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Instagram Advertising & How to Get It Started? (Types)

If you have some money to spend on ads, you should do it on Instagram. Why? Because almost everyone on Instagram – like 96.6% of them – sees the ads. That’s nearly 2 billion possible customers!

Instagram is a massive social network where people share pictures. With over a billion people using it monthly, it’s a goldmine for marketers who want to reach their target audience.

If the people you want to reach are on Instagram, ads can catch their eye, interest them in your offering, and boost your money.

If you’re unsure about Instagram ads, this guide is perfect. It’ll help you get started.

Let’s get started!

What is Instagram Advertising?

Instagram Advertising is when businesses use the Instagram social media platform to promote their products or services to a larger audience. Like people share their photos and videos on Instagram, companies also use it to showcase what they offer. It’s a way for businesses to get the word out about their products and connect with potential customers.

But why do businesses choose Instagram for advertising?

Well, think about it this way: Imagine you have a brand-new line of sneakers or a delicious new type of ice cream. You want as many people as possible to know about it. Instagram Advertising helps businesses reach many people who use the app.

Why You Should Advertise on Instagram?

Advertising on Instagram can be a game-changer for your business. Instead of relying on regular social media posts, Instagram Ads can help you reach many more people.

Think of Instagram as a big party with over two billion guests. That’s how many people use Instagram every month! And every second, more than a thousand new posts appear. This means your ads have a better chance of being seen by many people.

What’s cool is that you can choose exactly who sees your ads. If you’re selling makeup, your ads can pop up for people who love makeup. If you’re into trading or Forex, your ads can target those interested in finance. It’s like talking to the right people at the party.

Making ads on Instagram is super easy, even if you’re not a design expert. You can use photos or videos to show off your stuff. Plus, you can tweak your ads to make them look awesome. You have options like Photo Ads, Carousel Ads (that show a few pictures), and Stories Ads.

The best part? Instagram Ads are cost-effective. You don’t need a huge budget. You can start with just $1 a day. And guess what? It’s not just about likes – Instagram Ads can get people to your website, shop, or wherever you want them to go.

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After running your ads, you can see how well they did. Instagram tells you how many people saw your ad and clicked on it. This helps you know if your ads are working or need some changes.

Instagram is like a big, exciting party that keeps getting bigger. New people join all the time. This means your business can keep growing, too. So, using Instagram Ads is like having your business stand out at the coolest party in town!

Related: Advertising Strategies: The Definition, Types, and Examples!

Types of Instagram Ads

Instagram is an excellent platform for advertising your business, and you can use several types of ads to reach your audience effectively. Let’s take a look at these different types:

1. Video Ads

Video ads on Instagram can be up to 60 seconds long. You can show off your products or services in action, tell your brand story, or highlight unique features. The videos can be in square or landscape format, giving you more flexibility to showcase your business compared to the old 15-second limit.

2. Photo Ads

Photo ads are simple yet impactful. They feature a single image, either in square or landscape format. This is a great way to go if you have a striking image that captures your brand essence.

3. Carousel Ads

Carousel ads let you display 2 to 10 videos or images users can swipe through. This is perfect for showcasing a collection of products or telling a story in parts.

4. Stories Ads

Instagram Stories are a popular feature, and you can use them for ads, too. These are full-screen images or video ads that appear between users’ Stories. The immersive format often leads to higher engagement. You can use all the creative features of Stories, like filters, text, GIFs, and stickers, to make your ads look organic and seamless.

5. Collection Ads

Collection ads are like video ads but with a twist. They appear as videos on users’ feeds but comprise a series of still images that play like a slideshow. You can even add audio and text to these ads. They’re great for showcasing products directly from your catalog.

6. Explore Ads

Explore ads appear in the Explore tab, where users discover new content. These ads appear after someone clicks on a photo or video from Explore. They can be images or videos; the advantage is that you can reuse your existing ad assets.

Related: Social Media Advertising 101: The Ultimate Guide!

7. Reels Ads

With the introduction of Reels, Instagram now supports ads in this format, too. Reels ads are short vertical videos, up to 60 seconds, shown between Reels. They can loop infinitely, and users can interact with them just like organic Reels.

8. Shopping Ads

With many users shopping on Instagram every week, Shopping ads have become vital. These ads allow users to view and purchase products within the app without leaving. They take users to a product description page within the app, where they can make a purchase.

In conclusion, Instagram offers various ad types to suit business goals and creative styles. Whether you want to tell a story, showcase products, or engage with users, there’s an Instagram ad format that can help you achieve your objectives. Choose the one that aligns with your brand and connect with your audience meaningfully.

How Much Does Instagram Advertising Cost?

You’re in the right place if you’re curious how much it costs to put up an ad on Instagram. Figuring out the price tag is a key part of learning how to create ads on this platform. So, let’s dive into the details.

Instagram ads don’t have a fixed price. Instead, their cost can change based on different ways of charging, and there are three options to pick from:

  1. CPC (Cost Per Click): You’re paying for each click your ad gets. Clicks can include someone tapping on your ad to see more details or liking it.
  2. CPM (Cost Per Impression): With this model, you pay for every thousand times your ad appears on people’s screens, regardless of whether they interact.
  3. CPE (Cost Per Engagement): This charges you for every interaction your ad gets, like someone clicking on it, liking it, or leaving a comment.

So, how much will all of this set you back? Well, the final price depends on a few things: how much money you’re ready to spend, how long you want your ad to run, and what your goals are for the ad. You have the power to set a budget, either for each day or for the whole time your ad is live. It’s entirely up to you how much you want to invest.

While there’s no one-size-fits-all answer to the question of how much to spend, Meta, the company behind Instagram, suggests starting with at least $5.00 per day. This can give you a decent starting point to see how things go.

Many businesses are curious about the cost of Instagram ads before they take the plunge. Let’s break down these numbers and see what they mean for you.

  • Instagram Cost Per Click (CPC): If we look at all the clicks an ad gets, which includes not only link clicks but also likes, comments, and shares, the cost per click usually falls between $0.40 and $0.70. If your ad has a link leading somewhere else, the cost per click ranges from $0.50 to $0.95.
  • Instagram Cost Per Engagement (CPE): The price for each engagement, like clicks, likes, or comments, is usually around $0.01 to $0.05.
  • Instagram Cost Per Thousand Impressions (CPM): If you’re going for the CPM model, the cost for every one thousand times your ad is shown to people can be somewhere between $2.50 and $3.50. This price range is common for campaigns that perform well and their corresponding sets of ads.

So, there you have it. The cost of Instagram advertising isn’t set in stone and depends on various factors. But with some planning and a budget in mind, you can take your business to the Instagram audience without breaking the bank.

Final Thoughts

Undoubtedly, Instagram stands as a top social platform. With its continuous growth, Meta (the company behind Instagram) seeks to aid marketers in getting more from their efforts while spending less.

Businesses are flocking to Instagram, a clear sign that the potential for ads on this platform is soaring. Setting up ad campaigns correctly is crucial to maximize your investment. And don’t stop there – keep optimizing even after your ads are out there for the world to see.

So, if you want to get more people to know about your selling, Instagram is an excellent way to start.

Good Luck!

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20 Cool Instagram Features You Must Know in 2023!

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