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Your Cheat Sheet to a Perfect Facebook Cover Photo & Cover Video

In this blog post, we’ll show you what the ideal Facebook cover photo size is and introduce you to Facebook’s new cover video, and it’s dimensions. We’ll also help share some ideas with you on what type of content you can share on your Facebook cover photo or video to make it more attractive and engaging.

 

Facebook is too big to ignore.

According to Facebook, there are over 2.01 billion monthly active Facebook users for June 2017, which is a 17 percent increase year over year. Out of those, 1.32 billion people log onto the site daily. Yep. Daily!

And you thought Facebook was a fad, slowing down…

Mark Zuckerberg GIF - Find & Share on GIPHY

 

What does that mean for your business? Whether you like it or hate it, Facebook is still relevant and will continue to be in the coming future. Being the largest and most active social network on the planet, it can make or break your business depending on how you decide to leverage those 1.32 billion daily users.

The first and the most important thing you can start with is optimizing your Facebook cover photo. Your Facebook cover photo is one of the most, if not THE most important part of your Facebook page. When someone lands on your Facebook page, the first thing anyone notices is the big, bold Facebook cover photo that takes up almost a quarter of your desktop screen. But why is it important?

You Facebook cover photo should be on point because:

  • It is your shot to make a good first impression.
  • It represents your brand and your mission.
  • A pixel-perfect, well designed, and accurately fit cover image makes your business look professional.
  • A unique image makes you more memorable.
  • You can show off your design smarts and make your cover photo visually appealing.

 

WHAT’S THE IDEAL SIZE OF A FACEBOOK COVER PHOTO?

In order to upload a Facebook cover photo that looks amazing, it’s imperative to know its exact dimensions. Only then you will be able to upload a Facebook cover photo that is pixel-perfect and doesn’t get distorted.

Uploading the right-sized Facebook cover photo seems like a no-brainer, yet many people struggle with it. According to Facebook-

  • Your Facebook banner size is 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
  • It Doesn’t display on feature phones (phones with minimal features).
  • It must be at least 399 pixels wide and 150 pixels tall.
  • It loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kb.

Facebook recommends two different cover image sizes for your desktops and smartphones.

  • For Desktop, your Facebook cover photo size should be 820 pixels wide and 312 pixels tall.
  • For Mobile, it is 640 pixels wide and 360 pixels tall. On mobile, the image appears to be a bit taller, showing more of your image than it does on the desktop.

Facebook Cover PhotoIf you want to use the same image for both mobile and desktop, Facebook automatically adjusts the cover image or gives you the power to reposition your Facebook cover image without stretching the image to make it fit.

PRO TIP: Your Facebook Page’s profile picture displays at 170×170 pixels on desktops, 128×128 pixels on smartphones, and 36×36 pixels on most feature phones.

 

FACEBOOK COVER VIDEO & COVER VIDEO SIZE!

What’s better than a Facebook cover photo, a Facebook cover video!

Facebook has realized that video is the preferred way of consuming content by their users and has been encouraging people to upload and share more video content to drive more engagement.

In an official statement, Facebook said “By making the Facebook cover video available, we want to help you create more engaging interactions and drive a more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your page cover.”

A video can accomplish better results than a still photo and provides you with many more ideas to play around with. It is clearly a better medium to tell your story to your fans and visitors in a more appealing and engaging way. Videos immediately grab attention and make your visitors stay for more time just to see the end of it, giving you time to grab visitor’s attention.

Check out how Disney’s Facebook page is leveraging Facebook cover video-

Disney Cover Video

 

HOW CAN I UPLOAD A FACEBOOK COVER VIDEO?

Uploading a video as your Facebook cover is as easy as uploading a new Facebook cover photo. Just click the camera icon on the top right corner of your Facebook cover photo and click on “change cover.” You can choose a video from your video library or upload a new video to Facebook.

Technical Requirements: Your Facebook cover video should be at least 820 x 312 pixels and between 20 and 90 seconds. For best results, Facebook recommends you choose a video that’s 820 x 456. If you have a longer video, shorten it up to make it under 90 seconds.

 

WHAT KIND OF CONTENT CAN I SHARE IN MY FACEBOOK COVER PHOTO/VIDEO?

Below are few content ideas for your Facebook cover photo/video:

  • Your company’s tagline: A catchy tagline can set the tone of your Facebook page and get visitors excited. A tagline can convey what your business stands for in a single line. Make it memorable!

Just Do It Fitness GIF - Find & Share on GIPHY

  • Advertise events: Your Facebook cover photo is a great way of advertising your upcoming events, a conference or even a sale. It’s a great way of ensuring maximum attendance.
  • Showcase your new product: Uploading a photo or better yet, a video demonstration of your new product is a smart way to promote and gain exposure.
  • Show off your team: People love to get a behind-the-scenes look at a company as it makes the company more human. Upload a team photograph from a recent event or a random office pics to humanize your brand and show the people behind it.
  • Drive Sales: You can even upload a photo showing discounts on products or your upcoming winter sale to drive more revenue.

Ugly Betty Shopping GIF by HULU - Find & Share on GIPHY

 

  • Our Company Photos
    As we said earlier, sharing company photos, especially your team, is an excellent way to humanize your brand. In this world of digitization and Artificial Intelligence (we see you Musk!), adding a personal touch to your brand goes a long way.

HOW TO CREATE FACEBOOK COVER PHOTOS?

You can always use Photoshop by using the dimensions given above and start from scratch. Although, if you are like the most of us who wants to stay as far away from the complexities of design software (sorry, Photoshop), you can use the following resources to create the best looking Facebook cover photo.

 

Design Tools and Software:

If you have a knack for design, but not the patience of complex design software, there are lots of easy to use and intuitive design tools out there that will make your life easier. Here are our top two picks:

1. Canva is easily our favorite design tool out there. Canva has pre-built templates for Facebook cover photos, Facebook ads or Facebook posts. Canva’s templates give you many free and paid designs which you can easily customize to make it more personal.

 

2. PicMonkey is another photo editor and design tool that you can use to create awesome looking Facebook cover photos. You can upload your own photos, use stock photos or their pre-designed templates for creating the perfect Facebook cover photo.

 

Stock Photographs

There are numerous websites where you can find beautiful stock photos to use as your Facebook cover. Our picks have to be Pexels and Unsplash which have millions of stock photos in nearly any category you can think of. You can even enhance the photos with text, your company logo or tagline by using designs tools mentioned above.

 

Best Practices and Final Thoughts:

Here are a few best practices everyone should follow to create the perfect Facebook cover photo-

  • Most importantly follow Facebook’s guidelines regarding Facebook cover photo and video size and quality.
  • Make sure your Facebook cover photo or video is related to your brand and conveys a captivating message at first glance.
  • Use pixel-perfect, high-quality images and high definition videos if you are uploading a Facebook cover video.
  • Design your Facebook cover photo so that it aligns with the overall aesthetics and appeal of your page.
  • Double check to see how your Facebook cover photo looks on various devices– desktops, laptops, smartphones, and tablets.
  • Think outside the box. Make your Facebook cover photo or video unique and personal.

An engaging, high-quality Facebook cover photo can help draw visitor attention and generate a great first impression. With the ability to upload videos as covers, Facebook has opened up huge opportunities for you to get creative with your page and tell your brand’s story like never before.

 

Facebook Guidelines Summarized:

The following are the guidelines given by Facebook for the appropriate Facebook cover photo size and Facebook cover video size: 

Facebook Cover Photo Size:

  • For Desktop, your Facebook cover photo size should be 820 pixels wide and 312 pixels tall.
  • For Mobile, it is 640 pixels wide and 360 pixels tall. On mobile, the image appears to be a bit taller, showing more of your image than it does on the desktop.

Facebook Cover Video Size:

Make sure to follow the above-mentioned guidelines and best practices to create a visually appealing Facebook cover photo or Facebook cover video for your business page and attract more followers.

Do you have any Facebook cover photo tips? Share them below! We would love to hear your creative ideas and deploy them on our page too!

Good luck!

Related: Ultimate Guide To Your Twitter Header Size and Cover Photo

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