The marketing world is ever-changing- with new technology, trends, and tactics emerging every single day. Keeping up with the marketing land and making sure you put your business in the best position to succeed is no easy task. However, software tools make it much more manageable.
This is why we decided to uncover some of the best business marketing tools out there to help you with your marketing needs and stay on top of trends. Read on…
List of Must-Have Business Marketing Tools to Gain Customers:
According to Chiermartec, there are over 8000 marketing technology tools out there. With the internet filled with amazing tools to take your business to the next level, the challenge is to find the right tool for you. Don’t worry though, you don’t have to go through the entire stack of 8000+ tools to find the ones you need as we already did that for you! Here are our top picks for the best business marketing tools in 2020:
- Google Analytics
- Salesforce Marketing Cloud
Marketers are often creating a ton of documents in the form of case studies, ebooks, blogs/articles, sales decks, presentations, proposals, and more. Since a ton of their work revolves around documents, it’s imperative to have a competent document collaboration tool to help them out in their hard work.
Bit is a modern-day document collaboration tool that empowers marketing teams to collaborate on campaigns, reports, projects, proposals, client deliverables, and much more while in a common workplace. Bit documents are unlike any documents you have seen as you can add rich digital content like Google Spreadsheets, YouTube videos, Typeform, Slideshares, and more to your documents.
Some cool features of Bit.ai:
- Collaborate in real-time with peers
- Track engagement insights on the documents you share
- Store content assets (videos, images, etc) in the content library
Content marketing plays a huge role in the overall marketing strategy of any business. elink, an all-in-one content marketing, and curation tool is the only tool you need for creating awesome content. elink helps marketers and content creators share email newsletters, web pages, and social media content by just adding web links!
Users can also track content performance and engagement levels on the content they create. elink offers 30+ prebuilt, responsive layouts, so you never have to worry about design and can just focus on your content. This time-saving tool will change the way you create and share content.
Some cool features of elink.io:
- Turn any link into beautiful shareable content in minutes
- Track engagement insights on the content you share
- Bookmark manager, RSS feed reader, chrome extension, and more.
#3. Google Analytics
Google Analytics is widely used for tracking website traffic. A whopping 55.6% of all the websites (a traffic analysis tool market share of 85.8%) use Google Analytics to know if there marketing is doing its job correctly or not. Marketers spend an enormous amount of time inside Google to better understand their site and app users and evaluate the performance of their marketing. The Google Optimize platform, integrated with Google Analytics, helps you perform A/B testing on your website content and user experience, and make the most suitable decision based on data.
Some cool features of Google Analytics:
- See website analytics in one dashboard
- Generate amazing reports
- A/B test to make the best business decisions
Landing pages play a key role in acquiring new leads for your business and add them to your mailing list. Leadpages, an amazing business marketing tool allows you to quickly create beautiful websites, landing pages, pop-ups, alert bars, and more to connect with your audience. Simply choose any of their mobile-responsive templates, use their drag-and-drop editor to customize, and publish your landing pages in minutes!
You can also kickstart your social media marketing by launching Facebook and Instagram ads directly from Leadpage’s dashboard!
Some cool features of Leadpages:
- Stunning landing pages, alert bars, pop-ups and more
- A/B split testing, conversion reports, analytics
- Tons of pre-built templates
No business marketing effort is complete without having a social media presence. In order to create stunning graphics for social media without hiring a designer, you should try out Canva. With a ton of amazing templates for nearly every possible use-case, Canva allows you to create beautiful online ads, Facebook posts, Instagram stories, Pinterest pins, Google ads, banner ads, posters, certificates, business cards, and much, much more!
Some cool features of Canva:
- Free video training course to understand the platform
- Simple, beautiful user interface
- Lots of free templates, icons, images, animations, etc
Read more: Marketing Strategies to Take Your Business to the Next Level
Search engine optimization, or more known as SEO, is a vital business marketing strategy. By optimizing their content for search engines, businesses make sure that their content ranks on SERPs (search engine results pages) and get as much brand awareness as possible. Although the process of SEO requires a lot of effort, SEMRush makes it infinitely easy. A great web analytics tool, SEMRush provides SEO audit, checks backlinks, provides keyword research, generates site reports, and more. SEMRush also provides competitive intelligence using which you can easily get data on your competitor’s keywords, strategies, and side-by-side domain analysis.
Some cool features of SEMRush:
- Keyword research, on-page, and local SEO.
- Social media management and insights
- Competitor analysis to make better decisions
Next up is Crazyegg, a heatmapping tool for your website. Use Crazyegg to see where your website visitors click, what pages do they visit, how far they scroll, and where do they abandon your website. All of this data is critical to improving your website UX (user experience) and understand your audience better. The Confetti Tool helps you analyze clicks on your website segmented by referral sources. Use Crazyegg’s A/B testing to create multiple landing pages with varying color schemes, text, and image placements to see which page performs the best.
Some cool features of Crazyegg:
- Visual reports and individual session recordings.
- Edit website color, fonts, and more without coding
- A/B test different website variants
Marketers are always on the lookout for the next stock photo to use in our social media post, blog post, landing page, or Facebook ads. Piabay is a great resource for a variety of free stock photos. Apart from amazing stock photos in tons of different categories, Pixabay also has free illustrations, vectors, videos, as well as music for you to use in your marketing projects. If you don’t have a graphic designer on board and need free images, illustrations, and more, Pixabay is a great resource.
Some cool features of Pixabay:
- Stock photos for blog posts, social media and more
- Free illustrations for your graphic design needs
- Stock music for video backgrounds.
A leading customer communications platform, Intercom helps companies learn and personalize their interaction with customers. Intercom can be used to send highly targeted customer messages to improve the customer onboarding experience or help them out in case they have any questions regarding your company. With its latest “mobile carousels” feature, Intercom helps you show your customers around with amazing graphics that match the look and feel of your mobile app, all without touching a single line of code!
Some cool features of Intercom:
- Live chat, bots, and help center for better onboarding
- Mobile carousels to teach customers in an interactive way
- Integrates with 250+ apps and tools
Read more: Marketing Collateral: What, Why, Types, and Tools!
#10. Salesforce Marketing Cloud
Next up on our list of amazing business marketing tools is Salesforce Marketing Cloud. Offering a cloud-based, marketing automation solution, Salesforce marketing cloud is an all-in-one platform to take care of all your digital marketing campaigns. The tool comprises of a journey builder to map user workflow, email builder to create email campaigns, social studio to publish social media content, SMS and push notification management, advertising studio, and tools for your sales team as well! With so much going for it, Salesforce Marketing Cloud is a must-try business marketing tool and scales perfectly with businesses of all shapes and sizes.
Some cool features of Salesforce Marketing Cloud:
- Salesforce pardot integrations for B2B marketing automation
- Exclusive partnership with Google Analytics 360 to measure marketing effectiveness
- Manage B2B as well as B2B customers.
Since there are so many business marketing apps out there, making them work together in unison is no easy task. That is where Zapier comes in. The service lets you connect over 1000+ apps and automate your workflow easily. Following “if this, then that” model of automation, Zapeir allows you to set triggers for various apps and automate your marketing and business operations. Zapier integrates with a plethora of apps like Dropbox, Slack, Google Sheets, Facebook lead ads, Google Docs, and more. With its “do-it-yourself” workflow builder, anyone can create automated workflows without touching a single line of code.
Some cool features of Zapier:
- Integrates with over 2000 apps
- Automate your workflow and save time
- Free plan to test the service
Did you know that content shared by employees receives 8X more engagement than content shared by brand channels? This is why marketing methods like “employee advocacy” has been gaining traction from the past few years. If you are looking to raise brand awareness, improve trust, and increase revenue, try out Bambu, an employee advocacy platform by Sprout Social.
Converting employees into brand advocates, Bambu provides amazing tools for employees to help them share curated content with their audience on social media. This leads to a more organic, word-of-mouth like brand marketing. According to Bambu, on average, each employee has 846 social connections. This untapped market can be exploited for broader reach and boost brand awareness.
Some cool features of Bambu:
- See website analytics in one dashboard
- Generate amazing reports
- A/B test to make the best business decisions
Adroll takes care of all your e-commerce marketing efforts by providing tools for email marketing, ads, AI-driven product recommendations, cross-channel analytics, and more. With retargeting features, Adroll follows your prospects around the web and helps you close more deals than ever. Powerful optimization features help you improve your ads and content by showcasing which ad performs the best and what platforms are working best for your business. With cross-channel attribution, Adroll unifies all customer touchpoints influencing customer behavior to benefit your business.
Some cool features of Adroll:
- Automatically show customers the most relevant products to them using AI
- Integrates with leading eCommerce platforms and tools
- Over 37,000 customers worldwide.
Typeform is an easy to use, drag-and-drop form builder. Since marketing requires a lot of feedback in the form of surveys from customers, Typeform is the perfect tool to create conversational online forms and surveys. Apart from surveys, users can also create beautiful landing pages, questionnaires, and quizzes. With its modern design and flexibility, Typeform is easily our favorite form builder tool. Typeform integrates with a bunch of apps including Slack, Google Sheets, Mailchimp, Hubspot, and more.
Some cool features of Typeform:
- VideoAsk tool to create fun videos for customer engagement
- Easy to use and flexible form builder
- Build personalized user flows
The last tool on our list is Chorus. This business marketing tool wants to capture and analyze every customer interaction with a little help fro AI. Chorus uses artificial intelligence to store and analyze customer calls, emails, and meetings. Focus more on customer interaction and less on taking notes with Chorus. Get messaging insights, competitive intelligence, product feedback, and more to understand your customer better. This information can also be used for future employee training and knowledge transfer.
Some cool features of Chorus:
- Record and analyze customer calls
- Team benchmarking, coaching and training
- Competitive intelligence and ROI tracking
Over to you!
Without proper marketing, your customers can’t discover your product and buy from you. Without customers, you don’t have a company! This is why its imperative to make marketing a priority to generate brand awareness and grow revenue. The above-mentioned business marketing tools are going to help you do just that and more.
Did we miss out on your favorite business marketing tool? Do let us know by tweeting us @bit_docs. Cheers!
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