Digital marketing is the gift that keeps on giving—and growing! Every year, more brands dive headfirst into building their online presence. But here’s the kicker: what if I told you…
Virtual Influencers vs. Human Influencers: A Comparison of Impact and Genuine Engagement
Who would’ve imagined following AI models on social media? No one, right? But, it’s happening! In 2024, AI influencers are not just animated characters; they’ve become digital stars, setting trends,…
10 SaaS Marketing Trends to Watch in 2024!
Are you gearing up to introduce your amazing software as a service (SaaS) product to the world? That’s exciting! But in today’s crowded market, simply having a fantastic product won’t…
10 Key Pillars for Effective TikTok Content Marketing in 2024
Are you wondering if your business should dive into TikTok content marketing? We’re here to show you why you absolutely should. TikTok is the fastest-growing social media platform, reaching 1…
11 Social Media Platforms for Marketers in 2024!
If you’ve been even remotely active on TikTok, chances are you’ve encountered a certain “unhinged” green owl. Yes, you guessed it right – we’re talking about Duo, the quirky mascot…
SEO vs SEM: How to Attract Organic Traffic?
Having a website is just the beginning of reaching potential customers. With Google processing thousands of searches every second, it’s essential to ensure your website appears at the top of…
The Role of Hashtags in Social Media Marketing!
Every day, millions of posts are shared on platforms like Instagram and X (formerly known as Twitter). Standing out with your marketing efforts is a big challenge in this massive…
How Does Social Media Impact on Consumer Behaviour?
With over 4.8 billion users worldwide, social media has transitioned from an optional marketing tool to a vital channel for brands to engage with their target audience. Understanding its impact…
How to Use LinkedIn Groups to Grow Your Business?
LinkedIn Groups are the virtual spaces where business growth meets professional networking. Imagine LinkedIn as a huge professional networking platform with over 380 million professionals globally. In 2004, when LinkedIn…
Understanding LinkedIn Algorithm | A Simple Guide By Elink
LinkedIn, the professional hub we’ve all come to rely on, has a unique algorithm that sets it apart from other social media platforms. Unlike the casual vibe of different platforms,…
SaaS Email Marketing: How to Boost Engagement and Conversions?
If you’ve ever wondered if email still rocks in the social media era, well, it totally does! Social media, videos, and all those cool new things are trendy, but guess…
What are Interactive Emails & Why You Should Send Them?
Ever felt like you’re stuck in a one-sided conversation? Emails can be a lot like that, just talking about themselves without giving you a chance to speak. It’s like being…