As entrepreneurs, we know that scaling a business is hard and it takes a great deal of effort. In the starting phase, you’ve to wear so many different hats.
You have to deal with sales and marketing.
You have to understand taxes and other corporate stuff.
You have to keep approaching customers.
And so much more.
At the end of the day, it really drains you.
But, as they say, there is always light at the end of the tunnel. Yes, growing your business is not a piece of cake. There’s always this fear that things could go wrong anytime.
However, you need to calm down, relax, and try to look at things in perspective. Once you do that, you will find hundreds of ways to grow your business.
We know that you’re a badass at this whole small business ownership thing. But, honestly, if you will try to do everything on your own, you’ll become burnt out. And without a little help from outside, you might not get the necessary creativity you need to grow your business.
There’s isn’t any specific “sauce” that you can add to the recipe of success. Nothing is ever guaranteed. But, there are a few tips you can learn and implement. In fact, just pick them up and run with them right away.
One of them is sending amazing newsletters.
But, what if you’re just starting out in business? Most probably, you won’t have a big budget, and hiring a designer can be pretty expensive.
Don’t you worry! That’s why we have written this article.
You can create and distribute a stunning, fully customizable newsletter using elink, with a fraction of effort and money. We know your time and money come at a premium when you’re running a small business!
Now, before we tell you what elink is, why it’s awesome, and how to create a newsletter on it, let’s understand why you should put your efforts into sending newsletters.
Newsletters: Smart Marketing for Small Businesses
What comes to your mind when you think about promoting your business and getting new customers?
Social media & online advertising, right?
You rarely think about e-newsletters because the general conception is that it is something rather outdated or quaint.
Fact: A lot of people check their emails every day. According to a survey by DMA, email had an ROI 4 times higher than other formats examined, including social media, direct mail, and paid search.
Yet, many small businesses don’t send newsletters to their audience, which is a BIG mistake. We agree that there are so many other marketing and advertising options out there. However, email newsletters remain powerful, successful, and indispensable!
The competition in industries is fierce and you obviously don’t want to lose your customers to your competitors, right? Internet is overloaded with information and no one has the time to read all of it, on top of all other obligations. That shouldn’t stop you from getting your message out there.
The best way to do it? Use newsletters.
Newsletters keep people who have expressed an interest in your business updated.
They give your customers a feeling of being included.
They help your customers know what’s going on in your business and realize that they aren’t just a name on a list. They are much more than that.
In short, they are one of the best ways to keep your business on the radar of your clients and your target market.
Tip: Nobody likes being spammed. So, don’t send email newsletters too often to people. If that happens, most of them will likely end up in the trash folder, along with your time and efforts.
Looking for a newsletter creator that helps you design and share awesome newsletters? We have what you need!
Elink.io: Fastest Way to Create Stunning Newsletters
You have a lot to compete with in your subscribers’ inboxes. That’s why a powerful newsletter template is critical to designing an email newsletter that people want to click through.
elink.io is easy on the budget, simple to use, and comes with all the features you need to create and share a beautiful newsletter. It has a huge collection of newsletter templates to help you make the perfect newsletter. It is specifically geared toward small businesses. All you gotta do is copy, paste, drag, and drop.
Okay, so now that we have convinced you to give e-newsletters a go (Hooray!), let’s understand how you can create one with elink.
Creating a Newsletter in 6 Easy Steps
Step 1: Choose a newsletter template
The most amazing thing about elink is that you don’t have to worry about all the tricky design rules. With elink’s gorgeous newsletter templates, you’re already way ahead when it comes to design.
Here’s what you need to do: choose a template and customize your newsletter with your information. We have quite a collection to choose from, so take your time to find the one that fits your content the best. You can also create a newsletter from scratch.
Step 2: Add links to the newsletter
Here comes the fun part. You have to add links to the articles you want to show up in your newsletter. (Just copy & paste!). Elink is so robust that it will automatically generate an image, a title and a short descriptive text regarding each link.
You can customize any of this information to add your own voice to the article, product, video, etc. you’re sharing.
Step 3: Add a header
We know that a compelling email header design decides whether a reader will stay or leave. Therefore, we have given you the option of adding your own personalized header image.
You can also use elink’s Canva integration and design your eye-catching banner directly inside of elink! Don’t forget to give your newsletter a catchy title, and a short description. It’s really as easy as it sounds.
Step 4: Choose a layout:
If you don’t want to spend your valuable time trying to come up with a good newsletter layout, elink is perfect for you. We have already done all the heavy lifting for you. Choose your favorite layout among our 70+ different layouts (1 column, 2 columns, multi-columns, e-commerce, masonary, carousels, etc.). Jump right in and don’t worry about wasting valuable time designing.
Step 5: Design and customize
To evoke just the right feeling, you’ll get a perfect combination of colors in our layout. But, if you prefer creating your color theme, you can do that too! Apart from that, you can also customize text, change colors to match your brand or your content, and use visuals that fit your theme- all in just a few clicks.
Voila! You’ve now created a stunning newsletter. That’s right, your newsletter is ready to be sent now.
Step 6: Share Your Newsletter
elink has made it easy for you to get the word out. After you have published your newsletter, a sharing popup will appear where you can select the ‘newsletter’ option. From there you can share your elink via Gmail, Mailchimp or any other third-party email marketing tools like Get Response, Active Campaign, etc by choosing the “HTML code” option.
This is your small business.
These are your dreams.
If you have created proper strategies and a solid bottom line, you’ll definitely succeed.
Coming to the strategy of using e-newsletters, you might have big plans and want to use e-newsletters as an acquisition channel.
Or, you’d just like to send out a simple, basic little newsletter every now and then.
Whatever your end goal is, elink has got your back. We have many newsletter templates available – and we bet, you would find at least one that suits your needs.
Remember, newsletter marketing really works — but only when you do it the right way.
Are you ready to create some beautiful newsletters using elink? Let us know your experience by tweeting us @elink.io. We would love to hear all about it!