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Business Newsletter: Definition, Types, Steps to Create & Examples!

Did you know that the first email was sent nearly 50 years ago in 1971?! Crazy, right? Email was so revolutionary that it’s still our primary mode of communication, especially in the business world. 

Emails have come a long way- from Hotmail attracting the early adopters to Gmail surmounting the market, now about half of the world’s population uses email! By the start of 2019, there were an estimated 3.8 billion email accounts around the world, a 100 million increase from 2018!

Marketing team discussing business letter

In the age of social media, email still holds its worth as about 25% of people aged 18-24 check their emails first thing in the morning! There’s no surprise then, that businesses are still actively using email newsletters as a prominent marketing channel. 

In fact, emails are used by 88% of B2B companies to engage prospects and convert leads into sales!

Do you know what is the best part of it all? Email newsletters are only sent to people who give their consent and sign up for it. There’s no algorithm here or sponsored ads trying to push content down a user’s throat. Email newsletters are the opposite of spam and are only sent to people interested in the company or their products and services. 

In this blog post, we are going to learn a ton about the business newsletter, why sending one is important, and how to create an email newsletter for your business in minutes! Interested? Read on…

What is Business Newsletter? (Definition)

A business newsletter is an email newsletter sent for internal or external use. In case you are wondering, a newsletter is a regular email that companies (or individuals) send to their subscribers. A newsletter usually comprises of engaging content, announcements, and promotions regarding a product or service. 

Such emails can be sent daily, weekly, or monthly. The goal of a business newsletter is to keep your readers informed about the latest happenings in your company, provide them with engaging content they might find interesting, and stay on customers’ mind. 

Types of Business Newsletters

Newsletters are broadly categorized into two categories: internal and external. 

Types of business newsletter

External Business Newsletter

External newsletters are sent to customers or website visitors to keep them hooked on your products and services. Customers like receiving newsletters from brands as a staggering 70% of email readers open emails from a brand or company in search of a deal, discount, or coupon. Apart from coupons, businesses often share their latest content, upcoming products, updates, reading lists, and more with their customers and keep them engaged and entertained. 

Internal Business Newsletter

Communication is crucial when running a business. Having clear communication with your team on a regular basis builds trust, creates a sense of community, and helps everyone to be on the same page, eliminating confusion. In fact, 92% of internal communication practitioners believe that internal communication drives financial performance and business productivity.

This is why many companies send internal newsletters sharing updates about the company, new announcements, latest articles or press mentions, news about milestones and achievements, policies, trends, and much more. 

Read more: Ecommerce & Product Newsletter: Ideas, Templates & How to Create!

Why Send Business Newsletters? 

Newsletters serve many different purposes and can be very beneficial to your companies growth. Here are a few reasons why businesses should send newsletters regularly: 

1. Easy Personalisation 

Since you have a lot of customer information (name, contact info, etc) that they give up when signing up for your email, you can use that info to your advantage and add a personal touch to every email you send. Businesses often segment subscribers based on their previous engagement or their position in the marketing funnel and send a customized newsletter to increase engagement. 

2. No Algorithms

Social media is usually controlled by algorithms that determine what content to show to a particular person based on their past behavior and usage data. There’s absolutely no guarantee that when you post something on Twitter or Facebook, your fans will see it.

Marketer brainstorming for business newsletter

Imagine spending a ton of time and effort crafting that perfect post, only to be seen by a handful of people. Luckily, email doesn’t have this problem. If your fans are subscribed to your email list, they will receive a notification whenever you will send them an email. 

3. ROI Positive

Email is probably one of the most cost-effective marketing strategies out there. In fact, data suggests that email generates $38 for every $1 spent, which is an astounding 3,800% ROI (return on investment). 

Furthermore, the average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4%. 

While this may not sound like a lot, in comparison to other marketing avenues, it’s huge. For example, Google’s search network has an average click-through rate of 1.91% and 0.35% on its display network while the average CTR for a Facebook ad is a mere 0.9%. 

4. Less Noisy

Newsletters provide a much more intimate space for companies to communicate with their customers, away from all the noise of social media. Newsletters get rid of all the likes, chit-chat, hashtags, notifications, and only provides the content that the customer signed up for. 

Customers are usually very protective of their emails and only share them with brands they trust. This is why companies make sure to not spam their loyal subscribers with unwanted content and shower them with exclusive coupons, deals, exclusive info, new product sneak-peak, and more. Newsletters act as an exclusive club. 

5. Customers love it!

Data suggests that over 50% of US consumers say they like receiving promotional emails from their favorite brands once a week. In fact, over 80% say they wouldn’t mind receiving such emails once a month either!

Newsletters are not only great for brands, but they are also loved by consumers, which is why email is still one of the most prominent marketing and communications channels around. 

How to Create Business Newsletters the Right Way?

Now that you know what business newsletters are and why it’s important for your brand to have one, it’s time to dive into the nitty-gritty of creating an email newsletter from scratch. 

Even though the process of creating an email newsletter from scratch a lot of time and effort writing the content and perfecting the design, there are software tools out there that are going to make this process as easy as clicking a few buttons! 

Elink.io: Tool for creating business newsletter

Our go-to newsletter creator of choice is elink.io, the fastest and easiest way to create and send newsletters. 

A newsletter creator and a content curation tool, elink helps anyone send out visually pleasing and responsive newsletters in a matter of minutes!

Choose a newsletter template and simply add links to the content (articles, videos, music, etc.) you want to share as a newsletter, and let elink do the rest! 

elink will convert those URLs into visual blocks with a picture, title, and a brief description. You can further add a header/footer, intro text, your company logo, and hit submit. It’s that simple!

The best part is the huge list of ready-made newsletter templates that you can use to create a stunning newsletter in minutes! At any point, you can switch between elink’ 30+ diverse and elegant layouts anytime and preview and test each one to see which one suits your design needs. All the templates are responsive and look flawless on all devices.

Anyone can create an awesome newsletter in 6 simple steps: 

STEP 1: Choose a newsletter template

Preview of template for business newsletter

You can either choose to create your newsletter from scratch or can use one of our excellent pre-built templates. Either way, it’s remarkably simple to create a newsletter in minutes! Each template is responsive, meaning your newsletter will look as intended on all smartphones and laptops. Moreover, you are not stuck with a single layout. If you changed your mind, you can come back at any time and change your newsletter template, even after it has already been published. 

STEP 2: Add your links 

Preview of adding links

Next up, copy and paste links to the blog posts, articles, podcasts, videos, or other sources you want to share with your readers and elink will automatically generate an image, a title, and a quick descriptive text regarding each link. You can change those titles and descriptions to make them SEO friendly and short enough to get the reader’s attention. You can also edit the link image by uploading a new one.

PRO TIP: Use elink.io’s Chrome Extension to quickly add links to your newsletter. It’s a clever way to save links across the web and start creating your newsletter as you go through your regular online life!

STEP 3: Add a header

Preview of header for business newsletter

Give your newsletter a header image, a great title, and a quick description. You can further add your company’s logo and tagline to make it more personalized.

Step 4: Choose from over 30+layouts

Preview of layouts

Choose from over 30+ elegant layouts to suit your design needs and add your touch to it.

Step 5: Design and Customize

Preview of customize and design

Further customize your newsletter by changing the theme color, text color, background color, heading font style, body font style, call to action buttons, social/OG image, and more. 

STEP 6: Publish & Export!

Preview of publishing business newsletter

Once you are happy with your creation, it’s time to hit publish. After publishing, go to your dashboard and select the newsletter button. From there you can integrate elink with your Gmail account and shoot over your email newsletter as a draft to your Gmail.

If you use any email marketing software other than Gmail like Active Campaign, Mailchimp, Mailer Lite, Mixmax, Get Response, or basically anything else, you can choose the “copy the HTML code” option and paste the HTML into your email tool’s compose area.

Over to you! 

Newsletters are an amazing way to reach out to your customers and provide value. However, an average person receives a whopping 121 emails per day! With so many businesses competing for attention it’s important to stand. With elink’s awesome platform, you can now create stunning newsletters in half the time, helping you be consistent with your publishing schedule without compromising on quality. 

So what are you waiting for? Start designing newsletters today and let us know about your adventure by tweeting us @elink_io. Good luck!

Further reads:

Classroom Newsletter: What, Why, and How to Create it?

7 Ways to Increase Newsletter Engagement Rate

Company Newsletters: Ideas, Tips & Tricks

School Newsletter: What, Why & How to Create it?

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