If you send out your company newsletter or are planning to start one, this newsletter creation tip will help you build a visually appealing and responsive newsletter in minutes!
It’s 2022 and the Internet have fundamentally changed the way businesses and customers interact. Status updates, likes, stories, tweets are a few of the many ways a marketer communicates with their customers or prospective customers.
This, however, does not make our affinity towards email any less! Email is still a marketer’s best friend.
Not just marketers, consumers don’t mind receiving emails too. A report indicates that 81% of people who shop from online stores are more likely to continue if they receive regular promotional emails.
Saying people love emails would be an understatement!
HITTING THE SWEET SPOT!
Since email is the one channel that is constantly on the rise and the one customers embrace, marketers need to develop content strategies to make sure they make the most of it, without driving customers away.
According to Hubspot, 78% of consumers have unsubscribed from emails because a brand was sending too many. Finding out just the right amount and sending segmented and personalized emails and newsletters are the key to unlock the true power of email.
MARKETING AUTOMATION TO THE RESCUE!
To make the most of email marketing, marketers turn to various email automation and analytics tools. The introduction of email automation has lead to a lot of cost-saving and time-saving in a way that was unimaginable a decade ago.
One such email marketing and automation tool is Mixmax. Mixmax is a tool that takes your Gmail marketing game to a whole new level. With powerful analytics, automation, and enhancements for your outbound communications, Mixmax truly attempts to make you a sales pro.
Marketers can have a better ROI on their email marketing efforts by making use of helpful features Mixmax provides. Some of these includes:
- Email scheduling (schedules messages to be sent at some later date and time)
- Email tracking (shows if and when an email was opened)
- Email templates
- You can also add interactive polls, surveys, web link previews, slideshows and can even schedule meetings within the Gmail message to compose window.
Everything Mixmax says it does perfectly. However, one of the most important aspects of an email marketing campaign is the use of email newsletters. According to the Content Marketing Institute, 83% of B2B marketers use email newsletters for content marketing.
SO WHAT ABOUT NEWSLETTERS EH?
Since newsletters are an integral part of every marketer’s email strategy, we decided to do something about it and came up with an awesome tool that lets you create beautiful and responsive newsletters in minutes!
elink.io is a content curation platform that you need to have in your tool kit regardless of your industry. It is easy on the budget, simple to use, and comes with all the features you need to create and share beautiful newsletters, webpages, and more.
Simply put, elink is the fastest, coolest, and most efficient way to create and share newsletters on any topic in a visually appealing, smooth way. Just add links to the content you need to share, and elink will create a stunning newsletter for you in minutes.
The platform offers over 50 pre-built templates, so you don’t need to think about the design aspect, and you can focus on growing your company. Moreover, you can add your own images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your header and footer body. What could be better than that?
Unlike most other newsletter creators, elink.io lets you collaborate with your team in real-time. So you and your team can work together on bundling, creating, and sharing content. You can even add a search bar in the newsletter and make it easy for your readers to find what they are looking for.
The best part is the one-click integration of Mixmax and Elink.io.
How to Create Mixmax Newsletter on elink?
Step 1: Choose a Newsletter Template
The coolest thing about elink is that you don’t have to worry about all the tricky design rules. With elink’s stunning newsletter templates, you’re already way ahead when it comes to designing.
Now, here’s what you need to do: choose a template and customize it the way you want. We’ve quite a splendid collection to choose from, so take your time to find the one that fits your needs the best.
By the way, you can also create a newsletter from scratch. It’s totally up to you.
Step 2: Add Links to the Newsletter
Here comes the fun part. You can add links to the content (articles, videos, products, etc.) that you want to show up in your Mixmax newsletter.
elink is so robust that it will automatically generate an image, a title, and a short description with each link. Of course, you can modify and customize any of this information if you want.
Step 3: Add Header
We know that a compelling email header design decides whether the reader would read your entire newsletter or bail on it. That’s why we’ve given you the option of designing your header body the way you want.
You can add images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your header body. elink even lets you choose from over 6 font sizes for your header body.
What’s more? You can also use elink’s Canva integration and design an eye-catching banner directly in elink.
Step 4: Add Footer
An email footer is a place where the recipients would look for details about your brand. It is a place for transparency, clarity, and good design – exactly what elink provides.
You can add images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your footer. Moreover, you can link the social icons with your own social media accounts in seconds.
Step 5: Choose a Layout for your links:
Just jump right in and don’t worry about wasting valuable time designing the layout of your Mixmax newsletter. elink has already done all the heavy lifting for you. You can choose your favorite layout from all the different options with a simple click of a button and elink will change the formatting of those tiles to your chosen style.
Step 6: Design and Customize
You’ll get a perfect combination of colors in our templates. But, if you want to change the colors, you can do that too. Apart from that, you can also customize the font styles, button text, and more – in just a few clicks.
One of the most robust features of elink is that you can even add a search bar if you are adding a bunch of links such as resources etc.
Step 7: Share Your Newsletter
Yay! You’ve now created a stunning Mixmax newsletter that is ready to be shared with the world. Now, hit the ‘Publish’ button on the far right corner of the screen, and a pop-up will appear, allowing you to customize your content URL.
Once you have customized the URL, another popup will appear where you need to select the ‘newsletter’ option. From there, you can share your masterpiece via Gmail, Mailchimp, or any other third-party email marketing tools like Get Response, Mailchimp, etc.!
To learn more: How to Export Email Newsletters via Mixmax?
So what are you waiting for? Amp up your marketing game with Mixmax, with a little help from Elink.io! Those newsletters aren’t going to send themselves 😉
To Learn More Watch This Video Tutorial 👀👇
Before you go, Checkout our Killer Templates!
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