For years brands have tried to woo customers through sales calls and in-your-face advertisements and at times annoyingly oversell themselves. Nowadays, customers are more inclined to do their own research,…
15 Email Marketing Best Practices For Your Next Campaign!
Business in today’s world is run by marketing. So much so, that it has now become all about how well you are able to market a product, then the actual…
Direct & Indirect Competition: The Differences, Examples, and Process!
If your idea of a competition is restricted to sporting activities or spelling bee contests or singing and dancing competitions, then we are here to tell you that it exists…
Global Marketing: Definition, Strategies,Tips & Examples!
Globalization has influenced not only the flow of consumer items but also how firms operate and communicate with partners and workers. For today’s firms, global marketing is critical. While once…
Marketing Ethics: Meaning, Importance & Principles!
The word ‘ethics’ or ‘ethical’ is one that we hear being tossed around every now and then. It pops up during arguments, debates, and discussions, and seems to be a…
9 Ways to Revamp Your Newsletter Using elink!
We all know how all-important an email newsletter is. They let you establish and nurture long-term relationships with your subscribers and customers. Not to forget, a one-on-one conversation in their email…
7 Tips & Tricks For Sending Outreach Emails That Get Replies!
According to stats, an average office worker receives 121 emails every day. This includes emails from people they actually know, promotional emails, cold emails, and more. This brings up the…
Account-Based Marketing: What is it & How to Implement it?
We’re currently living in the age of information abundance. From the consumer’s point of view, these are exciting times! However, from a marketer’s perspective, this new horizon comes with a…
9 Marketing Skills Every Marketer Must Have!
We’re living in an evolving, attention-seeking, and easily distracted world. People are constantly bombarded with ads, messages, and more every second. Therefore, if you want your marketing message to stand out,…
Relationship Selling: What is it & How Does it Work?
The world of sales is constantly evolving and changing. This means that many of the tried-and-tested sales tactics from the past may no longer work like they used to. And…
FOMO Marketing: Everything You Need to Know About It!
Have you ever had your friends or family ask you if you were aware of something new that was trending or was all the rage? And chances are that if…
9 HR Newsletters You Must Read!
If you are an HR professional or a recruiter, you know that you have one of the most crucial roles – to hire or recruit people into companies. It’s definitely…