Let’s be honest.
Almost everyone you meet is so fanatically, foaming-at-the-mouth crazy about sports. The adrenaline rush and excitement one gets while watching their favorite sport – it can’t be put into words.
Considering the popularity of sports, it is obvious that there’s a large market for sports content on the internet.
However, unfortunately, there are not many websites designed to meet this growing demand, and the websites that are already there – half of them are more of a background noise.
Well, given the global fame of sports, it’s somewhat surprising that there aren’t more top-of-the-line sports-related websites.
The good part? This is exactly where your sports website can step up. If you’re planning to create a sports website, this is just the right time,
But to do that, you need to have engaging content to publish, and we’re going to help you with just that.
In this blog, we’ll look at a few engaging content ideas that every sports enthusiast would most definitely love.
Ready? Let’s go!
1. Breaking News
You’d be amazed at how many household-name websites began with a simple idea: just get the news out as soon as possible.
This is how TechCrunch got started, and just look at how popular that site is.
However, this idea will work more smoothly if you have some connection that can provide the inside scoop on a team or player, but that’s not very essential.
There are press conferences for every major sporting event and also many minor sporting events, and we know that you can write up a few hundred words as soon as the press conference is over.
Also, if you can get your site accepted onto Google News, then you could quickly rack up plenty of views.
Sounds great, right?
2. Fresh Opinions
There’s no shortage of sports experts out there but the issue is that they all seem to say the same thing.
People won’t visit a site if the only views are the ones they’ve heard many times before!
Be unique, and offer a fresh perspective.
Here’s an example: Every soccer fan will know that France and Germany will do well during the Euro 2020 competition.
So, can you argue that Italy or Croatia might win along with a bet offer?
Or can you argue that early-favorites England might flounder during the later rounds of the tournament?
Honestly, if you want to draw people to your website, then you’ll have to offer something that the average sports fan can’t get from elsewhere.
Besides general opinions, other long-form content could include an in-depth analysis of how games were won/lost.
3. Amateur Level Sports
While your website might focus primarily on the big leagues, it’s worthwhile offering some content related to the divisions that aren’t at the pinnacle of the sport.
This is an underrepresented area by large networks because it’s not glamorous enough for them
But since when did a passionate sports fan care about what’s glamorous?
They want to know how smaller teams are doing, the state of the lower divisions, and the players who might make it to the top level.
This type of content is unlikely to be the bulk of your material, but the occasional deep dive into what’s going on at a grass-roots level will be worthwhile.
That’s not it! It will also bring the added benefit of establishing your expertise for your chosen sport.
4. The Broader Culture
Ask people why they love a sport, and they’ll typically come up with a few reasons that draw them to the action and a few reasons that have nothing to do with the action directly but rather the world surrounding the sport.
All sports belong to the people, and fascinating cultures build up around them, be it how people dress, the pre/post-game routines, or the songs that became soundtracks to famous victories.
People love to read about these types of things, so a section dedicated to sporting culture will be well-received and loved for sure.
5. Fun Quizzes
Everyone leaves a website when they don’t find what they’re looking for, or if they don’t find anything worth staying.
Now, consider the purpose of your sports website. You want people to read your content, enjoy your website and stay hooked on it, right?
So what can you do to increase visitor engagement on your sports website?
The answer is simple – quizzes.
There’s something we can say with utmost confidence – one can never go wrong with quizzes.
According to a survey, 82% of people who see a quiz in their timeline will take it. That means, almost everyone loves playing a quiz, and with good reason.
They’re super fun, addictive, tricky, and perfect for educating someone about a particular sport!
If you want people to engage with your sports blog or website, sharing a quiz is the way to go. (If you don’t believe us, just think about BuzzFeed quizzes. You love to play them, right?)
From a specific sports quiz to a mixed one – you will never run out of quizzes to post on your website. So when you’re out of ideas for blogs, even then you can post a quiz and keep people engaged.
What more could you ask for?
6. Insightful Podcasts
There’s one thing that every sports lover has discovered during the coronavirus pandemic – their love for sports goes way beyond watching live competitions.
They love watching sports movies, YouTube videos, reading sports articles, and maybe even books.
And they obviously love listening to sports podcasts too.
Whether it is listening to Wood and Galvin analyzing and talking about all things wrestling or Daniel Jeremiah’s high-quality insights into the world of football – sports enthusiasts love it all.
Considering how popular sports podcasts are, why not incorporate them into your sports website?
You can either create your own podcasts or share the podcasts you love with your website readers.
The possibilities are endless!
Be it the players, their stories, the rivalry between teams, the records, the games, or the moments – sports give us a lot to stay hooked on.
Incorporating all of the above content types into your sports website will surely help to establish your credentials as a website worth visiting.
For the maximum impact, make sure to include all this content in your newsletters and on your social media channels!
Over time, you’ll find that you’ve developed a loyal following. That’s what your end goal is, right?