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The 10 Best Email Newsletter Services In 2020

Email newsletters are a great method to stay on customer top-of-mind and keep them excited about your business. 

You can use email newsletters to send out updates about new blog posts, share product promotions, hold contests, or share discount codes, and much more to retain customers and foster an ongoing relationship. 

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However, sending out a newsletter and sending out an awesome looking newsletter are two very different things. Your newsletter should be enticing enough to bring in customers and give them something they would actually enjoy reading

Breaking Through the Noise:

A whopping 83% of B2B marketers use email newsletters for content marketing! Marketers know the astounding ROI that email provides ($43 for every $1 spent!) and love to engage with customers in a more personal space, i.e. their inbox. However, in this digital age where people are bombarded with marketing messages 24×7, making sure your email newsletter gets the attention it deserves is not an easy job. 

Newsletter Software Tools to Help Your Email Stand Out!

An average person receives 121 emails per day! With so many brands and marketers trying to get their word across, you don’t have much time to get in front of your customers and have them pay attention to what you have to offer. 

The best way to stand out and get your message across is by nailing down your design and email content. Your newsletter design will stop those always wandering eyes and your content will keep them hooked to continue reading it from start to finish. 

Creating a newsletter that is not only well-written but looks aesthetically pleasing as well takes time. On average, marketers spend about 2.6 hours a week on sending and creating email messages!

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It’s only fair when marketers complain about the time it takes to create a good looking email newsletter. But not anymore! 

Today we decided to help you out with your newsletter needs by curating some of the best newsletter creators out there. If you’re looking for an easy way to send email newsletters that are quick and easy to create and look phenomenal, one of these 10 tools will surely help you out!

Related: 30 Awesome Curated Newsletter Ideas For 2020

So without further ado, let’s dive in…

The 10 Best Email Newsletter Services You Should Try Out!

  • elink.io
  • Mad Mimi
  • MailerLite 
  • Drip
  • Constant Contact
  • Aweber
  • Mailjet 
  • Campaign Monitor 
  • Bomb Bomb
  • SendInBlue

1. elink.io 

Kicking off our list of some of the best email newsletter software tools is elink, the fastest way to send out newsletters! 

Elink.io : Email Newsletter software

elink.io is an awesome content curation & marketing tool that helps marketers and content creators publish email newsletters by just adding web links! 

elink.io works by letting users choose a newsletter template and simply adding the URLs (links) to the content (articles, videos, documents, etc.) they want to share as a newsletter! elink automatically converts those web links into visual blocks with a picture, title, and a short description. It’s that easy!

elink offers 30+ beautiful prebuilt responsive layouts, so you never have to worry about design and can just focus on your content. This time-saving tool will automate a ton of your marketing activities and simply change the way you create and share content. 

Key Features

  • Awesome templates
  • Works with all the major email services
  • Quick and easy to use

Pricing: 

  • Free with limited functionality
  • Affordable Paid plans: Pro Monthly ($15/month), Pro 1 Year ($12/month), Pro 2 year ($10/month).

2. Mad Mimi

If you are looking for a no-fluff newsletter creator, Mad Mimi is a great pretty great tool to check out. Email marketing software can sometimes get overwhelming, especially if you are just starting and sending out your first email. With over 45 million emails sent daily for over 125,000 customers, Mad Mimi is a tool worth checking out. 

Mad Mimi: Email newsletter Creation software

Mad Mimi’s intuitive and simplistic user interface makes it easy for anyone to get started with email marketing and create email newsletters with ease. Mad Mimi doesn’t have a ton of features to boast but does have a lot of integrations (like Etsy, Jotforms, Instapage, etc.) so you can add whatever you want to your emails. 

Key Features

  • Simplicity
  • Integrations
  • Cloning templates to save time

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Basic ($10/month), Pro ($42/month), Silver ($199/month), Gold ($1049/month)

3. MailerLite 

MailerLite is an affordable newsletter creator that can be as simplistic or as advanced as you need it to be. You don’t have to be tech-savvy or a design-nerd to get started with Mailerlite. 

Mailerlite: Email Newsletter Creation software

The drag and drop editor provides you with content blocks for things like content, links, videos, images, logos, etc. Once you are done creating your newsletter, you can choose your subscribers list and hit send. With subscribers Management, users can add, delete, and organize subscribers for easy segregation. 

MailerLite also has email tracking capabilities that show data regarding who, when and where has opened your content. Users can also get real-time updates on their email campaigns and subscribers with MailerLite’s mobile app.

Key Features

  • A/B testing
  • Photo editor
  • Subscriber management

Pricing: 

  • Free with limited functionality
  • Paid plans start at $10/month if you have more than 1000 subscribers and go up to $50 if you have more than 5000. 

Related: How to Save Time On Your Next Mailerlite Newsletter

4. Drip

Drip is not as intuitive to use as some of the other newsletter creators on this list, but it’s sure as powerful as any. If you are an experienced email marketer, particularly belonging to the e-commerce industry, Drip is a great tool for you. 

Drip: Email Newsletter Creation software

Built especially for e-commerce companies, Drip gives you all the tools you need to create targeted messages to convert browsers into customers. With their ECRM, users can create highly personalized email campaigns for their customers based on their purchase history and checkout details. 

However, it’s not a plug-and-play tool so you have to work your way around if you need to create quick newsletters. 

Key Features

  • Behavior-based automation
  • Third-party integrations like SMS and direct mail
  • Perfect for E-commerce

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Paid plans start at $49/month for up to 2500 people. 

5. Constant Contact

Next up is Constant Contact. A well-known name in the email marketing software world, Constant Contact provides a drag and drop builder to create newsletters. With features aimed at small business owners, Constant Contact is an all-round tool to help you get started with your email marketing efforts. 

Constant Contact: Email Newsletter creation software

You can manage your email list from a variety of sources- Excel, Gmail, and even social media accounts. Users can also set up the autoresponder to automatically nurture leads and send timely messages. 

Constant Contact also has tools setup for eCommerce businesses to help them get those abandoned cart customers. It’s especially useful for companies that host events, thanks to its event management capabilities.

Key Features

  • Email tracking
  • Dynamic sign up forms
  • Donations page setup

Pricing: 

  • Free with limited functionality
  • Paid plans start at Constant Contact Email subscription for $20 per month and the Email Plus plan costs $45 per month. 

Related: How To Create A Constant Contact Newsletter In Half The Time

6. Aweber

Been in business for over 20 years, Aweber knows a thing or two about email newsletters. Like most of the tools on this list, Aweber also has a drag-and-drop email builder to create beautiful looking newsletters. 

Aweber: Email Newsletter Creation software

AWeber’s Smart Designer is Aweber’s flagship feature that automatically builds a ready–to–use, branded email template for your business and adds it to your account. You can simply enter your company’s URL (or your blog’s) and Aweber will create an email newsletter template for you!

You can also split test your emails and get a holistic view of your email campaigns through email tracking. Built-in subscriber management lets you view and track information about your subscribers, create segments, manage your list, etc.

Key Features

  • Award-winning customer service.
  • Handy mobile apps
  • HTML Email Templates

Pricing: 

  • Free with limited functionality
  • Paid plans start at: 0-500 subscribers ($19/month), 500-2500 subscribers ($29/month), 2500-5000 subscribers ($49/month), 5000-10000 subscribers ($69/month), 10000-250000 subscribers ($149/month).

7. Mailjet 

If you want to build a custom email template that requires you to work with your development team, Mailjet is the tool for you. Mailjet brings team collaboration to email marketing where marketers and developers can work side by side to create awesome email templates without the back and forth emails. 

Mailjet: Email Newsletter Creation software

With built-in comments and approval, you can save time and work together with your team in real-time on your email design. Users can also monitor their stats in real-time, including the number of emails delivered, clicks and open rates.

Mailjet is the only tool on this list where designers, content marketers, and developers can work in real-time to quickly create the email campaigns of your dreams!

Key Features

  • Collaboration features
  • Special tools for transactional emails
  • Receive alerts for any delivery issues

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Basic ($8.69/month), Premium ($18.86/month), Enterprise (customized offer).

8. Campaign Monitor

Used by over 2 million marketers at 250,000 businesses around the world, Campaign Monitor is another great email newsletter service tool. Campaign Monitor provides easy to use email builders and a template gallery for users to create professional newsletters quickly. 

Campaign monitor : Email automation software and email newsletter creator

If you run an e-commerce store, Campaign Monitor has launched a new feature set called CM Commerce, aimed to drive more sales by sending out automated abandoned cart messages, create newsletters to stay on customer top of mind, cross-sell new products, and make use of product reviews to spread word of mouth. 

Users can also create beautiful sign-up forms to capture new leads and use Campaign Monitor’s powerful segmentation features to manage those subscribers. 

Key Features

  • Ecommerce support
  • Spam Testing
  • TIme-zone sending

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Basic ($9/month), Unlimited ($29/month), Premier ($149/month).

Related: How To Send A Newsletter With Campaign Monitor In 5 Minutes

9. Bomb Bomb

Having a video in your email can lead to a 200-300% increase in click-through rate! BombBomb helps you do just that by allowing you to create and upload videos to your email. 

Bomb bomb: Email Newsletter Creation software

Almost all newsletter creator tools are focussed on written text emails. However, BombBomb tries a different approach to email marketing by allowing you to shoot videos in BombBomb’s app, upload them (or add them from YouTube), and then send them out as email newsletters. 

There are no downloads, no links, and no attachments as your audience can simply click to start playing your video. BombBomb also sends you to live alerts and notifications when people open, click, or play your videos to let you know exactly who to follow up. 

Key Features

  • Animated preview
  • Screen recording and mobile apps
  • Track engagements

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Individual ($468/month), Individual Plus ($588/month), Individual Plus + Prompt ($1499/month).

10. SendInBlue

The last tool on our list is SendInBlue, an email marketing platform that combines the power of email marketing, SMS, and website chatbots.

Sendinblue: Email automation and newsletter creation software

You can create a newsletter from scratch or use one of their pre-made templates to kick start your newsletter efforts. 

You can also build automated workflows and segment your subscribers for better results. 

With SendInBlue’s CRM, you can keep track of all your contact details in one place. It has also had some neat automation features to help you save time and boost the performance of your campaigns with the help of data. 

A standout feature is Send Time Optimization that determines the optimal time for reaching out to a contact to increase open rates.

Key Features

  • Email retargeting
  • SMS marketing
  • Chatbots

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Lite ($25/month), Essential ($39/month), Premium ($66/month)

What Makes an Email Newsletter Tool Great?

With a great newsletter tool, you should be able to create newsletters that are 

  • Responsive (looks good on all devices)
  • Take less time to create
  • Works with every major email client
  • Stands out from anything else on the market
  • Have a plethora of templates to kick start the newsletter creation process. 

All the tools we have discussed above have their unique pros and cons. It all boils down to your requirements and personal preference. We hope you find the tool you are looking for and wow your customers with an awesome email newsletter! 

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