A newsletter — it is something that every company strives to send but also wonders if it’s worthwhile.
It’s important to thoughtfully craft them because a strong company newsletter can serve an important role both inside and outside the organization. Even if they are just for your own staff and colleagues, company newsletters shouldn’t be taken for granted.
For a large number of businesses, newsletters are just a box-ticking exercise. But, with some minor tweaks, they can actually become your strongest marketing tactic. Of course, it works only when you use emails correctly, not crossing the thin line that separates the innocent company newsletter from outright spam.
Fact: In 2019, global email users amounted to 3.9 billion users. This figure is set to grow to 4.3 billion users in 2023. That’s half of the world’s population! This statistic clearly shows that you should not miss out on sending newsletters through e-mail. The company newsletter has one of the highest returns of any digital marketing tactic!
Given the multitude of options that a newsletter offers, how do you know which format to use?
What kind of email newsletter do your clients or staff actually want to read?
That’s exactly what we’re discussing in today’s post. Let’s get straight to business.
Why does my company need a newsletter?
1. To keep everyone in the loop:
Aside from distributing relevant information to everyone in the company, company newsletters can also be used as tools to encourage camaraderie among staff, to make them feel connected, even though they may be separated by cubicles, team designations, or departmental assignments.
2. To share milestones:
An internal company newsletter is a great outlet to call out milestones and achievements. When a company hits a milestone, it is important to acknowledge the hard work that went into reaching it.
Recognizing these landmarks and the people that made them happen will make employees feel appreciated and like their effort was worthwhile.
Tip: You can have a “Week in Review” section where these milestones are called out.
3. To spread brand awareness:
A company newsletter is a great way to maintain brand awareness with your customers. Newsletters can also be a great asset to stay in front of those leads who are not ready to convert. It’s a subtle way to stay top-of-mind while keeping your company brand relevant.
In short, a company newsletter strengthens your relationships with customers and staff, increases your reach and visibility of your brand, and establishes your company as a trusted source of knowledge within the industry.
In a perfect world, your company newsletter would arrive in your audience’s inbox, and they would be eager to open it. However, in the real world, your staff and other audience receive approximately 50 emails every day, and then, they cherry-pick only the few that really catch their attention.
Writing a company newsletter begins with a laser-beam focus on one subject at a time.
Epic, value-added content increases your open and click-through rates. Therefore, we’ve compiled a list of some great staff newsletter ideas to make your company newsletters even better.
Here Are Some Great Company Newsletter Ideas:
1. Blog posts
Driving traffic to the blog should always be a top priority. Blog teasers are the best way to make your readers open up the article and dive into your blog.
Tip: Instead of including a paragraph or summary of each blog post in the teaser, you can ask readers a question that will be answered in the blog. This gets your audience to think and can entice them to open up the blog and get to the answer.
2. Company Achievements
Did your organization just smash a sales goal?
Did it appear at a major industry conference?
Did it land a big client?
Share it with everyone!
The biggest advantage of writing about such achievements in the newsletter is that it keeps everyone in the loop. Be it your staff or the rest of your audience. For smaller companies, this may not pose much of a challenge, but for large companies, it works wonders. Employees who feel a sense of inclusion at work are more likely to go above and beyond.
Surveys are another way to give your subscribers a chance to engage with your brand and also provide valuable feedback for your newsletter. Ask them how you’re doing, how they are enjoying the newsletter, and if there’s any content they’d like to see from you. These are great ways to gauge how valuable your newsletter is to your audience and even pinpoint new topic areas to cover.
4. Top 10 lists
Top 10 lists are valuable because they’re fun to read (“ooh, which one’s the best?”) and because they’re easy to reference later. Trust us, no one can resist a good listicle. You can make a list of the top ten best places for lunch in the area or the top ten best desk setups—the list can be of anything, so get creative.
5. Event recaps
Putting together an event recap is an awesome way to increase your reach. If you publish an event recap fast enough (so that you’re first, or one of the few) you can get some extra attention from the influencers at the event. However, a full event recap takes time and effort to pump out. So, if it is not feasible, you can always share the pictures!
6. A day in the life of staff/team
In large, or even small organizations, employees might not know exactly what certain individuals or teams do or how they contribute to the business. A ‘day in the life’ interview with a team or an individual is a great way to put employees and their work in the spotlight. Give individuals and teams an opportunity to shine!
7. Industry news
Did something big happen in your industry?
Go ahead and share it in the newsletter!
8. How-To Posts
Step-by-step, in-depth guides are incredibly valuable resources—and a great thing to send in your newsletter. Create content that’s relevant to your audience that helps them accomplish something with step-by-step instructions.
For example, a furniture store can offer an article about how to remove pet stains from furniture.
You can also share something exciting that will help coworkers in your organization do their work better like common productivity tips, info on staying healthy, guides on performing specific responsibilities, etc.
As long as it’s valuable to your audience, this information will get read.
9. Highlighting Staff Accomplishments
A success story gives the readers an inside look at a positive, real-life experience with your company. Whereas, a staff spotlight lets your audience live a day – or email – in the life of one of your trusted workers. They get a more intimate peek behind the scenes of your business.
Mention any recent personal milestones or accomplishments, like birthdays, retirements, marriages, and pregnancies. You can also create profiles for newly hired employees which can introduce them to the rest of the team.
Seeing content like this encourages employees to share with you, and make them feel that their personal life is just as important as the work they do.
Tip: If you take the staff spotlight route, don’t forget to include a few visuals. A headshot, plus a few personal pictures of the staff at home with family and friends, shows your company is professional but also relatable to readers.
Sometimes, the smartest strategy for helping your target audience feel more comfortable and informed about your business is by being straightforward and honest about company goals and intentions.
You probably get a lot of the same questions over and over. Or your support team does. Or customer service. Or sales.
Point being, it’s not that hard to get a list of frequently asked questions. You can look in your email inbox, talk to other teams, or take a look at live chat logs. Then answer those questions in a newsletter.
Improve transparency with your readers by sending out a round of frequently asked questions and their corresponding answers!
11. Reminders, alerts, and announcements
Do you have a new product or service? Don’t forget to tell your subscribers!
People who have signed up to hear from you (or even better, bought from you before) are the most likely to buy from you again.
Through the newsletter, you can also inform your staff about work events, public holidays, new office rules, or even just birthday reminders.
By keeping employees in the loop on what’s happening and how their work-life is impacted, you will make them feel valued and appreciated, resulting in higher staff engagement.
12. Job posting
It’s important to let employees know about any internal job postings. Even if they’re not applying for these positions, it’s a good newsletter idea as employees will want to know how your company is growing. It will also make the recruitment process much easier.
You can also help employees advance their careers by letting them know of any workshops, webinars, events your company is willing to pay for that they can attend.
A newsletter is a perfect way to inform employees about all the new development opportunities. Maybe even create a section of the newsletter dedicated to listing such opportunities? Your newsletter possibilities are endless!
13. Customer stories and reviews
It’s not enough to offer your readers an inside look into the products or services you’re offering. They want to know the inside scoop to your accomplishments. Your newsletter offers an optimal opportunity to highlight your customers who felt overwhelmingly pleased and satisfied with your services.
Customer stories are some of the most convincing pieces of content you can produce!
Design a stunning company newsletter in these 6 simple steps:
Elink makes it easy for you to create the perfect newsletter with its customizable newsletter builder. With elink.io, you can have a newsletter ready to go out to your audience in minutes.
Step 1: Choose a company newsletter template
Not everyone is a designer, but that doesn’t mean you can’t create something beautiful. Pick one of our professional newsletter templates, created by our team of designers. All you need to do is customize your newsletter with your information, then send it off! Want to create it from scratch? You can do that too.
Check out elink’s company newsletter templates now!
Step 2: Add links to the newsletter
Gather up all of your important information links and add them to the newsletter template. Elink will automatically generate an image, a title and a short descriptive text from each link. You can change them later as well!
Step 3: Add a header
We know that a compelling header design can be the difference-maker if a reader stays or goes. That’s why we have given you the option to add your personalized header image. Yes! You read that right. You can give your company newsletter a personalized header image, a catchy title, and a short description.
Step 4: Choose over 30+ layouts
Not a designer? That’s exactly what Elink is made for. Jump right in without worrying about messing up the design. Choose your favorite among our 30+ layouts (1 column, 2 columns, or multi-columns).
Step 5: Design and customize
Update text, change colors to match your brand or your content, add design elements, use visuals that fit your theme. You can change the colors, font style, font size- all in just a few clicks!
Voila! Your beautiful company newsletter is ready!
Step 6: Share Your Newsletter
Once you have finished your newsletter, it’s time to send it out to your readers. Our newsletter creator tool makes it easy for you to get the word out. Decide whether you want to generate a shareable link to send online or attach in an email.
After you have published the stunning newsletter that you have created, go to your dashboard and select the ‘newsletter’ button. From there you can integrate Elink with your Gmail account and shoot over your email newsletter as a draft to your Gmail.
If you use other email marketing tools like Mailchimp, Get Response, Active Campaign, or anything else, you can choose the “copy the HTML code” option and paste the HTML in your marketing tool’s compose area.
You have the flexibility to share your newsletter in the best way for your recipients!
To convert people from apathetic newsletter deleters to engaged consumers, you need to provide them with what they want, when they want it, how they want it.
And what they want, is great content.
Done effectively, a company newsletter can bring great engagement and be a terrific way to open the lines of communication.
Just remember: Creating a newsletter isn’t as easy as distributing random content – you have to create something that your audience will look forward to reading, bringing them joy and excitement the second your email hits their inbox. The best company newsletters are informative, interactive, and engaging.
Now that you have some inspiration, it’s time to create your own newsletter!
All the best!