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Top 11 Email Automation Softwares Your Marketing Team Needs

Looking for email automation software to help solve your email woes? Look no further!

As a fellow marketer, I understand your pain. Your day is jammed packed with emails, Facebook campaigns, influencer partnerships, event management, and more! 

With so much going on, managing your time and making sense of the chaos is of the utmost importance. Thanks to the recent boom of marketing automation tools in the market, marketers are able to breathe a sigh of relief. 

According to Marketing Automation Insider, the marketing automation tools industry is now a $1.65 billion industry and has seen $5.5 billion in acquisitions by Salesforce, IBM, Adobe and Microsoft, and others! Within six months of adopting marketing automation, 8 percent of companies see increased revenues. However, after one year of using automation, 32 percent report increased revenue!

Email network communication perforated paper letter Free Photo

Why is marketing automation so effective? It’s simple really, automation tools let marketers get rid of the redundant tasks they have to perform every day. These tools help free time to get more strategic with their marketing and focus more on value-adding activities. It’s no surprise that over 50% of marketers plan on increasing their spend on technology

Since the majority of markers day-to-day is spent in their inboxes, nurturing leads, closing deals, and communicating with clients, we will take a look at some of the best email automation software out there that can take off some of that load. 

Email Automation: The New Normal

Marketers are quickly adopting email automation software to get the most out of their email marketing efforts. And why wouldn’t they? Email is still widely considered to be the best channel for acquiring new customers, providing astonishing returns. In fact, for every dollar invested in email marketing, marketers can get a return of over $38. That’s an ROI of 3800%! 

As the number of email users is expected to grow to 4.3 billion users by 2022, email is too big of a channel to ignore by marketers. 

Email automation software can save hours for marketers by streamlining processes and eliminate redundancies in their day-to-day work. 

Take a look some of the following statistics on email marketing automation:

  • Email marketing services are used by more than 80% of companies. 
  • 75% of marketers say they currently use at least one type of marketing automation tools. 
  • Automated emails get click rates 119% higher than broadcast emails.
  • Retailers who send a series of welcome emails see 13% more revenue than those who send just one.
  • B2C marketers who connect with customers through automated emails see conversion rates as high as 50%.
  • Automated birthday email offers can boost conversion rates 60% over non-timed emails with the same offer.

The introduction of email automation software has to lead to a lot of costs and time-saving in a way that was unimaginable even 5-10 years ago. So without wasting any more time, let’s dive straight into some of the best email automation software out there. 

List of Best 11 Email Automation Softwares:

  • elink
  • Hubspot
  • SendInBlue
  • GetResponse
  • Mixmax
  • Constant Contact
  • ActiveCampaign
  • Drip
  • Marketo
  • Campaign Monitor
  • Mailchimp

1: elink 

Did you know that an astounding 83% of marketers and salespeople use email newsletters for their content marketing? A newsletter is an amazing method to stay top of mind of customers and provide vital information to your audience right in their inbox. However, they are time-consuming- especially when you have to design them to look eye-catching, ensure they are visible on various screen sizes and write content that resonates with the audience.  

One thing you can do to get rid of your newsletter troubles is to send out curated newsletters wit elink. elink.io is an amazing all-in-one content curation & marketing tool that helps marketers and content creators publish email newsletters, web pages and embed web content by just adding web links! You can convert collections to email newsletters and export to MailChimp, Gmail & all third-party email providers that allow HTML code (including Campaign Monitor, MadMimi, Active Campaign, etc.).

Elink.io for curating content

Users can also track content performance and engagement levels on the content they create to see what content resonates with the audience the most. elink offers 30+ beautiful prebuilt responsive layouts, so you never have to worry about design and can just focus on your content. This time-saving tool will automate a ton of your marketing activities and simply change the way you create and share content. 

Key Features

  • Analytics
  • Awesome templates
  • Quick and easy to use

Pricing: 

  • Free with limited functionality
  • Affordable Paid plans: Pro Monthly ($15/month), Pro 1 Year ($12/month), Pro 2 year ($10/month).

2: Hubspot

With close to 70,000 customers worldwide, Hubspot has become the go-to email marketing automation software for businesses. 

Hubspot for email automation

HubSpot is an inbound marketing platform that has everything you need to grow your business- from marketing and website development to sales and CRM. 

Hubspot is an all-round software that automates your marketing and sales activities and integrates all your data with their free CRM. Users can create automated workflows and trigger emails to nurture leads and convert them into customers. 

Key Features

  • Lead Generation
  • Marketing Automation
  • Customer analytics

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Starter ($35/month), Professional ($560/month), Enterprise ($2240/month)

3: SendInBlue

Next up on our list of email automation software is SendinBlue. Sendinblue combines the power of email marketing, SMS, and website chatbots to provide a well-rounded marketing solution for your business.  

Sendinblue: Email automation software

With drag and drop email builders, you can create newsletters and email campaigns and track their effectiveness with detailed analytics. You can also build automated workflows and segment users for better results. 

Sendinblue’s Send Time Optimization lets users emails at the optimal time for each contact to increase open rates and eventually, sales. 

Key Features:

  • Machine learning to optimize emails
  • SMS marketing
  • Chatbots

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Lite ($25/month), Essential ($39/month), Premium ($66/month)

4: GetResponse

GetResponse is an email marketing software with providing users with everything they need to boost sales and close more deals using their email campaigns. 

Get response: Email Automation software

Users can set up complex campaigns with GetResponse’s drag-and-drop workflow builder and design the entire user experience. You can literally build hundreds of scenarios and get a real-time view of your visitor’s journeys.

You can track and address cart abandoners and website visitors and build autoresponders to help them complete their purchase and convert into customers. With so much flexibility and automation, GetResponse is truly a great email automation software. 

Key Features:

  • Autofunnels
  • Landing Page optimization
  • Workflow automation

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Basic ($15/month), Plus ($49/month), Professional ($99/month), Enterprise ($1199/month)

Related : GetResponse Newsletter Templates for Saving Time

5: Mixmax

Mixmax is a Chrome Extension that works effortlessly with Gmail. Mixmax supercharges your Gmail account and helps cut down your email marketing efforts by large. 

Mixmax : Email Automation software

Automation features like email scheduling (schedules messages to be sent at some later date and time), email tracking (shows if and when an email was opened) and robust email templates (to cut down redundant tasks) make Mixmax a handy email automation software. 

Mixmax is perfect for sales, customer success, marketing activities, recruiters, and other company operations regarding emails. 

Key Features:

  • Undo send
  • Email templates
  • Scheduling 

Pricing: 

  • Free plan with limited features.
  • Paid plans start at- Starter ($9 per user/month), Small Business ($24 per user/month), Growth ($49 per user/month), and Enterprise (custom pricing). 

6: Constant Contact

Constant Contact is the second biggest email marketing platform after MailChimp with an astounding 15.8% market share and for a good reason. 

Its powerful drag-and-drop editor makes it extremely easy for anyone to create customized and personalized emails to engage customers on any device. Features like trigger-based messages, audience segmentation, powerful list-building capabilities, and e-commerce integrations make Constant Contact a well-rounded email marketing tool. 

Constant Contact : Email Automation Software

Operating in the email business for over 20 years, Constant Contact knows the pain points of both marketers and customers and has built a pretty solid email automation software from the ground up. 

Key Features:

  • Real-time tracking
  • Contact Management
  • Dynamic signup forms

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Email plan ($20/month), Email Plus ($45/month), Lite ($5/month)

Related : How to Create a Constant Contact Newsletter in Half the Time

7: ActiveCampaign

Next up on our list of awesome email automation software is ActiveCampaign. Active Campaign has everything you need to run a successful email campaign– email creation, marketing automation, and sales and CRM capabilities. 

Active campaign : Email Automation Software

With ActiveCampaign, you can set up a welcome series, find out your most engaged customers, pull together information from other platforms like Salesforce and fully automate all your email marketing efforts. 

With their drag-and-drop automation builder, users can set up automated workflows in minutes, with no coding needed. You can also view all your automated workflows in a single dashboard so you know exactly what’s working and what needs to be tweaked. 

Key Features:

  • Automation goals
  • Contact and lead scoring
  • Integrations with 250+ apps

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Lite ($9/month), Plus ($49/month), Professional ($129/month), Enterprise ($229/month)

Related : How to Send An Active Campaign Newsletter in Half the Time

8: Drip

According to Drip, over 90% of consumers buy from brands that recognize, remember, and tailor to them and Drip has all the tools you need to do just that. 

Built especially for e-commerce businesses, Drip gives you all the data to see what customers are clicking or viewing and create targeted messages to convert browsers into customers. You can segment customers by pages they’ve clicked, things they’ve bought, emails they’ve opened, etc. and create highly personalized campaigns for them. 

Drip : Email Automation software

With cross-channel marketing automation, you can reach your customers anywhere, anytime- from emails to Instagram; all without writing a line of code! Users also get intelligent data points like revenue attribution, clicks, opens, and more for optimizing their campaigns. 

Key Features:

  • Behavior-based automation
  • Facebook and Instagram integrations
  • Automatic revenue attribution

Pricing: 

  • Free with limited functionality
  • Paid plans start at: $49/month for up to 2500 people. 

9: Marketo

Marketo is one of the most feature-rich tools on this list, it allows you to manage everything from lead management, email marketing, consumer marketing to account-based marketing and revenue attribution. 

Marketo for email automation

With around 2,300 customers and over 100,000 active users from all over the world, Marketo was named (for the 8th consecutive year) the leader in CRM Lead Management Tools on the market right now. 

With their smart marketing database, users can have a 360-degree view of each customer across web, email, social, and mobile channels to better their understanding of the person they are selling to. With features like A/B testing, keyword analysis, lead management, customer engagement metrics, etc, Marketo can be a game-changer for your marketing and sales efforts. 

Key Features:

  • Easy to use UI
  • Rich segmentation
  • Intelligence

Pricing: 

  • Free with limited functionality
  • Paid plans start at: Starting at $895/month,

10: Campaign Monitor

Loved by over 2 million marketers at 250,000 businesses around the world, Campaign Monitor is another great email automation software. With easy to use email builders and pre-designed templates, users can send out professional-looking emails in minutes. 

Campaign monitor : Email automation software

If you run an e-commerce store, you can use Campaign Monitor to drive more sales by sending out automated abandoned cart messages, cross-sell new products, create newsletters to stay on customer top of mind and make use of product reviews to spread positive word of mouth. 

Campaign Monitor also provides intelligent data with smart lists and segmentation so you can tailor your messages for higher ROI. You can also create beautiful sign-up forms to capture new leads and build up your mailing list. 

Key Features:

  • Detailed analytics
  • Great support
  • Ecommerce support

Pricing: 

  • Free with limited functionality
  • Paid plans for email suite start at: Basic ($9/month), Unlimited ($29/month), Premier ($149/month). 
  • Paid plans for eCommerce marketing starts at: Starter ($9/month), Growth ($29/month), Professional ($49/month). 

Related : How to Send a Newsletter with Campaign monitor in 5 Minutes

11: Mailchimp

If you have Googled email marketing tools, there’s a good chance you already know what Mailchimp is. For the rest of you all, Mailchimp is one of the leading email marketing and automation solutions out there. 

Mailchimp: Email automation software

It has been in the business since 2001, MailChimp has become one of the largest email service providers out there, with a market share of over 45%. MailChimp boasts 15 million users worldwide, who collectively send a billion emails every day!

From website building, landing page optimization, A/B Testing to email automation, e-commerce integrations and more- Mailchimp provides an all in one marketing solution for small and big businesses alike. 

Key Features:

  • Behavioral Targeting
  • Website builder
  • CRM 

Pricing: 

  • Free with limited functionality
  • Paid plans for email suite start at: Premium ($299/month), Standard($14.99month), Essentials ($9.99/month). 

Final Words…

Marketing can be hectic. With so much going on, especially after the advent of social media, marketers are expected to be present everywhere, at all times, to get new leads and stay on the top of customer’s minds. Email automation software like the one we talked about is great at reducing your workload and freeing up your time for more strategic work.

Remember, every business has a unique marketing goal. Depending on what facet of your business you are looking to automate, you can choose between any of the above-mentioned email automation software. If we missed your favorite email automation software, do let us know by tweeting us @bit_docs. 

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