For years brands have tried to woo customers through sales calls and in-your-face advertisements and at times annoyingly oversell themselves. Nowadays, customers are more inclined to do their own research, and understand what product is the best, and what suits their needs before making a choice. In fact, 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice and 81% of shoppers research their product online before purchasing.
So if your company has been holding on to some traditional marketing methods, then it’s time to amp up your game with the help of some inbound marketing techniques. Through inbound marketing, you can attract customers, solve their issues, and divert them to your brand.
In this blog, we hope to help you understand what inbound marketing is and why it is important, and also give you a list of some of the best inbound marketing examples that you need to know! Let’s get started!
What Is Inbound Marketing? (Definition)
Inbound marketing can basically be defined as a business methodology that aims to attract new customers through the creation of content that is valuable to the audience. It also ensures that the experiences provided to the customer are tailor-made for them.
Inbound marketing is different from outbound marketing. While outbound marketing deals with proactively reaching out to your customers to get them interested in your product, inbound marketing focuses on making and distributing content that attracts people to your website.
The basic aim of inbound marketing is to garner new customers for your company. This process usually happens before the customer is ready to buy the product. The idea is to make a good early impression which will lead to brand preference and eventually into revenue.
In a nutshell, inbound marketing can be summed up with four major phases:
- Build Loyalty.
This technique of marketing focuses on creating brand awareness. It is constantly on the lookout for gaining new customers with a special focus on visibility and solving the problems of the audience.
Now that we understand the concept and idea behind inbound marketing, let’s dive into why it’s such an important and popular marketing technique for businesses today.
Importance of Inbound Marketing
1. Low Cost
You will always find yourself on the leaner side of profits with the regular and traditional style of marketing. No matter how much revenue you generate through customers, it may not amount to much if you are spending a great chunk on marketing.
This is where inbound marketing is stealing the show with more cost-effective methods of marketing. According to a study, leads generated through inbound marketing cost a whopping 61% less than the leads generated through outbound marketing. Yet another stat says that you save $14 for every new client you acquire through inbound marketing.
This is mostly because of the difference in elements used for inbound and outbound marketing. While outbound marketing requires you to invest in billboards, advertisements, and many other expensive marketing tactics, Inbound marketing mostly relies on content creation, which is relatively cheaper.
2. More Reliability and Credibility
The customer tends to respect and trust the organization more when they reached its website with the help of their own research rather than through an “out there” advertisement. Allowing the audience to make the choice on their own always gives you more credibility as an organization.
A majority of customers today trust online research before buying anything. Therefore through inbound marketing, making useful content, leveraging social proof, doing regular podcasts, and just focusing on creating quality and creative content will aid you in reducing the risk factor that a customer might have towards your brand.
3. Targeting the Right Audience
Inbound marketing is much more than just developing brand awareness. Getting the right audience and customer right to your virtual doorstep is another key advantage that it gives your company.
Inbound marketing helps you in getting the right kind of traffic on your website and quality leads that have a higher chance of turning into customers.
This is because inbound marketing takes an approach that focuses on generating content that solves customer issues. This also ensures that more people consume your content and get to know your brand. Once people start associating your brand with positivity, you will get the right customers.
4. Space to Improve and Adapt
Inbound marketing ensures that you are always in touch with the needs and demands of the audience. To provide them with solutions you will first have to figure out what is ailing them, which will in turn help you in understanding how you can improve your products and organization to cater to the needs of the audience.
By staying relevant and constantly staying in touch with the customers on social media and paying focused attention to their conversations, queries, and feedback you will be able to evolve yourself and therefore improve your services as well as your products.
Having understood the relevance of inbound marketing in today’s times, let’s go over the various modes and methods. The goal is to help you understand and identify which modes will work for your company’s needs.
9 Inbound Marketing Examples You Need To Know About!
In the digital world, blogs are considered to be the most efficient and trusted source of information. Thousands of users go through a blog every day to search for solutions and information that they are looking for. Treating them as a crucial source for inbound marketing will help you create a strong lead generation foundation.
Blogs are a wonderful way of creating authority within your industry, providing information that is helpful for your audience, positioning your product or services as solutions to common issues, and much more. They help your potential customers get the information they need from you as the source, improve your brand value, and ultimately help you generate more traffic to your website.
You must ensure that you constantly engage with the audience through blogs at a good frequency. The more blogs you publish a month, the more traffic you will generate. This will help increase the number of leads for your company.
Read More: Top 17 Marketing Blogs & Websites You Need To Bookmark!
Podcasts are another inbound marketing example for delivering quality content to audience members. It caters to audiences who are not looking for written content. Specialized podcasts that focus on particular topics and themes are very popular amongst the masses who consume them like hotcakes.
The special thing about having a podcast for your company is that it gives the organization a certain personality that the audience might associate with. It adds that extra spice to your brand that attracts the audience to you.
This ensures that when the audience is deciding on which brand to choose, they will associate with you on an emotional level. Another advantage that podcasts have is that they don’t require a lot of finance to start with, a couple of mics and a good host are all you need to do the trick.
Written content is not everyone’s cup of tea, so you need to be able to cater to a diverse audience. Therefore it will be in your best interests to invest in visual content like infographics.
Infographics work as an interesting inbound marketing example as they provide the audience with a quick snapshot of useful data in a visually-appealing manner. Thus you are branding yourself as a business that is effective in catering to your customer’s needs and also providing them with quality information in the format that they want. Helpful infographics are very easy to share and can go viral.
Another inbound marketing example is email. It is a very intimate form of communication with your audience because you are addressing each individual personally.
Through inbound email marketing, you can send important and enticing information to the audience like discounts on your products, various promotions, demos that push them towards a product, etc. and keep them engaged with you. This creates a personal bond with your audience and lets them know that you are helping them with helpful information and great deals.
Through emails, you will be able to generate a personal relationship with your prospects and ensure that you turn them into leads. However, it can also backfire if you don’t manage the content that is sent through emails. Customers will be quick to discard emails if you bore them with long useless information and indulge in only selling yourself rather than solving their issues.
Read More: 6 Ridiculously Simple Email Marketing Tips For Content Marketers!
5. Influencer Marketing
Today, many brands across the globe keenly invest in influencer marketing and gain suitable profits from them. It is a great inbound marketing example and a very convincing form of advertising.
When done right, it is a simple and effective way of attracting people to your brand. You need to be able to pick the right influencer for your brand, who has a strong connection with your target audience and has persuasive skills to turn these people into your customers. If the audience associates your brand with their favorite influencer, you are basically turning an influencer fan into your customer.
To indulge in influencer marketing you need to know the preferences of your target audience and use them to your advantage.
The scope of the content that you can provide through eBooks is very large which is what makes it a very influential source and a great example of inbound marketing. In fact, around 191 million ebooks were sold in 2020 up 12.35% from 2019.
Through eBooks, you have the opportunity to develop your brand as a hub for resourceful and insightful information. Though writing content for it requires a high level of sophistication, it is also very rewarding.
Ensure that you save the most hard-hitting information and content for this format. The basic aim is to trade information with contact information and turn them into leads. You can also set up a website or a blog and promote your eBooks. This can be done by creating a small landing page to collect leads and let the traffic download free eBooks. More eBook downloads mean that you can reach out to more users and convert them.
A webinar is basically an online seminar where you are able to present good content to a good number of your audience in the form of a lecture. Studies show that nearly 70% of the webinars are oriented toward increasing sales and engagement.
Just like podcasts, webinars also give an opportunity to add more personality to your brand. It lets you add a human touch to your brand and makes it more appealing to the audience.
The aim of a webinar is the same as many other content-providing modes – to give relevant information to the audience, but it differs in the fact that a webinar is able to deliver that information on a more personal and engaging level.
Moreover, webinars help you understand what is the right time to post content and what days get you the most traffic. Having an expert deliver the webinar allows the audience to come in direct touch with your brand. The better the quality of the webinar, the more leads you will be able to generate.
8. Social Media
Social Media is one of the biggest platforms for inbound marketing. If you learn to use it right, it can be the biggest boon you have as a business.
Inbound marketing through social media will help you drive traffic and sales success for your company. By focusing on organically increasing engagement through social media you will be able to drive traffic toward your website.
You can use platforms like Instagram and YouTube to make posts and videos that are enriching for the audience. With the world practically hooked to these platforms, scrolling down reels and shorts all day, you can use it to your advantage and get the audience hooked to your content.
You can also use social media as a platform to build loyalty as well as generate the right kind of buzz around your product. Curating a community for your organization on social media is yet another manner of improving your leads and building your brand value.
Read More: Social Curation: What is it & How to Use it to Get More Leads!
9. Pillar Pages & Topic Clusters
Pillar pages and topic clusters have become important and crucial aspects of content strategies in the last few years. A pillar page is a page that covers all the relevant aspects of a specific topic.
While they might not be as detailed or in-depth on a topic as an eBook or a blog, they do answer the relevant questions at a higher level. They also give you an opportunity to come up with more articles that are related to the topics you have touched on on the pillar page.
Therefore you have a number of “topic cluster articles”, which are longer in length and more detailed. All of these articles are connected and linked to the main article on the pillar page. This makes your pillar page appear as an authoritative source of information to Google and therefore ranks it higher. As a result, it will bring you more credible search traffic and new customers to your website.
9 Best Inbound Marekting Examples You Need To Know!
- Influencer Marketing
- Social Media
- Pillar Posts or Topic Clusters
Inbound marketing is therefore a practical and effective technique of marketing that not only works at improving your brand value but also gets you more sales and revenue by attracting new customers to your website on a daily basis.
It is not an easy method to master as it requires effort and patience. You need to constantly engage with the audience and provide them with relevant content on a regular basis.
But if done correctly, it yields wonderful results. Hopefully you’ve learn a bit more about the various inbound marketing examples that you can utilize for your website traffic! Good luck and adios!
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