadvantage: The challenge is standing out in the sea of visuals. How do you make your sunset photo shine brighter than the rest?
- Types: Any platform that loves visuals – Instagram, Facebook, Twitter, and even LinkedIn are using the power of a striking image.
- How to Create: Capture a moment, edit for brilliance and share. Simple as that.
- Best Platforms: Instagram, the kingdom of visuals, is where images truly shine.
- Challenge: Competing for attention in the visual overload of social media.
- Tip: Quality over quantity. Invest in good visuals that resonate with your audience.
- Example: National Geographic’s Instagram is a visual treat, proving that powerful images can transport you to new worlds without a single word.
5. Review/Unboxing Videos
You’ve bought a new gadget, and you can’t wait to share the joy. Sounds similar, right? That’s where review/unboxing videos shine. It’s like opening a present together with your online friends. These videos give an up-close look at products, sharing the excitement or disappointment in real time.
- Advantage: They offer an authentic peek into products, helping viewers make informed decisions. The realness is like getting a friend’s advice.
- Disadvantage: Sometimes, it’s hard to distinguish between honest reviews and sponsored ones. Be aware of those shiny smiles!
- How to Produce: Grab your camera or smartphone, set up good lighting, and share honest thoughts, just like chatting with a friend about your latest find.
- Best Platforms: YouTube is the go-to, but Instagram and TikTok are catching the unboxing fever.
- Challenge: Staying unbiased can be tough, especially if you’re sent products for free. Stay true to what you experience and share.
- Tip: Be genuine; your audience can smell fake enthusiasm. And remember, it’s not just about the product but the experience.
- Example: Tech YouTuber Marques Brownlee (MKBHD) unboxes gadgets with a blend of humor and tech wisdom. His honest take has built trust, turning viewers into fans.
Ever wished your daily commute could be more than just honks and traffic? Enter podcasts – it’s like having a conversation with interesting folks while stuck in the daily grind.
- Advantage: They’re portable. You can listen while doing chores or even during a jog. It’s like having your radio show on the go.
- Disadvantage: Attention spans can be short. Keep it engaging to avoid losing your audience mid-conversation.
- Best Platforms: Spotify and Apple Podcasts are the best podcast platforms. Make sure to share snippets on social media to tease your audience.
- Challenge: Finding your unique voice in a sea of podcasts can be challenging. Be yourself; that’s what makes it special.
- Tip: Keep it conversational, like you’re talking to a friend. And consistency is key – it’s like a daily catch-up with pals.
7. User-Generated Content
Ever posted a photo with a cool product and thought, “Hey, they should see this”? That’s the magic of user-generated content (UGC). It’s like turning your audience into stars, making them part of the show.
- Advantage: It builds a sense of community. It’s like having a family photo wall – everyone’s part of the memories.
- Disadvantage: Quality control can be tricky. Not every user-generated piece will be the best, but that’s the beauty of authenticity.
- How to Produce: Encourage your followers to share their experiences with your product or service. It’s like a big, happy family sharing stories.
- Best Platforms: Instagram thrives on UGC, but Twitter and Facebook are also UGC experts.
- Challenge: Balancing between showcasing diverse content and maintaining brand aesthetics can be a tightrope walk.
- Tip: Create a unique hashtag for your community. It’s like having a secret handshake that bonds everyone.
- Example: GoPro encourages users to share their adventures using the hashtag #GoPro. This UGC strategy turns customers into storytellers, showcasing the versatility of their product.
8. Links to External Content
When you find a good meme video or a mind-blowing article – why keep it to yourself? Share it! That’s the beauty of linking to external content. It’s like being the tour guide of the internet for your followers.
- Advantage: You become a valuable source of interesting finds. It’s like being the friend who always shares the best memes.
- Disadvantage: Be cautious with the sources. Sharing misinformation is like recommending a bad restaurant – it might ruin someone’s day.
- Best Platforms: Twitter is link-friendly, and so is Facebook. Instagram allows five external links in the bio, so make it count.
- Challenge: Keeping up with the latest trends and finding unique content can be a constant challenge.
- Tip: Add a personal touch to your captions. It’s like adding your commentary to a shared article.
Imagine scrolling through your social media feed, and suddenly, there it is – a contest that makes you go, “Wait, I want to participate!” Contests are like the cool kids at the party, attracting everyone’s attention.
- Advantage: Contests are the instant mood lifters of social media. They’re like virtual parties where everyone’s invited. You get engagement, excitement, and brand loyalty all wrapped up in a fun competition. Imagine throwing a surprise contest at your digital gathering – who wouldn’t want to join the fun?
- Disadvantage: Well, not everyone loves contests. Some might feel left out or find them too competitive. Plus, managing entries and ensuring fairness can be a challenge.
- Types: There’s the classic “Like and Share” contest, where a simple click can make you a winner. Then, there’s the creative “Caption This” contest, adding a touch of humor to your brand. Lastly, the challenging “User-Generated Content” contest, where followers showcase their talent.
- How to Create: Think of a theme that resonates with your audience. Set clear rules, choose attractive prizes, and promote it like a hit movie.
- Best Platforms: Instagram and Facebook are like the VIP sections for contests. Visuals rule, and these platforms offer the perfect stage.
- Challenge: Ensuring fairness and preventing spam entries can be tricky. A well-defined set of rules is what’ll help you here.
- Tip: Keep it simple; keep it fun. Don’t forget a catchy hashtag – it’s like the party anthem everyone remembers.
- Example: Remember Lay’s “Do Us a Flavor” contest? Fans got to create new chip flavors, turning snack time into a global flavor fiesta. Sales skyrocketed, and Lay’s became the life of the snack party.
Announcements are like the drumroll before a big reveal. It’s like being the first to know about the surprise birthday gift – exciting, right?
- Advantage: They build anticipation, create buzz, and make your audience feel like insiders.
- Disadvantage: Too many announcements can be overwhelming, leading to information fatigue. The challenge is finding the balance between excitement and excess.
- Types: Product launches, exclusive offers, and behind-the-scenes glimpses – each type is a sneak peek into your brand’s world.
- How to Create: Create a strong message, pair it with eye-catching visuals, and time it for maximum impact. It’s like sending out party invitations – timing is everything.
- Best Platforms: Twitter and LinkedIn are the reliable party hosts for announcements. Short, snappy, and straight to the point.
- Challenge: Keeping the mystery alive without frustrating your audience is the art of announcement-making. Balancing secrecy with excitement is key.
- Tip: Tease before you reveal. Think of it as dropping hints about the surprise guest before the party.
- Example: Apple is the expert in announcements. Their product launches are like premieres – creating excitement and anticipation. The result? Fans eagerly waiting for the next big reveal.
Memes are the comedians of social media – they make you laugh, share, and instantly connect. It helps to provide light humor and is a great way to promote your product or services, as it doesn’t feel like a promotion.
- Advantage: They turn your brand into a friend who cracks the best jokes at the party.
- Disadvantage: A poorly chosen meme can backfire. Humor is subjective, and not everyone might share the same sense.
- Types: Reaction memes, relatable memes, and brand-specific memes – each type brings a different flavor to the digital table.
- How to Produce: Stay on top of trends, keep it light-hearted, and make it shareable. Creating a meme is like telling a joke – timing is crucial.
- Best Platforms: Instagram and Twitter are the meme playgrounds. Visual, witty, and easy to share – the perfect meme formula.
- Challenge: Trending topics change faster than dance moves at a party. Staying relevant while avoiding overused memes is a balancing act.
- Tip: Know your audience’s sense of humor. It’s like customized jokes for a group of friends; not everyone finds the same things funny.
As we’ve gone through various types of social media content, think about this: what type of content will work for my brand? What’s the common thread weaving through contests, announcements, and memes? Let’s try to find answers to these queries in our next section.
Know The Type of Social Media Content That Works For Your Brand
Finding the right content for your brand’s social media is like discovering the perfect song for your journey. It’s about what clicks with your audience, leaving them wanting more. Here are some tips to help you pinpoint the content that resonates best with your brand.
- Understand Your Audience: Imagine your audience as friends at a party. What would make them stay, chat, and visit other content? Customize your content to their tastes and interests.
- Analyze Past Successes: Use your past social media victories as maps or guides. What posts got the most likes, shares, and comments? Learn the patterns and replicate the same to other content.
- Be Authentic: Just like a genuine smile, authentic content attracts. Share the real story behind your brand. Show the behind-the-scenes that make your team unique.
- Explore Different Formats: Social media is a diverse platform with various formats – images, videos, stories, and more. Test different formats to see which gets the most applause from your audience.
- Consider Industry Trends: Picture your brand as a surfer riding the wave of trends. Stay on top of what’s trending in your industry. Align your content with the current tide to stay relevant.
Ask Yourself These Questions
- ‘What Defines Your Brand’s Personality?’: Just like a person, your brand has a personality. Is it witty, serious, or adventurous? Let this guide your content.
- ‘What Problems Does Your Brand Solve?’ : Highlighting solutions builds connection. Your audience should see your brand as their hero to save the day.
- ‘Where Does Your Audience Hang Out?’: If your audience is at the beach, don’t shout from the mountaintop. Be where they are – online and offline. Finding the best type of content is like preparing the perfect recipe. Consider the ingredients carefully and watch your brand’s social media presence grow.
Now, it’s time to gather around the digital bonfire and reflect on the warmth your brand can bring to the ever-evolving social media. Join us in the final section, where we’ll learn the key takeaways and set the stage for your next social media campaign.
As we wrap up our exploration of social media content, you’ve gained insights into creating a solid plan and discovered engaging content types for today and tomorrow. Now, with the knowledge of choosing the best type of content for your brand, it’s time to put these strategies into action.
Choose what resonates with your audience, whether it’s images, podcasts, or videos. Don’t just read about it – boost your social media game. Roll up your sleeves and win social media with your unique content strategy!