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Link Management: What, Why & Tools!

Just like you require an address to reach a particular location, we all require a URL to reach a particular website. Just like an address, the URL, commonly known as a link, points us in the right direction and takes us to our destination on the internet. 

In our day-to-day, we all type in and share a ton of links with our friends, family members, and colleagues. Sending a funny YouTube video, sharing memes on Facebook, collaborating on documents- everything on the internet works around sending and receiving links. 

Links are particularly important to businesses, as they connect your brand to the online world. Emails, social media content, internal communications, external reporting, tracking, etc- everything requires you to work with URLs all day long. You probably have no idea how many links you create, send, and share on a given day! 

A girl searching something online

This is where a link management tool comes in. From sharing content and collaboration to tracking and sharing, a link management tool allows businesses to take back control of their links. But let’s not get ahead of ourselves just yet.

Let us first understand what a link management tool is and why is it important for your business to invest in one. Later we will discuss some tools that are going to make your link management easy. Read on…

What is Link Management? 

Link management is the process of organizing, editing, analyzing, and managing all the links your business shares externally or internally. 

Since links are a crucial asset of any organization, having systems in place to manage these links is important. 

Why Link Management is Important? 

As we all know, links are an important business asset as they connect your brand to the online world. From your website and social media profiles to your product pages and customer support, links play a huge role in a smoother execution of your business online. Here are some of the key ways in which managing your links can be beneficial for your business. 

1. Less time searching

According to data, employees spend more than 25% of their time searching for the information they need to do their job.

A link icon

Information can be documents, files, emails, designs, images, and links. Having a link management system frees up your time looking for pesky URLs and allows you to do your job more effectively. 

2. Faster collaboration

86% of employees and executives cite a lack of collaboration or ineffective communication for workplace failures. Having all your links in one place improves workplace collaboration as less time is spent sending and sharing links and more on the work. While email or slack acts as the primary medium of sharing links, they are also very inefficient. 

elink middle image

Searching for the links someone sent you weeks or even days ago can be cumbersome. This is why link management tools are crucial to an organization as they bring all the company links in one place, resulting in faster collaboration and improved teamwork. 

3. Better tracking

Some link management tools have built-in tracking capabilities that allow businesses to track if someone has clicked on their link. This is extremely useful while sharing social media content to measure the efficacy of the content you are sharing. Tracking links are also useful when sending proposals to clients and seeing whether they viewed the links you sent them. 

Now that you know the importance of link management, let us explore some of the best link tracking tools that are out there. 

Read more: Add Multiple Links in One Link with elink!

List of Best Link Management Tools Out There:

Although there are quite a few link management tools out there, the following are our picks for the best of the best. 

1. link management tool

The number one link management tool on our list is the one and only, An amazing all-in-one content marketing and curation tool, elink helps anyone manage, track, and share links easily. With its link library, elink allows un-paralleled link management as businesses can store all their links in one easy-to-search place. 

The key aspect of elink is its amazing search and filters that allow you to quickly search links by category (web links, image links, embed links, etc) by time duration (past 24 hours, 7 days, or 30 days), or via labels (music, social media, Facebook, or any other tag you have used to describe your link). Since the links are visually displayed, it’s easy to quickly sort them out and find what you are looking for. 

However, that’s not all. elink not only helps you save and store links but also allows you to create awesome visual content using those links! Businesses can publish email newsletters, web pages, and create social media content using the links they have saved. Simply choose a template and turn any web links (articles, videos, podcasts, etc.) into visual content in seconds. 

You can convert collections to email newsletters and export to Gmail, Mailchimp & all third-party email providers that allow HTML code (including Campaign Monitor, SendinBlue, MadMimi, Mixmax, etc.).

Moreover, brands can also track performance and engagement levels on their elink content. elink offers 30+ beautiful prebuilt responsive layouts, so you never have to worry about design and can just focus on your content. 

Lastly, there’s an awesome Chrome extension for you to quickly save your links to your link library while browsing the web as well as a handy RSS feed reader to be up to date with all your favorite websites. 

Some cool features of elink:

  • Store link in a neat link library which is easily searchable
  • Create amazing content like newsletters, web pages, social media content using the links you have saved. 
  • RSS reader, chrome bookmarker, WordPress plugin.


  • Free with limited functionality
  • Paid plans start from: Pro monthly ($15/month), Pro 1 year ($12/month), Pro 2 year ($10/month)

2. link management tool

Long URLs are, well, ugly. They are too messy to read and often lack context. This is why is on our list of amazing link management tools. A URL shortener, allows anyone to quickly create, shorten, share, and track their links. With amazing features like branded links and link redirection, is an amazing link management tool. shortens your links and adds a “” extension at the end of your links to allow tracking. However, you can also create custom links with your own brand name, making your links highly recognizable. In fact, claims that brands using custom links get up to 34% more clicks. also provides real-time analytics to measure metrics like clicks, geographic data, and top referring sources for every link and campaign. With an open API, Bitly integrates seamlessly with most social media and digital marketing tools. 

Some cool features of

  • All links are HTTPS secured
  • Create branded links for more recognition and clicks
  • Measure link clicks, geographical data, sources, and more. 


  • Free with limited functionality
  • Paid plans start from: Basic ($29/month), Premium ($199/month), Customized Solutions (contact sales) 

3. Rocketlink

Rocketlink: link management tool

A link shortener and targeting platform, Rocketlink is another great link management tool. Apart from shortening your links, brands can create custom URLs to build trust and recognition. They can then track those links for performance. 

With link retargeting, brands can create custom audiences of people who clicked on their links and run cross-platform retargeting campaigns to improve conversions. Brands can also create custom 404 URL redirects, add UTM codes to their links, include custom thumbnails to their links, add a call to action, and much more. 

Some cool features of Rocketlink:

  • Create custom domain links for building trust. 
  • Add custom scripts and UTM tags to links
  • Track the performance of links with analytics. 


  • 10-day free trial
  • Paid plans start from: Galaxy ($69/month), Space ($29/month), Liftoff ($19/month), 

Final Words

Links play a crucial role in maintaining the online workflow of a business. However, they are often ignored and hence result in a lot of wastage of time and resources. Proper link management allows your company to focus more time doing what you do best and less time searching and sharing pesky URLs. We hope the above-mentioned link management tools are going to simplify your life and bring order to your link chaos. Good luck! 

Further reads:

Best URL Shorteners You Must Try

Effective Ways to Use Social Media to Promote Your Content

Social Media Automation Tools Every Marketer Needs

The Best Online Press Clipping Tool: Elink

Twitter Bio Hack: How to Add Multiple Web Links on Your Twitter Bio

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