Real estate and email marketing are truly made for each other. No, you don’t have to just take our word for it, have a look at these statistics:
- 63%of recipientsengaged and responded positively to real estate email marketing campaigns. (Source)
- 77%of people want to receive emails from companies they have an interest in. (Source)
- Email marketing has an ROI of 3800% with a $38 return for every $1 spent. (Source)
These stats prove that email marketing is hands down one of the most efficient ways to build and cultivate the relationships needed for you to thrive in real estate.
Sure, you can just smash out some brochures, post an ad in the paper, or on a park bench. But sending emails to your current, previous, and prospective clients is always a much, much more efficient way to build connections. After all, as a realtor, your entire business is built on making connections with others.
But, the thing is, real estate email marketing isn’t something you should jump into blindly because things are a little different in this sphere. To be honest, they are very different.
See, buying a home is a BIG decision. It’s not like purchasing a pair of shoes or a mobile phone. It is one of the biggest financial investments people make in their lifetime. Even selling a home is a big deal.
So, through your emails, you need to convince your prospects that you have the expertise to help them navigate this largest purchase (or sale) of their lives.
Sounds a little difficult, right? Fortunately, you’ve landed on the right post. In this comprehensive guide to real estate email marketing, we’ve compiled everything you need to know about it.
First things first, let’s find out why you need to invest your time and efforts in real estate email marketing.
Real Estate + Email Marketing = Exceptional Benefits
When real estate business is combined with email marketing – the combo can have some outstanding benefits for real estate agents. Let’s explore some of them!
1. Staying in Touch
Repeat business is a very, very big deal in the real estate industry. The next time your client wants to buy or sell a house, which is often years later, they might forget about you and find another real estate agent.
So, you’ve to make sure that your services are always fresh in the minds of your former clients. You need to constantly remind them that you’re still around. Using email marketing, you can accomplish all that and more!
When you send out regular personal emails, you can not just turn leads into sales, but also sales into loyal long-term customers. In a nutshell, email marketing is the best way to drum up your real estate services!
2. Winning New Clients
As we said before, buying and selling a house is a big life change and not something that happens overnight. That means, the funnel to win a new real estate client is LONG.
With that being said, there’s also a lot of competition in the real estate industry. Case in point, the ‘National Association of Realtors’ has reported that it has more than 1.3 million members.
So, if you want to outshine the rest, you have got to leverage email marketing. It is a reliable, sure-shot way to get your name in front of potential clients.
Just send them emails showcasing why you’re the best choice, why they should trust you, how competent you are, your achievements, and more.
3. Building Trust & Relationships
Yes, real estate is a numbers game, but it’s also a recognition game.
You’ve to make homeowners and sellers feel comfortable and secure with the knowledge and experience you provide. You need to make them trust you and rely on you for all their real estate needs.
The best way to do that? Sending them emails! You can share the news that pertains to home buyers or sellers, your expertise and insights about the local area, information about regulations, and more!
People will definitely appreciate your dedication and knowledge about your field and once you convince them that you have got the expertise, they will start seeing you as the go-to real estate agent in their area.
Well now that you’ve understood the basics of real estate email marketing, it’s time to level up your email marketing game and get the most out of every email you send.
No need to rack your brain trying to figure out how to do that, because we’ve outlined all the amazing tips and tricks for you below. Let’s go!
5 Real Estate Email Marketing Tips That You Need to Know
1. Provide Valuable Content
Okay, we’re living in the information age, and the people you’re sending emails to probably already have all the data they need at their fingertips.
Sending more reports and market statistics isn’t going to bring them any value, and that’s for sure. Instead, try to provide them with something new, useful, and engaging, and informative.
The bottom line is, don’t send emails just for the sake of sending them. If you’re serious about email marketing, the content you offer can’t be ordinary, it needs to be extraordinary.
2. Keep it Short & Sweet
We can not stress the importance of this enough.
See, you’ve got a few seconds to catch someone’s attention and this is exactly why you need to keep your emails direct, to the point, and punchy.
Since your recipient’s trash bin is just a click away, make sure that you put your point across quickly. Remember, the lengthier your emails are, the more likely they will be skipped.
3. Don’t Forget to Add a CTA
Regardless of what email you’re sending, it should always have acall-to-action (CTA). After all, it is the entire reason you’ve sent the email.
Do you want them to give you a call or visit your website? Do you want them to connect with you on LinkedIn or follow you on Instagram? Do you want them to schedule a meeting? Whatever it is, make it very clear.
Don’t make the mistake of assuming that the recipient will magically know what to do once they’ve read your email. You have to tell them (nicely of course).
4. Talk Like a Human
There is no faster way to end up in someone’s trash folder than constantly blabbering about your services. Sprinkling a bit of self-promotion is okay, but it shouldn’t be the main focus of your every single email.
Because people don’t like to be “talked to”, they’d rather “talk with” you. Plain and simple. So think of your email as a chat with a friend, rather than a sales pitch.
And please, please don’t use jargon and corporate speak. Yes, you might want to seem like a “professional”, but people want to feel like they’re talking to a real person. So just write like one. 🙂
5. Subject Line Matters The Most
We’re going to be very honest with you – if you don’t have a rock-solid subject line, it doesn’t matter what’s inside your email. No one is going to open it.
Your subject line is the first thing someone will see when they get your email, so it obviously plays a huge role in whether they’ll open your email or not.
So, before worrying about the content of your email, focus on writing a good, clear, and concise subject line that’ll make your message stand out in the box!
Now that you understand how much of an impact email marketing can have on your real estate business, it’s time to get started.
But we’d like to ask you something first: What’s the most overwhelming part of real estate email marketing?
Most probably, you said ‘creating and sending newsletters’. We totally understand. As a realtor, your life is already a busy one. You spend all day visiting properties and meeting with clients.
With such a busy life, creating and sending newsletters can seem a little overwhelming. And considering that an hour of your time is worth $273, the cost of creating newsletters from scratch is high too.
But, what if we told you that there’s a tool out there that could take the newsletter creation process off your plate? Well, apparently, there is.
elink.io – The Tool That Will Make You An E-Newsletter Ninja
You don’t need to write any code, hire a graphic designer, or go through some complex technical training to create newsletters anymore. All you have to do is sign up on elink.io.
You must be like, “elink.io? What the heck is that?”
Well, elink is a super cool newsletter creator and a content curation platform that helps you send out stunning, visually appealing, and responsive newsletters in minutes.
Instead of going down the path of creating newsletters from scratch, you can just pick a template from elink’s extensive gallery and add the links to the real estate content you want to share as your newsletter. Elink will then automatically convert those web links into visual blocks with a picture, title, and a short description which can be further edited.
Even though elink does all your work for you, you can still apply a healthy dose of your brand’s personality to your newsletter. You can customize the colors of the template, add a header, an intro text, your company logo, a tagline, and so much more!
Once you’re happy with your newsletter, you can export it via Gmail, Mailchimp, or any other 3rd party email service by simply copying and pasting the newsletter HTML code.
If you’d rather not spend your time creating and sending newsletters, elink can do it for you. elink’s content automation feature can save your precious time by automating content creation for your newsletters. You can choose sources and add filters to make your content more relevant and effective.
Mark our words – the newsletters you create on elink will keep your contacts hooked until they’re ready to purchase, or sell!
Chances are, you just checked your email a little while ago. And so did your potential buyers and sellers. That’s because half of the global population uses email.
…and this is why, as a realtor, email marketing is something that you need to embrace. It can open up more doors than you ever imagined. Plus, it’s has been proven time and time again to be the best driver of leads.
Even if you’re out in the field setting appointments and dealing with closes, you can stay on top of the mind of your current and prospective customers with email marketing.
Yes, email marketing is the winner in the real estate industry, but as long as you do it well. As a real estate agent, the emails you send should zero in on what your job is all about – helping others find a place they can call home!
By the way, if you’ve any queries regarding real estate email marketing or how to use elink, tweet us @elink_io. We’d be happy to help you out!