Top 100 Micro Instagram Influencers to Follow

Looking to up your influencer marketing game? We have curated a massive list of the top 100 Micro Instagram Influencers (and counting!) to help you get started!

On average, Instagram users spend 53 minutes per day scrolling and liking awesome photos. That’s just five minutes less than Facebook users spend. When Facebook acquired Instagram back in 2012, many called it the wackiest acquisition till date as the purchase price was around $1 billion. A little over 6 years later, that purchase is looking like the smartest thing Facebook has ever done!

As Instagram became everyone’s favorite app, it also popularized the concept of influencer marketing. In 2017, the term “influencer marketing” increased by 325% in Google searches. The influencer marketing phenomenon continues to make noise in the industry, giving birth to new agencies acting as matchmakers between brands and influencers.

Instagram Influencers giphyMarketers all around the world have taken notice as roughly two-thirds of marketing departments are looking to increase their budget for influencer marketing over the next year. In 2017, a mind-boggling 12.9 million brands sponsored influencer content was posted on Instagram. That number is estimated to double in 2018, creating an estimated market size of nearly $1.7 billion.

Why is Influencer Marketing Taking Off?

You may be wondering why are marketers and brands lining up with billions of dollars to partner with normal people like you and me? Actually, therein lies the answer. You see consumers have increasingly lost interest in traditional advertising methods and subsequently in celebrity endorsements.

People like to make purchase decisions based on the experience of their peers, friends or the micro influencers they follow so dearly on social media. You don’t have to believe us though, take a look at these mind boggling stats:

  • Over 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.
  • 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger.
  • Just 3% of consumers are influenced by celebrity endorsements in their product purchase decisions.
  • 4 in 10 millennial subscribers say their favorite influencer understands them better than their friends.
  • 49% of consumers depend on influencer recommendations.
  • 40% of consumers have purchased something after seeing it on Twitter, YouTube or Instagram.
  • 6 in 10 teens follow advice from influencers over celebrities.

Shocking, right? Believe it! Over 67% of marketers are planning to increase their marketing budgets in the next 12 months, particularly on Instagram. Influencer marketing is particularly big amongst those in the fashion industry as 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year.

The term “influencer marketing” increased by 325% in Google searches.

In addition, 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers. And why wouldn’t it be? Research shows that Influencer Marketing Campaigns earn $6.50 for every dollar spent! Talk about cost-effective!

Read more: Instagram Bio Hack: How To Add Multiple Links On Instagram

Top Micro Influencers on Instagram Right Now

In 2019, 92% of marketers who used influencer marketing found it to be effective. If you missed out last year in capitalizing on the influencer trend, don’t worry. Influencer marketing is here to stay and will continue to be one of the most cost-effective marketing channels for brands and small businesses alike. If you want to hop on the influencer marketing train, we have curated a massive list of 100 micro-influencers in 10 different categories for you to reach out and partner with.

We’ve also included links to each of their Instagram accounts, so you can check out their accounts, see if you like what they are doing, and simply “DM” them for collaboration! Let’s dive in…

Top Food Influencers on Instagram

  1. Jessica Jay (43.4k followers)
  2. Lindsay (cotter crunch) (72.2k followers)
  3. Molly Yeh (315k followers)
  4. C.R Tan (58k followers)
  5. Erin (the almond eater) (28.2k followers)
  6. Megan Gilmore (70.9k followers)
  7. Nick N. (70.3k followers)
  8. Molly Tavoletti (60.4k followers)
  9. Russ Crandall (45.8k followers)
  10. Thalia Ho (70.7k followers)

Top Travel Influencers on Instagram

  1. Brendan van son (93.9k followers)
  2. Joshua K Jackson (95.2 followers)
  3. Annette White (99.2k followers)
  4. Eric Stoen (82.3k followers)
  5. Kate McCulley (100k followers)
  6. Alex Lost With Purpose (40k)
  7. Annies Bucket List (95k followers)
  8. Nathalie Roch (99k followers)
  9. Prakriti Varshney (39k followers)
  10. Davis Paul (32k followers)

Top Fashion & Style Influencers on Instagram

  1. Ada Oguntodu (69.4k followers)
  2. Jess Than (97.3k followers)
  3. Monica de La Villadiere (59k followers)
  4. Irina Lakicevic (84.8k followers)
  5. Yoshino (29.2k followers)
  6. Moded’amour (37k followers)
  7. Ryan Clark (160k followers)
  8. Konstantin (143k followers)
  9. Clara Famularo (44.3k followers)
  10. Valentin Bruneau (29.1k followers)

Top Photography Influencers on Instagram

  1. Gueorgui Pinkhassov (94.2k followers)
  2. Dustin Giallanza (5k followers)
  3. Alyssa Rose (8.1k followers)
  4. Donjay (113k followers)
  5. Sam Oetiker (39.3k followers)
  6. Ashraful Arefin (34k followers)
  7. Lindsey Childs (7.5k followers)
  8. Edith W. Young (16k followers)
  9. Jeff Rose (77.6k followers)
  10. Tom Kahler (36k followers)

Top Mommy Bloggers on Instagram

  1. Gee Collins (14.6k followers)
  2. Lucy Jessica Carter (79.8k followers)
  3. Modern Zulu Mom (6.3k followers)
  4. Ellie Polly (5.8k followers)
  5. Samantha (@shelovestoglow) (23.2k followers)
  6. Melissa Magdziak Ogletree (20.2k followers)
  7. Marina Kohler (17.4k followers)
  8. Angie Culpepper Johnston (16.2k followers)
  9. Jacqui Kruger (51.2k followers)
  10. Krystal (@krystalhipwell) (89.3k followers)

Top Lifestyle Influencers on Instagram

  1. Gloria Morales (102k followers)
  2. Tiffany (@stay_beautifful) (62.2k followers)
  3. Oriana Polito (9k followers)
  4. Chipi Lahrssen (12.4k followers)
  5. Erika S. Lorenzo (32k followers)
  6. Lizzie Peirce (51.2k followers)
  7. Nancy ( (4.4k followers)
  8. Chhavi Verg (31.8k followers)
  9. Hannah Dtrick (39.6k followers)
  10. Brooketini (9.8k followers)

Top Design Influencers on Instagram

  1. Jenni Kayne (127k followers)
  2. Mandi Gubler (106k followers)
  3. Natalie Myers (18.9k followers)
  4. Carolina Escobar (3.4k followers)
  5. Arquiteta Karina Moura (16k followers)
  6. Anna Spiro Design (19.5k followers)
  7. Nicola Castellano (2.2k followers)
  8. Mandi Johnson (30.9k followers)
  9. Lane Lenhart (4.4k followers)
  10. Bre Bertolini (99.9k followers)

Top Beauty/Makeup Influencers on Instagram

  1. Karina Reyna (21.7k followers)
  2. Vivian Nweze (35k followers)
  3. Brandi Davis (4.9k followers)
  4. Linda Martin (10.3k followers)
  5. Ally Seago (5.1k followers)
  6. Jocelyn (@thebargainbeautyandbarr) (2.8k followers)
  7. Ashley Marcello (4.8k followers)
  8. Autumn Skibinski (65.9k followers)
  9. Sarah Lapierre (4.3k followers)
  10. Lonni Smith (53.4k followers)

Top Fitness Influencers on Instagram

  1. Natalia Dominguez (10.9k followers)
  2. Elena Martin (11.5k followers)
  3. Shara Swanson (30.1k followers)
  4. Rodrigo Vaca Diez (45.7k followers)
  5. Bella Sofia (2.7k followers)
  6. Paulette Neo (9.3k followers)
  7. Ty Haney (38.8k followers)
  8. Karran Kharas (45k followers)
  9. Julieta Bautista (10.3k followers)
  10. Andrea Lopez-Velarde (35.6k followers)

Top Wedding Influencers on Instagram

  1. Tina Valerdi (37.2k followers)
  2. Tony Marklew (91.2k followers)
  3. Yvonne Tamayo (12.1k followers)
  4. Marcy Blum (42.6k followers)
  5. Emily Alarcon (4.1k followers)
  6. Simone Tostes (60.2k followers)
  7. Marieta QuieroUnaBodaPerfecta (46k followers)
  8. Roni (@roni_floral_design) (8.5k followers)
  9. Por Patty e July Stabile (10k followers)
  10. Emily Dimant (3.7k followers)

That’s all folks!

And there you have it, folks! A list of 100 micro influencers on Instagram right now. From food to fitness, we have got it all covered. If you don’t want to miss out on such a massive opportunity to get your brand, product or service in hands of some of these people and build a relationship, you should start emailing and DM-ing them right this second! What are you waiting for? Go!

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