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9 ActiveCampaign Alternatives & Competitors in 2024!

Hey, you! Are you looking for ActiveCampaign alternatives and competitors? Then you have come to the right place for it!

As an email marketer, you may have come across various email marketing platforms, and ActiveCampaign might have been one among them.

With all the amazing reviews that you have read about ActiveCampaign and its automation functionalities, you probably even decided to give it a shot. However, you may have come to the realization that this mainstream email marketing platform may not be your cup of tea.

If this sounded like your story, then you’re not alone in it. Many people do not find ActiveCampaign a good option for their business.

Because we know that, we did you the favor of compiling some of the best ActiveCampaign alternatives (with similar features and better pricing) so that you can choose the one that fits the needs of your company.

But before we dive into that, let’s try to understand why you need to look for an ActiveCampaign alternative.

Why Look for an ActiveCampaign Alternative?

ActiveCampaign might be one of the most popular tools in the market, but it comes with its own set of downsides that may make it an unfavorable choice for your business needs. What are its downsides? Take a look:

1. Overwhelming User-Interface and Dashboard

ActiveCampaign comes with a bunch of advanced features that beginners tend to find too difficult and exhausting to use. And since it doesn’t have a very intuitive user interface, it can take some time for you to get used to the platform.

Moreover, it doesn’t have any pre-built features or shortcuts. So, if you’re not someone experienced in email marketing and automation, ActiveCampaign can cause quite the hassle for you.

2. On the Expensive Side

The biggest turn-off for ActiveCampaign is the fact that it does not offer a free plan like its competitors. And to make matters even worse, it is more on the expensive side compared to its other alternatives that provide similar functionalities at a much lower price.

3. Doesn’t Have an Advanced CRM

The CRM offered by ActiveCampaign is not as advanced and robust as its other standalone competitors. So if you’re looking for a highly advanced CRM functionality, then this email marketing automation platform is not the best choice for you.

For these reasons, ActiveCampaign may not come across as the best solution in the market. Fortunately, it’s not your only option!

If you are looking for an email marketing automation tool that is more beginner-friendly, doesn’t have complex capabilities, and most importantly, with better pricing, then check out this list of some of the most amazing ActiveCampaign competitors and alternatives that we have compiled for you!

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List of 9 ActiveCampaign Alternatives & Competitors

1. Mailchimp

Let’s start off the list with Mailchimp, one of the world’s largest and most popular marketing automation platforms. It offers simple automation features and a variety of integrations to streamline your marketing efforts and comes with highly user-friendly tools for creating effective email campaigns

This ActiveCampaign alternative has an extensive library of sales and marketing email templates and supports ample learning resources for getting started on the software. Its behavioral tagging features allow you to create tailored campaigns for your subscribers.

Not only does Mailchimp give you real-time analytics and reports to keep you updated on the progress of your campaign performance, it also lets you send targeted follow-up emails. Furthermore, it has a content studio for uploading various content and has a highly responsive mobile app.


  • Limited free plan
  • The Essentials plan costs $9.99/month
  • The Standard plan costs $14.99/month
  • The Premium plan costs $299/month

Read more: ActiveCampaign Newsletter: How to Create it in Less Time?

2. Constant Contact

Next, we have Constant Contact, a highly effective email marketing automation solution that is known for its event invitations management feature. It is a great ActiveCampaign alternative for small businesses with basic email marketing needs.

Constant Contact comes with standard features, such as smart automation, intelligent analytics, contact segmentation, and more. Through its RSVP tool, you can promote online events like webinars, conferences, meetings, and more. It lets you keep in touch with your customers and help you find what they like through A/B testing and autoresponders, and updates your content according to recent online activity.

Constant Contract also includes a drag-and-drop editor, provides over 300 pre-designed email templates, and offers phone support and live chat. Moreover, it supports over 500 built-in integrations to third-party platforms. I


  • The email pack starts at $20/month
  • The email plus pack costs $45/month

3. HubSpot

Another great alternative for ActiveCampaign is Hubspot, an email marketing automation software that automates your email workflows and your sales and marketing activities. It is suitable for enterprises of all scales and scopes.

Hubspot is extremely user-friendly, supports customer reporting, and provides free CRM, marketing tools, and functionalities. It lets you create custom reports with specific metrics and gives your insights into company activity, individual performances, page performance, event analyses, and more.

Some other features of Hubspot include prospect tracking, meeting scheduler, email-tracking, live chats, landing pages, ticketing, and more. Furthermore, it offers email templates and integrates with several third-party applications like Gmail, G Suite, Office 365, and Outlook.


  • Free version available
  • Starts at $35/month

4. Salesforce

Up next is Salesforce, a cloud-based email marketing tool with automation capabilities. It helps personalize email marketing, automate marketing processes, and track customer interactions and information – all in one place!

With this ActiveCampaign alternative, you can create a personalized journey for your clients, which is made possible with its powerful social media marketing tool. It even offers robust customer service that includes a call center service and self-service portals.

Salesforce integrates with AI and supports automation to improve the productivity of your business. It also ensures a proper flow of communication in addition to team collaboration.

Furthermore, its sales forecasting features allow you to predict sales and budget, get real-time insights into your sales, and track its accuracy so that you can create sales expectations and benchmarks, set realistic goals, prevent issues and make proper management decisions.


  • Essential at $25 per user per month
  • Professional at $75 per user per month
  • Enterprise at $150 per user per month

5. MailerLite

Next on the list of Active Campaign alternatives is MailerLite, a cloud-based email marketing platform that comes with email automation and subscriber management tools to help you create personalized marketing campaigns and implement smoother workflows.

MailerLite has a user-friendly interface that allows you to create newsletters, surveys, and emails while streamlining your marketing efforts. It offers both drag-and-drop and custom HTML editors and has a built-in landing page and web form builder.

Using its tools for A/B testing, click map generation, and campaign reporting, you can gain insights into your campaigns. It also provides monthly webinars, tutorials, and marketing guides; supports 5 different languages; and offers 24/7 live customer support.

Furthermore, MailerLite has an ever-growing list of integrations that includes WordPress, Zapier, Shopify, PayPal, Squarespace, and more!


  • Offers a free plan
  • The Premium plan starts at $10 per month

6. Omnisend

Here is Omnisend, an easy-to-use, all-in-one e-commerce marketing automation platform that comes with powerful features, such as segmentation, marketing automation, reporting, spam checking, link validation, bounce handling, content editing, and more.

Omnisend is a great ActiveCampaign alternative as it lets you reach out to your customers irrespective of which social platform or channel they are using. It allows you to segment your customers based on their purchasing behavior and create personalized campaigns and automated emails responses based on events, online activities, and lead scores.

With Omnisend, you can drive sales by winning back lost sales with pre-built workflows for transactional emails, cart abandonment, and more. It also allows you to easily set up discounts and shipping codes.

What’s more? Omnisend has ready-made email templates, supports a drag-and-drop email builder, provides 24/7 customer support, and offers over 80+ integrations.


  • Free plan available
  • Standard Plan starting at $16
  • Pro Plan starting at $59

7. Sendinblue

If you have a small with a limited budget and are looking for an ActiveCampaign alternative, then Sendinblue is an excellent option. It is a cloud-based all-in-one digital marketing solution that comes with email marketing, SMS marketing, CRM, marketing automation, A/B testing, and more.

Sendinblue has a straightforward interface with a drag-and-drop editor that makes it easy for beginners to start using it. It comes with functionalities such as shared inboxes and communication systems to facilitate team collaboration and optimize interaction with existing and potential clients.

You can make your marketing approach more data-driven by using Sendinblue’s reporting and analytics tools to gain in-depth insights into your customer and marketing campaign data. Furthermore, Sendinblue offers you a library of templates to choose from and supports a live chat tool and bot.


  • Free plan available
  • Lite Plan at $25/month
  • Essential Plan at $39/month
  • Premium Plan between $66/month and $173/month

8. GetResponse

The next ActiveCampaign alternative we have for you is GetResponse. It is an all-in-one e-commerce and online marketing solution with an excellent email deliverability rate that ensures your emails don’t end up in spam.

GenResponse offers email tracking tools that allow you to target your audience and track their engagement. It also comes with an auto funnel feature that has pre-built templates to create landing pages, forms, emails, and more.

A unique feature of GetResponse is that lets you create webinars, personalize the URL, encrypt them, and stream and record it. It even provides you access to the data and analytics of the webinars as well.

Moreover, GetResponse comes with an autoresponder functionality to send out time-based and action-based emails and messages to your subscribers


  • Basic starts at just $15 a month
  • The Plus plan starts at $49 a month

9. Mailjet

The last on our list of ActiveCampaign alternatives is Mailjet, a cloud-based all-in-one email marketing platform that focuses on creating, managing, and optimizing emails. It’s a great tool for email marketers and API developers.

Personalize your email templates, create action-oriented newsletters, and send out appealing and customizable emails with Mailjet’s drag-and-drop email editor. You can use its contact management to handle all your contacts with just a few clicks and obtain customer insights for each contact segment to create effective outreach plans.

With Mailjet’s real-time sending statistics, monitoring alerts, and bounce block tracking, it allows you to monitor your email’s performance and provides you a real-time preview of how your emails look in inboxes.

What’s more? Mailjet has a deliverability support team and dedicated IPs and supports multiple file formats.


  • Free plan available
  • Basic Plan at $9.25/month
  • Premium Plan plan $20.95/month
  • Enterprise Plan at a customized offer


Email marketing will always remain one of the most crucial modes for the generation of leads and its conversion to customers. And even though ActiveCampaign might be a popular email marketing automation platform, it may not be the best one for you.

That’s why, in this blog, we have compiled for you a list of some of the best ActiveCampaign alternatives out there! The options are plenty and there is something for everyone!

So now it boils down to what fits your business the best and we hope that we have helped you decide the right one! Good luck!

Further reads:

Top 10 Online Marketing Automation Tools for Marketers

9 Best Email Cleaners in 2022 (Paid & Free)

The 10 Best Email Marketing Automation Tools Out There

Cross-Promotion: Definition, Benefits, Tips & Ideas!

What are Transactional Emails & How to Create Them?

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