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Facebook Statistics Every Marketer Needs to Know About in 2020

Facebook probably needs no introduction; yet, it deserves one!

Since it’s launch by Mark Zuckerberg In 2004, Facebook has lead the world of social media- making it the most famous social network, by far and there’s no stopping the giant! It has more than 2 billion active users and people spend hours scrolling through their Facebook feeds.

Facebook isn’t just a social media platform, it’s a way of life!

But it’s constantly evolving based on various algorithm changes, shifting demographics, and new promotional techniques. Here are some interesting facts that will thrill your mind and can later be brought out to impress friends over a coffee!

Whereas for marketers, these statistics can help in developing strategies to ensure that you are targeting the audience in the most effective way.

Top Facebook Statistics That Will Blow Your Mind:

If you are a marketer in 2020 and are not using or just can’t see the immense opportunity that Facebook has laid down upon us, these Facebook statistics might help!

With that in mind, we have curated a list of all the latest facts & figures under different categories that will amaze you, interest you, and most importantly, help you refine your marketing strategy. Are you ready? Let’s go!

#1. Facebook has 2.45 billion monthly active users.

The latest figures show that more than 2.45 billion people log into the platform every month. That is an increase of 8%(2.32 billion) from last year.

If there’s one number that proves the importance of including Facebook into your marketing strategy, this is it. There is no other platform that offers this kind of reach.

#2. Facebook turns 16 this year.

No doubt that in these 16 years, Facebook has firmly established itself as the forum where we can communicate with friends, family, and businesses, get our news, learn about new products and more as you’ll see in the upcoming Facebook statistics below.

#3. Facebook is the world’s 3rd-most visited website.

Only sites that outrank Facebook are Google and YouTube. It’s also the top Google search query of 2019.

#4. Facebook estimates that at least 116 million accounts are fake.

Approximately 5% of Facebook’s worldwide monthly active users have fake accounts as recorded between April and September 2019, the website also states that it disabled more than 3.2 billion fake profiles.

#5. Facebook is present in 142 different languages.

The list of these languages covers English, Spanish, German and all of the world’s major languages—most of these languages are spoken by more than 50% of the world population.

#6. 74% of the total Internet users visit Facebook every day.

1.62 billion users visit Facebook daily and the overall active users continue to increase each year across the platform as a whole. Among active US Facebook users, 70% of people use the site every day.

#7. 83% of women and 75% of men use Facebook.

While looking at more detailed Facebook user demographics, it shows that women are a little more interested in the platform. Men aren’t far behind, but still, these figures point to some interesting facts that should be considered in any marketing strategy that targets Facebook.

#8. Seniors are the fastest-growing group of Facebook users.

As teen usage drops, a study predicts that Facebook will see a 7% growth in the users 65 and above this year. This demographic has the most room for additional growth.

#9. 7 in 10 U.S. adults use Facebook.

According to Pew Research, 71% of U.S. adults use Facebook for social networking. The only social network that has Facebook beat in this demographic is YouTube, with 74% and Less than four-in-ten U.S. adults use Instagram

#10. 74% of Facebook users log in daily on the platform.

Nearly three-quarters of users can’t spend a day without logging into Facebook. More than 51% of the users log in multiple times a day. Only 9% of the users log in less than once a week.

#11. Facebook stories have 300 million active users a day.

Even though Instagram Stories are a little more popular, Facebook Stories proves to be a place where Facebook users spend most of the time while using the platform. If your audience is actively participating in Stories, it’s worth to invest in creating content tailored to this medium.

#12. Users generate 4 million likes every minute on Facebook.

Facebook generates the most amount of likes on posts and feeds– users like more than 4 million posts every minute – 4,166,667 to be exact, which adds up to 250 million posts per hour!

#13. 90 million small businesses use Facebook.

Many of these businesses like sticking to free tools like Facebook Pages, Groups, and Messenger for marketing. Organic reach through Facebook is increasingly profitable for businesses that use the platform for more than just paid ads.

#14. More than 93% of businesses are active on Facebook.

Out of these, 93.7% of businesses use and are currently active on Facebook — that is more than any other social media network.

#15. 32% of Facebook users engage with brands regularly.

This means that every 3rd person on Facebook interacts with more than 1 brand, and they do it regularly. The number indicates that it’s important to have a presence on Facebook and to be equally responsive to the platform. 

#16. 70% of businesses use Facebook to acquire new customers.

Considering the number of Facebook users around the world, it’s crucial to utilize the platform to try and find new customers. The question here is, are you part of that 70%? If not, you definitely should be.

#17. An average Facebook user clicks on 11 ads per month.

It averages out to 1 day every 3 days. This may not seem like a big number, but remember that not all ads require a click to be effective. This Facebook stat shows that users continue to give attention to and engage with Facebook ads, rather than tuning them out.

#18. 94% of Facebook ad revenue is generated from mobile.

 Only 6% of Facebook’s advertising revenue comes from desktop users. People access Facebook primarily from mobile devices, which drives marketers to spend more money on targeting mobile users. This statistic also serves as a reminder of how important it is to optimize your social media content to be mobile-friendly.

#19. The average cost per click for a Facebook ad is $1.72.

A study by Wordstream, calculated average cost per click (CPC) to be $1.72 for a Facebook ad across all industries. Knowing the benchmark number for cost per click can help you understand how much you might need to spend on Facebook ads to get a good ROI.

#20. Overall Facebook ad impressions increased by 37% in 2019.

With impressions increasing and ad prices dropping, reach on Facebook is as high as ever. It is a great time to focus your marketing energy forwards on this platform. According to Facebook CFO David Wehner, the hike in ad impressions is a result of ads on Facebook Stories and Facebook Newsfeed ads.

#21. Facebook is primarily blue because Mark Zuckerberg has red-green color blindness. 

Just in case you’ve ever wondered what’s up with the ubiquitous blue theme Facebook has!

#22. The “Like” button was originally an “Awesome” button.

Many people might not know this, but Facebook initially dubbed their tiny Like button as the Awesome button.

#23. 85% of the videos viewed on Facebook are watched without the sound.

People often don’t play the videos on Facebook with the sound turned on and you are probably one of them!

#24. You can’t block Mark Zuckerberg on Facebook. 

It’s interesting that this feature actually exists on Facebook—it seems Mark doesn’t like being blocked!

Wrapping It Up

Can you really doubt the massive reach and influence Facebook holds on the world right now? After seeing all of these statistics, you really can’t deny the incredible marketing capabilities Facebook has! If you are a marketer or a business owner in 2020 and not using Facebook for promoting your products or simply engaging with your audience, you are missing out on a lot of business to your competitors. 

We hope these Facebook stats will help you see how to use this platform effectively, in a way that it will lift your marketing strategy and help you achieve outstanding success.

Further reads:

Your Ultimate Cheatsheet To Facebook Cover Photo And Video Size

What Is Youtube Community Tab And How To Use It For Increasing Subscribers

Twitter Hack: How To Add Multiple Links To Your Twitter Bio

Top Twitter Stats Every Marketer Should Know

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