Blake Mycoskie, while travelling in Argentina in 2006, witnessed the struggles of children in Argentina who lacked proper footwear. Two years later, he founded TOMS Shoes. A brand with a…
How to Conduct a Social Media Audit Like an Expert?
Social media is the digital playground with over 4.89 billion total social media users worldwide. Here brands dance with their audience and likes and shares are the currency of connection!…
Social Media Optimization: What Is It & How It Works?
Social media optimization is where pixels meet possibilities, and hashtags have the power to spark a digital revolution! In this digital age, social media optimization is the elixir that transforms…
15 Social Media Campaign Ideas to Grab Your Customers Attention!
Are you ready to take your social media game to the next level? We’ve got you covered with 15 Fun and Creative Ideas For Your Next Social Media Campaign! Let’s…
Social Media Algorithms: What Are They & How Do They Work?
Ever wondered how social media decides what appears on your screen? It’s not magic, it’s algorithms! These sneaky digital helpers analyze your online habits, likes, and shares to tailor your…
A Complete Guide For Brand Asset Management (BAM)!
Have you ever wondered how big companies keep their brand looking the same everywhere? You might recognize their logo or colors no matter where you see them. Well, that’s all…
How to Build a Strong Brand Visual Identity? (Key Elements)
Imagine your favourite brand—what instantly springs to mind? Is it their iconic logo, a memorable slogan, or the captivating visuals on their social media? In today’s visually-driven world, a brand’s…
Instagram Analytics: Learn About The Important Metrics to Track!
Are you making the most of your Instagram presence? If not, you’ve come to the right place. With over 500 million people using Instagram daily, it’s essential to have a…
Advertising Strategies: The Definition, Types, and Examples!
Hey there, ad admirers and marketing mavens! Did you know that the oldest ad ever found dates back to 3000 BC in Egypt? Yup! It was written on a Papyrus…
15 Social Media Podcasts Every Marketer Will Love!
Are you a marketer seeking to elevate your social media game? Look no further! We’ve compiled a list of 15 must-listen social media podcasts that will transform your marketing strategies….
Social Media Advertising 101: The Ultimate Guide!
Hey, welcome to the vibrant world of social media advertising, where creativity meets persuasion, and brands take centre stage. In this digital era, where billions of people gather on social…
Virtual Influencers: Are AI Influencers The Future of Social Media?
Social media has become a playground where humans interact with virtual influencers, blurring the line between reality and fantasy. Welcome to the era of virtual influencers, where artificial intelligence meets…