In today’s fast-paced digital world, email marketing has become vital for businesses to connect with their audience. However, with the constant influx of messages, it can be challenging to stand out from the crowd and deliver content that resonates with your customers.
That’s where AI comes in. Artificial Intelligence (AI) is revolutionizing how businesses approach email marketing by providing insights into consumer behavior, creating personalized content, and optimizing email campaigns for maximum engagement.
And in this era of data-driven marketing, AI email marketing tools and platforms are essential for businesses looking to stay ahead of the curve and drive better results from their email marketing efforts.
So that’s what we will be discussing in this blog post! We will go over the several email marketing tools and platforms in the market, their features, and pricing so that you can enhance your customer experience and drive revenue growth. So, buckle up and get ready! Let’s go!
List of the Best 10 AI Email Marketing Tools & Platforms
1. Brevo
Let’s kickstart the list with Brevo, a powerful email marketing tool that uses artificial intelligence (AI) to create and send effective email campaigns. Its AI-powered email automation feature allows users to create automated workflows that send targeted emails based on specific triggers, such as subscriber behavior or website activity.
Brevo also offers AI-powered segmentation that allows users to segment their email list based on various criteria, such as demographics or behavior. Its A/B testing feature lets users test different variations of their emails and optimize them for better performance.
The tool also offers send-time optimization that helps users determine the best time to send their emails. Additionally, Brevo offers various email marketing tools, such as email design templates, list management, and real-time reporting and analytics.
Pricing:
- Sendinblue offers a Free plan.
- The Starter plan starts at $35.
2. Campaign Monitor
Campaign Monitor is a powerful and easy-to-use AI email marketing software that lets you customize and segment your lists and send personalized email campaigns.
With Campaign Monitor, you can automate email campaigns based on triggers such as sign-ups, purchases, or website behavior. It also lets you test different versions of your email campaigns to see which one performs better and optimize your campaigns accordingly.
Campaign Monitor provides detailed reporting and analytics on your email campaigns, including open, click-through, and conversion rates. What’s more? It integrates with various other tools, including CRM software, e-commerce platforms, and social media platforms, to help you streamline your marketing efforts.
Pricing:
- The Basic plan starts at $9/month.
- Unlimited plan starting at $29/month.
- Premier plan at $149/month.
3. Omnisend
Another AI-powered email marketing tool on the list is Omnisend. It helps businesses create and send targeted and personalized email campaigns. With Omnisend, you can create automated workflows, segment audiences, and send targeted emails based on subscriber behavior.
One of the key features of Omnisend is its AI-powered product recommendations. It allows businesses to showcase products to customers at the right time. This tool also offers AI-powered send-time optimization to help determine the best time to send emails.
Omnisend also has various email marketing features, such as email design templates, opt-in management, bounce handling, unsubscribe processing, suppression lists, spam checking, link validation, delivery monitoring, and more. What’s more? Omnisend integrates with various popular e-commerce platforms, such as Shopify and WooCommerce, making it easy to sync customer data and automate email campaigns.
Pricing:
- Free plan is available.
- Standard plan at $16/month.
- Pro plan at $59/month.
4. Active Campaign
Active Campaign is a powerful AI email marketing tool that enables you to automate email marketing campaigns based on customer behavior, preferences, and actions. It uses AI to segment customers into different groups based on their behavior and interests and then sends targeted emails to each group.
Active Campaign tracks customer behavior across multiple channels, including email, social media, and websites. It uses this data to provide insights into customer behavior and preferences.
Active Campaign also offers detailed analytics and reporting on your email campaigns, including open, click-through, and conversion rates. Moreover, it integrates with popular CRMs, including Salesforce, HubSpot, and Zoho CRM, to help you better manage customer data and streamline marketing and sales processes.
Pricing:
- Lite plan for $9 a month
- Plus plan for $49 a month
- Professional Plan for $129 a month
5. Klaviyo
Up next on the list is, Klaviyo, an AI email marketing tool that enables businesses to send out highly targeted email campaigns. Its AI-powered automation tool allows you to create email sequences triggered based on user behavior.
Klaviyo uses machine learning algorithms to analyze customer behavior and predict future actions. This allows you to segment your audience and send targeted, personalized emails. Its product recommendation engine uses customer behavior and preferences data for personalized recommendations.
With Klaviyo’s A/B testing tool, you can analyze the results of email campaigns and get suggestions for improvements to optimize performance. It also has built-in e-commerce functionality, customizable templates, and over 300 pre-built integrations!
Pricing:
- Free plan available.
- Email plan at $20/month.
- Email and SMS plan at $35/month.
6. Mailmodo
Mailmodo is an AI-powered email marketing platform that allows businesses to create and send interactive emails without coding skills. It allows you to segment your email lists based on various criteria, such as demographics, behavior, interests, etc.
Mailmodo provides automation features that allow users to create automated email campaigns based on triggers such as signups, purchases, and more. It also lets you run A/B tests on emails to determine which design or content performs better.
With Mailmodo, you can personalize your emails by adding dynamic content based on the recipient’s data. Moreover, it also integrates with other marketing tools such as Google Analytics, Mailchimp, HubSpot, and more.
Pricing:
- Free plan is available.
- Silver plan at $49/month.
- Gold plan at $199/month.
- Platinum plan at $499/month.
7. Email Octopus
Next on the list is EmailOctopus, another AI marketing tool with a range of simple yet powerful features to boost your marketing efforts.
One of the notable features of EmailOctopus is its automated welcome series, which allows businesses to welcome and engage new subscribers in a timely and personalized manner. The platform uses AI algorithms to analyze subscriber behavior and preferences and send customized email sequences that match their interests and needs.
Another useful AI-based feature of EmailOctopus is its email editor, which provides businesses with pre-designed templates, personalized content suggestions, and predictive analytics. This tool also enables you to segment your subscriber list based on various criteria such as demographics, interests, and behavior.
Pricing:
- The starter plan is free.
- The Pro plan costs $8/month
8. Drift Email
Drift is a conversational marketing platform that offers a variety of tools for customer engagement and lead generation, including chatbots, live chat, email marketing, and account-based marketing. While Drift is primarily known for its conversational marketing capabilities, it is also an AI email marketing tool called Drift Email.
Drift Email uses machine learning algorithms to personalize email content based on a recipient’s behavior, interests, and engagement history. It also offers real-time email engagement notifications allowing your sales teams to quickly follow up with leads actively engaging with your emails.
Another key feature of Drift Email is its ability to send automated email sequences based on a recipient’s behavior and interests. It also offers advanced segmentation capabilities.
Pricing:
- The Standard plan costs $40 per month.
- The Pro plan costs $400 per month.
- The Premium plan costs $1,500 per month.
- Pricing for the Enterprise plan is based on a custom quote.
9. Salesforce Pardot
Salesforce Pardot is an AI marketing automation platform that offers a range of features to streamline and automate marketing activities, including email marketing. Since Salesforce and its level-setting CRM dominance power it, it provides a seamless bridge between critical sales and marketing functions.
Salesforce Pardot allows you to track the behavior of your leads and customers across different touchpoints, including email opens, clicks, website visits, and more. Its AI-powered lead scoring feature allows you to automatically score and prioritize leads based on their behavior, engagement level, and other criteria.
Pardot also allows you to run A/B tests on your email campaigns to identify the most effective subject lines, content, and design elements. Salesforce Pardot is extremely easy to use and intuitive compared to other marketing platforms.
Pricing:
- The Growth tier costs $1,250/month.
- The Plus tier costs $2,500/month.
- The Advanced tier costs $4,000/month.
10. Marketo
Up next on the list is Marketo, an AI email marketing tool that allows you to create and send personalized emails to targeted customer segments, track performance in real-time, and optimize email campaigns.
Marketo’s visual drag-and-drop interface enables you to create professional email templates even if you don’t have any prior HTML experience. It has built-in social tools and uses AI to analyze customer data and behavior to determine the most effective content, messaging, and timing.
The platform allows marketers to set up automated email campaigns based on customer behavior, such as abandoned cart reminders, welcome emails, and post-purchase follow-ups. It also integrates with Salesforce, Microsoft Dynamics, and other leading CRM systems.
Pricing:
- Pricing is primarily based on the number of contacts in a marketing database.
- Marketo costs $895/month.
- Full feature pricing is $3,195/month.
Choose The Right Platform For Your Company
Choosing the right AI email marketing platform for your company is an important decision that can significantly impact the success of your marketing campaigns. There are several factors you need to consider when evaluating different platforms. Here are some tips to help you choose the right AI email marketing platform for your company:
1. Evaluate Your Needs
Before comparing different AI email marketing platforms, evaluating your company’s specific needs and goals is important. Consider factors such as the size of your customer base, the complexity of your email campaigns, and the level of automation you require. This will help you identify the features and functionality that are most important to your business and ensure that you choose a platform that meets your unique needs.
2. Look for Advanced Personalization Capabilities
One of the key benefits of using an AI-powered email marketing platform is the ability to create highly personalized campaigns. Look for a platform that offers advanced personalization capabilities, such as segmenting your audience based on demographics, behavior, and interests. This will enable you to deliver relevant and targeted messages to your subscribers, which can help improve engagement and drive conversions.
3. Consider Automation Features
Automation is another key benefit of using an AI email marketing platform. Look for a platform that offers advanced automation capabilities, such as automated email workflows triggered by specific customer actions. This will help you save time and streamline your email marketing processes while improving your messages’ relevance and timeliness.
4. Evaluate Analytics and Reporting Tools
The ability to track and analyze the performance of your email campaigns is crucial for making data-driven decisions and optimizing your marketing efforts. Look for a platform that offers advanced analytics and reporting tools, such as real-time tracking of email opens, clicks, and conversions. This will enable you to measure the impact of your email campaigns and make adjustments to improve performance over time.
5. Assess Ease of Use
The best AI email marketing platforms are intuitive and easy to use, even for marketers without extensive technical expertise. Look for a platform that offers a user-friendly interface and comprehensive documentation and support resources. This will help you get up and running quickly without extensive training or technical support.
6. Consider Pricing and Value
AI email marketing platforms vary widely in terms of pricing and value. Consider factors such as the number of emails you plan to send, the level of support you require, and the features you need when evaluating different platforms. This will help you choose a platform that offers your business the right balance of features and affordability.
7. Look for Excellent Customer Support
Finally, choosing a platform that offers excellent customer support is important. Look for a platform that provides comprehensive documentation, training resources, and responsive support via email, phone, or live chat. Good customer support can help you overcome any issues and ensure you get the most out of your investment.
Considering these factors, you can choose the right AI email marketing platform for your company and achieve your marketing goals more effectively.
Wrap Up
There’s no doubt that AI email marketing tools are transforming the way businesses communicate with their customers. With their ability to automate tasks, personalize content, and analyze data, these tools are making email marketing campaigns more effective and efficient.
From segmentation to optimization, AI-powered marketing tools enhance the customer experience and increase engagement rates. With their ease of use and cost-effectiveness, these tools are accessible to businesses of all sizes and industries.
As AI technology evolves, we can expect even more advanced features and capabilities to improve email marketing strategies further. Adopting these tools allows you to stay ahead of the competition and effectively reach your target audience.
We hope this blog has helped you learn about the several AI email marketing tools and how to choose the right one for your company! That’s all, folks!
Further Reads:
15 Email Marketing Best Practices For Your Next Campaign!
Inbound Email Marketing Vs Outbound Email Marketing
10 Powerful Newsletter Marketing Strategies!
