For real estate companies and agents, marketing your real estate listings online is crucial to the success of your business. Why you ask? Well, for starters, among ALL generations of home buyers, the first step in the home buying process is to search online for properties for sale, according to a report from the National Association of Realtors.
That’s right! No one wants to go out and look for their dream home- they want to do that by sitting on their couch and browsing through their smartphone!
On top of that, according to polling by Ipsos, the average millennial with a household income of at least $100,000 spends 53 hours per week online. To say people like spending time on the internet would be an understatement.
Since millennials are the largest share of home buyers, deploying smart strategies to up your online game is a must to build a successful real estate career or business.
If you don’t know where to start or are looking for new ways to market your listings, don’t fret. Today we decided to give away some of our golden nuggets for you to enjoy as we share some of the best online marketing ideas for your real estate listings.
List of Best Marketing Ideas For Your Online Real Estate Listings:
From email marketing to social media, we will go through some of the best ways to successfully market your fundraiser using the almighty power of the internet. These include:
- Email Newsletters
- Facebook Groups
- Video Marketing
- LinkedIn Groups
- Building Your Google My Business Page
- Making Use of Zillow
Let us take an in-depth look at how your real estate business career can thrive using these strategies.
1. Email Newsletters are Your Best Friend
Let’s kick off this list with one of our favorite and arguably, one of the most effective digital marketing techniques out there- email. Email is the quickest way to pitching real estate deals to your prospective audience. Here’s how custom email marketing can help every realtor:
- Email users are expected to grow to 4.3 billion users by 2022, making it an extremely lucrative marketing channel.
- Segmentation and drip campaigns help target the right people and reach out at the right time.
- Get new leads by embedding sign-up forms on your real estate website or blog.
- When someone signups for your newsletter, it provides a chance to have a much more intimate relationship with your clients and help solve their problems.
A great way to utilize the power of email for your real estate listings is by creating an email newsletter. Since you often have multiple listings you’d like to show to your potential leads and prospects, sending them an email multiple times a day can be annoying.
Instead, you can create an awesome looking email newsletter like the one we have shown below, which displays all your listings in one visually appealing email newsletter. This not only saves you time and effort but also helps your prospects get all the listings in one place! It takes less than 10 minutes to create and send an email and send it out on a daily or weekly basis.
We recommend using elink, a great app for making an awesome looking email newsletter in just minutes! elink creates beautiful looking, mobile-responsive email newsletters, by simply adding links to your real estate listings or video links. There are a lot of customization options and over 30+ layouts to make your newsletter pop! With elink, you can send your emails through Gmail, Outlook or nearly any third-party email provider and has been tested over 90+ various email providers to ensure your email newsletters will look amazing.
Watch this video tutorial to learn how to create an email newsletter in less than 10 minutes!
2. Explore Facebook Groups
There are a ton of Facebook groups of neighborhoods and localities where realtors actively engage with the community and share their listings. Whether you are new to the market or a real estate veteran, Facebook groups give you an immense opportunity to network with like-minded individuals, learn from their experience, exchange information, and scale your business.
With 1.6 billion daily active users on Facebook, yes DAILY ACTIVE USERS, Facebook Groups are too big of an opportunity to ignore or be taken lightly. To help you get started with Facebook groups, we have found some of the best groups for you to join:
- Real Estate Success Principles
- National Association of Realtors
- Raise the Bar
- Buy, sell, rent your dream home
- Facebook Marketing for Realtors
- Real Estate Agents and Friends Networking Group
3. Make Your Listings Interactive with Video Marketing
Videos can be your secret weapon to real estate success as they provide an in-depth, 360-degree view of the listings and help your buyers immensely in decision making. It’s one thing to post-high pictures of the property but videos take it up a notch by completing immersive the prospective buyer.
Videos help buyers better understand the dynamics of the property as well as the neighborhood. This eventually speeds up the buying process and helps convert prospects into buyers.
A whopping 73% of homeowners say that they are more likely to list with a real estate agent who uses video. However, only 9% of real estate agents create listing videos. And therein lies your opportunity!
4. Test it out with LinkedIn Groups
With 300 million monthly active users, 40% of whom visit the platform daily, LinkedIn is a sea of opportunity for real estate agents. However, sharing listings and related information via your profile is not that effective as compared to interacting with prospects in a LinkedIn Group.
In fact, only 2% of LinkedIn users haven’t joined any LinkedIn group yet. This means that the majority of the people on LinkedIn’s network, collaborate, communicate, follow trends, and get customers with the help of LinkedIn Groups. LinkedIn has a 277% more effective lead generation power than Facebook as well as Twitter, making it a great source of marketing for realtors.
Here are a few LinkedIn groups you can join to kickstart your real estate marketing:
- Real Estate Professionals Referral Group
- Real Estate Professionals Group
- Real Estate Open Networkers https://www.linkedin.com/groups/97046/
- Inman- Smart About Real Estate
5. Build Your Google My Business Page
We all know how the first step to finding any information online is Googling it. According to the National Association of REALTORS’s recent Digital House Hunt study- “69 percent of home shoppers who take action on a real estate brand website begin their research with a local term, i.e. ‘Houston homes for sale,’ on a search engine.”
In fact, since 2016, Google has seen a 92% growth in searches for “best real estate agent,” and a 61% increase in searches for “homes for sale near me.” It makes sense then, to have your business profile set up with Google so that you can appear in relevant local search results (known as local SEO).
Local SEO is location-based search results and is a must to master if you are a real estate agent who caters to the needs of a particular neighborhood. A Google My Business Page allows you to do just that by claiming your business or identity in local searches.
Google My Business creates a sort of digital business card for you that appears on the left-hand side of the Google search results page whenever someone searches for you or real estate agents in your neighborhood.
With vital and call-to-action friendly information like name, address, phone number, website, directions to your office and more, Google My Business makes it extremely simple for people to find and get in touch with you.
Ready to set up your Google My Business account? Start here: https://www.google.com/business/
6. Get on Zillow ASAP!
Zillow is an online real estate database company that millions of people use to find their perfect home. Zillow reported having 150 million+ monthly unique visitors to their site in 2018, making it a prime marketing avenue for real estate agents.
With Zillow’s agent finder, people can find real estate agents, home builders, property managers, home inspectors, real estate photographers, and more easily.
If you don’t like to spend money on sites like Zillow to get more leads, we would seriously advise you to take a second look. Why? Well, because according to data, traffic for real estate database sites like Zillow, accounts for about 48% of all site traffic for real estate searches on the web! With almost half of your audience looking for homes on Zillow and similar sites, you are leaving a lot on the table by not being part of the system.
A staggering 92% of all home buyers use the internet at some point in their home research. Thus, having an online presence for your real estate listings is not just a “nice to have”. If you want to take your real estate business to the next level, you have to strategize according to your audience’s interest and be where they are.
Following these six strategies to market your real estate listings online will significantly help you gain new leads and open up a whole new world of opportunities for you!
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