“Email Marketing is all about building relationships.”
Let’s suppose that you want to begin an email marketing campaign.
You took the time and effort to create a coveted email list and then crafted the most wonderful email. You hit send and you realize that most of your emails weren’t even seen by your prospects.
We know just the thought of it is scary!
It’s a lose-lose situation for both you and your prospect who willingly handed you their email addresses to get your brand-related content.
But this doesn’t mean you need to stop your campaign. After all, email marketing is one of the best forms of marketing…
- Email marketing boasts a 4200% ROI ($42 for every $1 spent).
- Marketing and advertising emails influence the buying decision of 50.7% of customers.
- 40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy.
So the simple solution to your problem is to reduce your email bounce rates! Your email bounce rate refers to the percentage of emails that “bounce” back to you (a.k.a. they don’t reach your the person you sent it o).
Email bounce rates are an inevitable part of your email marketing campaign. You need to use tactics to reduce your email bounce rates. And in this blog, we’re going to talk about them. Let’s go!
11 Top-Notch Tips To Reduce Your Email Bounce Rates
1. Double Opt-In
Double Opt-ins are a great way to know that people aren’t putting in wrong email addresses or using inactive accounts.
Simply, a double opt-in sends a confirmation email to the recipient, and only adds them to your emailing list once they’ve clicked on the confirmation button.
This also helps to ensure that the email address is correct and that the recipient is actually receiving your emails. Overall, this will help you reduce your bounce rates!
2. Keep Your Emailing List Clean
Having a massive emailing list doesn’t mean that your email marketing campaigns will be successful. Almost 30% of your list can change in one year.
If you send your emails to such accounts, your email bounce rates will definitely skyrocket!
You need to ensure that you remove inactive emails from your list. Also, you can carry out a retargeting campaign to identify accounts that aren’t interested in your product anymore.
3. Don’t Let your Email Look Like Spam
Having a clean list doesn’t mean you won’t have a high bounce rate. You might end up in your recipient’s junk folder!
Studies reveal more than 53% of global emails sent are spam. And email providers are making sure that any sketchy messaging ends up in the junk or spam folder, hidden from the main inbox.
This way your emails never see the light of the day! So, avoid words that are most likely to be associated with spam such as “free”, “earn money”, “risk-free” or any other exaggerated claims. Also, include your contact information to add more credibility.
4. Write Outstanding Emails
It’s simple – if your email is enticing enough and in sync with the audience’s needs, your mails will not go unnoticed.
On the other hand outdated, boring emails with little to no readability will often be overlooked or sent directly to junk. That is why write a compelling subject line, add visuals and make sure your email is interesting enough to hook your recipient.
5. Ask Subscribers
It’s very unlikely that your recipients have the same email address as they did a few years ago. So make sure your list is fully active by asking your subscribers about any changes in their addresses,.
You can send them updates forms. This way your lists will stay healthy and customers will engage with your brand too. Goodbye to bad email bounce rates!
6. Authenticate Your Domains
A recent study revealed that less than 40% of brands use three major methods of email authentication: SPF, DKIM, DMARC.
Authenticating your domain is important for many reasons. Firstly, domain authentication will have a positive effect on your deliverability rates. Secondly, it immensely prevents the security alerts sent to your subscribers.
All in all, it will have a beneficial impact on your email bounce rates.
7. Remove Hard Bounced Email Addresses
Remember that once you send your first batch of emails to an emailing list, you’ll come across many email addresses to whom your mails won’t be delivered. These are hard-bounced email addresses.
The wise step here would be to remove them from the emailing list the moment they appear as your emails will never reach them. Another way to keep your email bounce rates low!
8. Do Not Use a Purchased Email List
If you even have the thought of buying an email list, we suggest you get rid of it right away!
The emails on a purchased list haven’t actually permitted you to send them emails so it’s very likely they might mark your emails as spam. And if you receive too many spam complaints, that domain might block you completely.
It’ll just be an overall waste of time and money and your email bounce rates will be affected terribly. It’s just not worth it!
9. Use A/B Testing
It’s possible that some of your emails perform better than others. Some key elements like subject lines, email copy, CTAs might entice recipients more effectively and you need to find them out. How? Using A/B Testing.
In this method, you send two separate emails to two groups of subscribers and see which one performs best. It enables you to understand what’s working and what encourages recipient engagement.
Here are some elements you need to pay attention to while performing A/B testing: the length of subject lines, word order, email content, visual content, etc.
10. Be Consistent
We’ve all experienced receiving emails from people or brands we didn’t even remember we signed up for. This happens when you go silent for a while and make a comeback, but people stop caring by then.
That is why be consistent and regularly show up in people’s inboxes to make them know that you are very much active. They’ll start to anticipate your emails and even engage with your emails, which makes it easier to clean your list when you need to.
Thus, to eliminate chances of being sent to junk because recipients don’t remember you and to avoid a bad email bounce rate, make sure that your email campaign is regular.
11. Segment Your Lists
Last but not least is to segment your emailing lists. Segmenting means that your recipients get only what they truly want to see and thus your chances of going straight to junk reduce.
A super effective way to segment is by ‘engagement’. The more engagement a recipient shows, the more emails they should receive than the less-active subscribers.
Your email campaigns will definitely perform better when you send them to subscribers who have already shown an inclination towards your brand’s emails.
Understanding your bounce rate will help you address the concerns around the deliverability of your emails. Hard bounce rates need to be corrected before they affect the entirety of your campaign!
If your bounce rate is more than 2%, use the tips we’ve mentioned above! Trust us they’re a sure-fire way to reduce high email bounce rates.
So do not wait any longer – take the list and get started with it. Got any queries about email bounce rates? Do tweet us @elink_io and we’d love to help you out.