If you’re here, then chances are you already know how immensely important email marketing is to your business.
With over 144.8 billion emails sent each and every day, email marketing very evidently proves to be one of the most popular channels for business communication. That too even in the era of social media!
Why, you ask? Emails are 40x more effective at acquiring customers than Facebook and Twitter combined and it continues to yield an estimated 4300% ROI and at 33% less cost than any other lead-generating mechanism.
No wonder 81% of B2B marketers still use email newsletters for content marketing!
And with so many businesses relying on email marketing to generate leads and customers, it becomes difficult for you to make your mark and stand out.
That’s why if you need to have a successful email marketing campaign, you need to ensure that you follow the right newsletter marketing strategies.
In this blog, you will find a list of newsletter marketing strategies that will help you get more subscribers and help you engage with them consistently.
Shall we get started? Let’s go!
1. Segment Your Subscribers
The thing about having a lot of subscribers is that you cannot always satisfy all of them. This is because different subscribers have different interests. Hence, it is crucial that you segment your email lists.
A study by HubSpot found that all email marketing KPIs perform better when you segment your email list. In fact, segmented email campaigns generated 14.31% more opens, 10.64% more unique opens, and 100.95% more clicks than non-segmented email campaigns.
You can segment your subscribers by identifying the audience and narrowing them down to smaller groups or segments based on their industry, company size, sales cycle, demographics, location, and more so that you can send them personalized and relevant emails.
This will help you get better responses, improve engagement, and generate more leads, thereby leading to more transactions and sales.
2. Personalize Your Emails
Personalized emails help increase engagement and deliver 6x higher transaction rates. It makes your emails highly relevant and useful to your subscribers, thus prompting them to read them.
Simply addressing subscribers by their names is not enough. You need to study your customers and get to know them in order to capture their attention. You can do this by sending out offers and deals and recommending new products and services based on your customer’s previous purchase history and preferences.
Employ visuals, images, and illustrations that resonate with your customers and use the word “you” to give the impression that you are speaking directly to them. Provide a real reply-to email address to improve your credibility and use email signature marketing strategies like adding your contact details, social profile, latest blog links, etc., in the email signature to improve lead conversion rate.
Other great ways to personalize your emails are to send out follow-up emails celebrating small anniversaries, wishing customers on their birthdays, offering gift vouchers, and sending welcome emails.
3. A/B Test Your Newsletter Design
A/B testing is a technique where you create two alternative versions of a design – design A and design B – and then run a test to see which one works better on the audience. The design with better engagement wins.
By A/B testing your newsletter design, you get an idea of what types of headlines, colors, copy, layout, email subject lines, and CTAs are making an impact on your subscribers. It also helps you reduce risks while providing you room for creativity and innovation.
You can learn better and choose the design that brings you a better conversion rate by experimenting with the length of your headline and copy, the tone used in writing, your use of statistics and numbers, or changing the format and CTA, etc.
4. Focus on Subject Lines
Did you know that 47% of people say they’ll open an email based on the subject line alone? After all, it’s the first thing that your customer sees when they open their inbox. So it is extremely important that you create a great subject line.
Studies show that email subject lines with the subscriber’s first name have 21% higher open rates, so make sure that you personalize your email subject lines by directly addressing the reader by their names.
Refrain from using wordy, lengthy, and complicated language, and instead, keep your subject line short, sweet, and simple.
Create urgency or scarcity by using words like “now”, “fast”, “instant”, etc., and phrases like, “Act now,” “Hurry up,” and “Only a few items left” to get immediate reaction from your subscribers.
You can also use relevant and catchy emojis to spice up your email subject lines as well.
5. Use Cliff-Hangers
A cliffhanger is most commonly seen in fiction books and television series. It is a plot device that relies on creating suspense and keeps the audience guessing or waiting for the next session.
This is something that you can creatively employ in your newsletter marketing practices.
By using cliffhangers in your newsletter emails, you keep the subscriber on the edge and excited to open the next email that you send.
You can do this by informing the subscribers about some exciting content that you plan to send next week or by giving them a glimpse or sneak-peak of something interesting that you are going to send them.
6. Make Unsubscribing Easy
There may be many reasons why a subscriber may want to unsubscribe from your email listing. As responsible email marketers, we need to understand that this process is inevitable and make it easy for the subscribers to unsubscribe.
If unsubscribing is difficult, your subscribers might ignore your emails and might even report them as spam. This will negatively affect your email deliverability, thus lowering returns from your campaigns. So it’s equally important to make unsubscribing as easy as subscribing.
You can do this by offering a one or two-click unsubscribe process through a hyperlink. Use the word “unsubscribe” as your hyperlink text.
Avoid using a tricky or wordy copy for the unsubscribe page and make sure that subscribers don’t have to log in to their accounts to unsubscribe.
Read more: 9 Best Email Cleaners in 2022 (Paid & Free)
7. Re-engage Inactive Subscribers
Every email list has its own set of inactive subscribers who don’t engage with email newsletters and messages.
But just because they are inactive doesn’t mean that they are still out of reach. In fact, it’s a lot less expensive and a lot easier to target those existing subscribers than the new ones.
You can re-engage your inactive subscribers by conducting surveys, polls, and quizzes. You can offer them free gifts in advance as a reward for submitting the polls and surveys. This will not only help you re-engage with your subscribers but also learn more about them and increase conversions.
8. Consistently Send Email Newsletters
A crucial newsletter marketing strategy that most email marketers tend to overlook is the frequency and consistency of sending email newsletters to their subscribers.
Being consistent is really essential if you want to make an impression on your subscribers. If your newsletter is a weekly one, then it is important that you send it to your subscribers on the same day and the same time each week. This will ensure that your audience can anticipate and wait for your newsletters.
9. Make Your Emails Mobile-Friendly
Studies show that around 54% of emails are opened on mobile and around 55% of smartphone users have made at least one purchase after receiving a mobile promotional email. With so many people being glued to their smartphones throughout the day, it would be foolish not to optimize your email messages for a more mobile-friendly experience.
Most people would unsubscribe or delete email newsletters if they are unable to open them on their mobile phones, thus reducing their chances of getting converted. Therefore, it is crucial that you create a responsive email design.
Make sure your CTAs are accessible and in the form of buttons. Avoid large texts, images, and videos, and make sure that the sizes adapt to the mobile device.
Read more: How to Create Awesome Newsletter Headers?
10. Track and Measure Your Performance
Lastly, no strategy is ever complete without tracking and measuring the overall performance.
You can track and measure your open and click-through rates and compare them to other companies in your industry to get an idea of how well you are performing in terms of engagement.
Get feedback and suggestions from your subscribers via star-rating, polls, surveys, etc. to understand how you have been performing and where you can bring in changes.
Consistently reviewing your performance will help you find mistakes, thereby helping you improve and refine your newsletter marketing strategies.
The bottom line here is that email marketing still works as emails continue to be one of the best ways to reach customers and connect with them on a personal level.
That’s why employing these newsletter marketing strategies will not only help you get new subscribers but also help improve your engagement rates and increase the number of your sales.
We hope that we have helped you gain some insights about newsletter marketing strategies!
Now go out there and send some killer newsletters! Adios!