With 293 billion emails being sent each day, it’s safe to say that emails have taken over the marketing industry by storm.
But when you think about sending emails to your customers, what comes to your mind?
Ideally, it would be the information you want to send, an email list, and some razzle-dazzle to catch the reader’s eye, right?
Let us break it to you, there’s a whole lot more to it! You need a unified and calculated approach to be able to drive conversions through these emails.
This is where an email campaign comes in!
And just in case you needed some proof – email marketing campaigns are mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).
So yes, an email campaign works, and if you aren’t already working on it, we will help you out so that you don’t miss out on pivotal customers.
This blog post will cover everything about email campaigns and help you understand all the nitty-gritty on how to run a successful email campaign.
Let’s get to it then.!
What are Email Campaigns? (Definition)
72% of customers prefer email as their main channel for business communication – this just solidifies that emails are relevant and not leaving the scene anytime soon.
Email campaigns are a chain of marketing efforts that use emails to connect you with your customers. They are all about carefully targeting the audience and sending them the right emails at the right time.
Thus, when you drive a successful email campaign, you’ll make your customers take action and engage with your brand.
Now, before getting to the ‘how’ of an email campaign, let us give you more reasons to trust them!
Benefits of a Successful Email Campaign
1. Boosts Brand Awareness
If a customer signs up for your emailing list, it means that they are clearly interested in your brand. You can foster this interest even more through emails by creating awareness about deals, new products, and more.
Emails will constantly keep your brand on top of your customer’s and prospects’ minds. This way you’ll retain customers and also generate loyalty.
We aren’t suggesting you send a mail every hour – that’s a great way to make your prospects hate you.
2. Get to know your Customers Better
80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences (Source).
Email campaigns are a great way to do so! You can segment all your customers into different mailing groups or you can ask your subscribers for data via surveys.
This way you can send them the experience they’re truly craving for, and move these prospects down your sales funnel as efficiently as possible.
3. It’s Timely
In your email campaigns, you’ll set the timeline regarding when to send a particular email, so you’ll end up making the most of upcoming events, sales, or more.
With already existing customer data, you can send your customers birthday offers, or let them know that their favorite product is on a 50% discount.
You can also incorporate seasonal offers, holiday deals and share them with your customers via emails. This way your customers will never miss out on new deals and you’ll stay better connected with them through these campaigns.
4. Everyone Uses Email
There are over 4 billion email users around the globe – this alone is reason enough for you to venture into the world of emails and totally rule it!
Think about it – the fact that there are so many people using emails opens you up to new prospects and whole new territory. When you use this platform properly, you’ll be able to generate far more sales and conversions than ever before!
Now that you know the importance of an email campaign, let’s dive into how you can create a successful one for your business…
Steps to Create An Efficient Email Campaign
1. Set Goals
The first step to creating an efficient marketing campaign is to set goals. Marketers who set goals are 376% more likely to report success!
So start by deciphering the “why” of your email campaigns. Is it to attract new subscribers? To enhance the experience of the existing ones? Or to re-engage lost subscribers?
Whatever it may be, goal-setting will set the tone for the rest of your campaign and make it more achievable. Not just this, when you set clear and concise goals, it is easier to track the efficiency of your campaign!
2. Create a Well-Targeted Emailing List
Only when you have an audience to cater to, you can make sure that your campaigns actually work! So start by converting all your website visitors into your email subscribers.
There are many ways to do so, and the simplest one is to create a subscription form to collect the data you need to create an emailing list.
Once you have gathered a list of subscribers, it’s time to segment them. Segment your mailing list as per gender, country, the subscriber’s position in your sales funnel.
And this will work wonders – Segmented email campaigns get 54.79% higher clicks than non-segmented campaigns.
And this makes perfect sense – the more relevant your message, the greater the possibility of your subscribers acting on it!
3. Understand Email Types
Not all emails are the same. Different emails work in a variety of ways to attract and indulge subscribers to your brand. The core three types include:
- Promotional Emails: They directly talk about sales, new offers, or deals.
- Relational Emails; They are a little less direct and more about offering weekly newsletters, gifts, and other information that would indirectly lead the subscriber to become a customer.
- Transactional Emails: These are the emails that your subscribers get after they take an action. The action can be subscribing to your mailing list or buying a product, etc. These mails are sign-up confirmations, welcome emails, order confirmations, etc.
Now that you know what email options are available for you, we can move onto the next step of your email campaign.
4. Personalized & Consistent Emails Are Key
With all the needed data on deck, it’s time to create your emails. Try to keep them as personalized as possible because personalization delivers 6x higher transactional rates.
Not just this, if you want to stay connected with your subscribers, mail often, and send interesting and valuable content.
Remember, don’t overwhelm them with too many emails. Good, consistent emailing is key to convert prospects into loyal customers!
5. Test & Track
Now that your mails are ready to be sent, this is where the real process begins: To test and to track.
Collect data on how your email campaign is performing, how many people have unsubscribed, the click rates, and more.
And use this data to rethink everything from your content, your mailing list, CTAs, email send times.
Also, make sure to re-engage your inactive subscribers and if your attempts fail, remove them from your mailing list. Better a smaller list of active subscribers than a larger one with inactive ones.
Now that you know how to get started on a successful email campaign, we suggest you don’t wait any longer.
Don’t worry – we won’t leave you in the lurch, because we have an extremely effective companion to offer you in your email campaign journey. Read on…
Elink.io – Perfect Tool for Your Email Campaign Needs
The email newsletters that you’ll be sending as a part of your email campaigns need to be appealing if you want your recipients to actually engage with them.
Good news: elink.io is the fastest and easiest way to create send email newsletters. Yes, you can use elink’s dynamic and appealing newsletters for your email campaigns!
Let us walk you through the world of elink.io and its many features to help you create the newsletter of your dreams:
- elink offers you 50+ super stunning templates. Pick a template and then you can add all the web links you want to share in it. In a matter of minutes, elink will convert those links into beautiful, aesthetically pleasing visual blocks.
- You can customize the design of your newsletter with various design settings and over 50+ design layouts so that it has its own unique look.
- Not just this, you can access elink.io’s Chrome Extension to add links to your newsletter on the go. It’s another tech-savvy feature to add relevant content to your newsletter like it’s a piece of cake!
- All the newsletter templates are fully responsive, so no matter what device your subscribers are viewing it on, you can rest assured that the newsletter would look sleek!
- You can send your newsletters across nearly 3rd party email services. If the email service provider allows you to add HTML code, you can use elink’s and send your emails out.
- Elink offers an amazing automation tool that does the heavy lifting for you and saves you tons of valuable time by automating content creation for your newsletters.You can choose sources and add filters to make your content more relevant and effective.
Trust us. you’ll fall in love with elink!
Email campaigns can be shaped to create a unique identity of your brand in the minds of your customers. Just follow the tips and tricks we’ve shared with you and you’ll be right on track!
Once you start delivering valuable content to customers, you’ll build a super-strong connection with them,
Trust us, emails will help you scale efficiently, and now that you know everything about how to run a successful email campaign – there’s no reason why you shouldn’t send emails.
And if you end up hitting a roadblock, we’re right here, tweet us @elink_io and we’ll help you out!