Want to make your next fundraiser a huge success? Follow our advice and learn new ways to market your next fundraiser event online!
Whether you are raising money for a specific cause, charity, or your non-profit (or for-profit) organizations, fundraising can be a hectic endeavor.
Apart from looking out for sponsors, booking the venue, and tackling all the logistics, a crucial part of fundraising is marketing it.
Thanks to the internet, marketing your fundraiser is not as hectic and laborious as it used to be.
If you are not sure how to market fundraising events online and need some help getting started, this blog post is for you!
Ideas to Market Your Fundraiser Online:
From email marketing to social media, we will go through the top 5 ways to successfully market your fundraiser online using the almighty power of the internet. These include:
- Email Marketing
- Video Marketing
- Social Media Campaigns
- Peer-to-Peer Fundraising
Let’s discuss in-depth how you can use the above-mentioned marketing techniques to your advantage.
1. Email Marketing and the Power of Newsletters!
Email is still one of the most effective ways to reach out to your audience and educate them about your cause or event. If you have a contact list, you should already start sending them emails about your campaign and gather their feedback before the actual launch begins.
In case you don’t already have a list, you can do that by adding a signup form on your website, which we will discuss in the next point.
Remember, your audience is busy. It’s important to keep your emails short, crisp, and to the point. This should be one of your top priorities.
Creating awesome looking newsletters is a fantastic way to present your fundraiser and get people on board to support your cause.
We recommend using a tool like elink, to make an awesome looking email newsletter in minutes. We love using elink as it creates beautiful looking, mobile-responsive email newsletters by simply adding web links. This fast email newsletter creator can export your email newsletter over to nearly any third party email service like Gmail, Mailchimp, Outlook and more.
You can add links to your Kickstarter account (or any other donation or crowdfunding platform you are using), your social media accounts, your venue’s Google maps location and more, making it an easy way for your audience to get all the vital information regarding your fundraiser in one place.
Watch this video tutorial to learn how to create a newsletter in elink in less than 10 minutes!
Related : Top 15 Email Marketing Tips to Revamp Your Marketing Strategy
Here’s how your Email Newsletter could look like:
By using an email newsletter to convey your message, you can make it easy for your supporters, both current and potential to get all the relevant information in one place, making it easier for them to support your fundraiser.
2. Get Your Website Up and Running!
What’s the first thing people do when they want to know about something? That’s correct, they Google it! Having a fast, responsive, and informative website up and running helps you grab that search engine real-estate and brings you in front of an enormous audience, looking for fundraising events to support.
Even if you are not a programmer or know absolutely nothing about code, you can still whip out an awesome looking website for your fundraiser using website builders like WordPress, Wix, or Squarespace.
But running a normal website and having a website that educates your sponsors or prospects about your event are two different things. Here are some key things your fundraiser website needs to include;
- A landing page with event details
- How and where to purchase tickets to your fundraiser
- Sponsorship information
- Information about the cause and team behind it
- Location of the venue along with a Google Maps link
- Educational resources like behind the scenes images of your team building activities, how supporters can help out, your campaign video (which we will talk about in the next point), and anything you deem is relevant to the event
Read more: Top Must-Have tools for Non-Profits: Free and Paid
3. Create a Campaign Video
If you don’t have a campaign video ready for your fundraiser, stop reading this blog post and start working on it now! (Actually, why don’t you do it after you’ve read this blog post).
Video is definitely a powerful way to capture your audience’s attention and get your point across effectively. A well-made fundraiser video can inspire action much quicker than any other marketing activity.
It is because we are visual creatures who would much rather watch something, than read about it. In fact, studies have shown that people only remember as little as 20% of what they read and just 10% of what they hear, but 80% of what they see!
Storytelling is the ultimate key behind a successful fundraising campaign video. Here are a few things you can include in your fundraiser video:
- Tell people who you are and why you decided to start the fundraiser.
- Narrate the story of the impact you are making and how people can too.
- Interview supporters.
- Showcase the wins and the struggles of your organization.
- Show how others can help out and make an impact.
Focus on building an emotional connection between the viewer and your fundraiser by keeping your viewers as engaged as possible.
Related : How to Embed Videos in Your Email Newsletter in Under 15 Minutes!
4. Make Use of Peer-to-Peer Fundraising
One of the common ways to increase your donor base and spread out word for your fundraiser is through peer-to-peer fundraising.
What’s peer to peer fundraising you say? Well, peer-to-peer fundraising involves supporters of a cause reaching out to their peers (commonly via social media) to spread the word on behalf of the charity/fundraiser.
Also known as social fundraising, peer-to-peer fundraising taps into your supporter’s current inner circle- their friends, family, and colleagues and helps nonprofits find new donors, spread their message, and thus, raise more capital.
Thanks to the internet, peer-to-peer fundraising has never been so seamless, with the advent of fundraising platforms like Kickstarter, Fundly and WeFunder that make it extremely easy for anyone to make a donation and support a cause.
Peer-to-peer fundraising helps build trust and make deep, meaningful connections with the organization as the cause is supported by a familiar face, making it one of the most effective ways to market your fundraiser online.
5. Social Media for the Win!
Last but not least is social media. With billions of people spending hours on their mobile phones, scrolling Twitter, Facebook and more, it would be a huge mistake to not leverage the power of social media to market your fundraiser. Social media can be immensely powerful and downright a game changer for your fundraising event, if done right.
Here are a few key points to keep in mind while marketing your fundraiser on social media platforms:
Know your platforms: Every platform is different. What works on Instagram might not work on LinkedIn. Do an in-depth study about the types of audiences that hang out the most on these social media platforms and tailor your message accordingly to make maximum impact.
Visual wins on social: Know this simple rule. The more enticing and visually appealing you can make your content, the better. Hire a graphic expert if you have to but make sure your content is flawless.
Share that video: Talking about visual, remember the campaign video we talked about earlier, share it! Share it on every social media you can imagine. Share it in relevant groups on Facebook, share it as an Instagram/Snapchat story, tweet it out on Twitter- you get the point.
Community management: When your audience interacts with your content on social media or ask specific questions about your fundraiser answer them! Be as responsive as you can. This creates a positive impression of your organization and assures people that you are easily accessible in case they have any doubts or queries.
Social media can be a powerful marketing tool if used correctly. It’s honestly one of the best ways to reach out to a ton of people worldwide and build a community of supporters and brand advocates. Bookmark this page and make sure you follow the points we talked about in order to successfully launch your social media campaign.
There you have it folks, some of the best ways to market your fundraiser online. Remember to create a website, make a video, send out email newsletters, use peer-to-peer fundraising, and finally, share it on social media! Follow these five steps and we guarantee you will have an army of enthusiastic supporters in no time! Happy fundraising!
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