Let’s admit it – growing a business is not a walk in the park. The fear of things going sideways is always, always lingering upon you.
Well, even though there’s isn’t any specific “sauce” that you can add to the recipe of success, there are a few tips you can learn and implement. One of them is sending great newsletters.
See, a lot of people check their emails every day. In fact, according to a survey, email has an ROI 4 times higher than social media, direct mail, and paid search.
So, if you’re NOT sending newsletters to your audience, you’re making a huge mistake. They are undoubtedly one of the best ways to keep your business on the radar of your target market.
Moreover, newsletters help your customers know what’s going on in your business and realize that they aren’t just a name on a list. They give your customers a feeling of being included!
However, creating a newsletter takes time and money, and we know that these two things come at a premium when you’re running a business. 🙂
Therefore, in this blog, we’re going to walk you through a tool that will help you create stunning newsletters in minutes. But, before that, let’s take a quick peek at what newsletters are.
What Exactly Are Newsletters?
A newsletter is an email that you can send to your customers, prospects, and subscribers to update them about your business, products, and services.
Newsletters give you direct access to your target market’s inbox, allowing you to share engaging content, drive traffic to your website, and convert leads.
Now that you know the nitty-gritty of newsletters, let’s get to what you came for. The tool that will help you create solid newsletters in minutes is…*drumroll*…elink.io!
Everything You Need To Know About elink.io
You have a lot to compete within your subscribers’ inboxes. That’s why using a powerful newsletter creator like elink.io is critical to designing an email newsletter that people want to click through!
elink.io is a content curation platform that you need to have in your tool kit regardless of your industry. It is easy on the budget, simple to use, and comes with all the features you need to create and share beautiful newsletters, webpages, and more.
Simply put, elink is the fastest, coolest, and most efficient way to create and share newsletters on any topic in a visually appealing, smooth way. Just add links to the content you need to share, and elink will create a stunning newsletter for you in minutes.
The platform offers over 50 pre-built templates, so you don’t need to think about the design aspect, and you can focus on growing your company. Moreover, you can add your own images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your header and footer body. What could be better than that?
The best part? Unlike most other newsletter creators, elink.io lets you collaborate with your team in real-time. So you and your team can work together on bundling, creating, and sharing content. You can even add a search bar in the newsletter and make it easy for your readers to find what they are looking for.
There’s more! elink has a robust RSS reader that lets you add RSS feeds of the publications you love. You can bundle links directly from the RSS Reader and create a stunning newsletter in seconds.
And, the most amazing feature of elink is – content automation! Using elink’s nifty automation tool, you can automate content creation for your newsletters, websites, and more. All you have to do is pick sources and add filters in order to make your content more effective and relevant.
Okay, so now that we have convinced you to try elink (hooray!), let’s understand how you can create a stunning monthly newsletter with elink.
Note: You can either choose to create a newsletter manually or using the automation feature. We are going to walk you through both these features. Let’s roll!
How to Create a Newsletter on elink (Manually)
Step 1: Choose a Newsletter Template
The coolest thing about elink is that you don’t have to worry about all the tricky design rules. With elink’s stunning newsletter templates, you’re already way ahead when it comes to designing.
Now, here’s what you need to do: choose a template and customize it the way you want. We’ve quite a splendid collection to choose from, so take your time to find the one that fits your needs the best.
By the way, you can also create a newsletter from scratch. It’s totally up to you.
Step 2: Add Links to the Newsletter
Here comes the fun part. You can add links to the content (articles, videos, products, etc.) that you want to show up in your monthly newsletter.
elink is so robust that it will automatically generate an image, a title, and a short description with each link. Of course, you can modify and customize any of this information if you want.
elink is also an RSS reader and a bookmark manager so you can quickly select your preselected links directly from the link library or the RSS feeds or enter them manually.
Step 3: Add Header
We know that a compelling email header design decides whether the reader would read your entire newsletter or bail on it. That’s why we’ve given you the option of designing your header body the way you want.
You can add images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your header body. elink even lets you choose from over 6 font sizes for your header body.
What’s more? You can also use elink’s Canva integration and design an eye-catching banner directly in elink.
Step 4: Add Footer
An email footer is a place where the recipients would look for details about your brand. It is a place for transparency, clarity, and good design – exactly what elink provides.
You can add images, text, bullet lists, numbered lists, buttons, social icons, and dividers in your footer. Moreover, you can link the social icons with your own social media accounts in seconds.
Step 5: Choose a Layout for your links:
Just jump right in and don’t worry about wasting valuable time designing the layout of your monthly newsletter. elink has already done all the heavy lifting for you.
You can choose your favorite layout from all the different options with a simple click of a button and elink will change the formatting of those tiles to your chosen style.
Step 6: Design and customize
You’ll get a perfect combination of colors in our templates. But, if you want to change the colors, you can do that too. Apart from that, you can also customize the font styles, button text, and more – in just a few clicks.
One of the most robust features of elink is that you can even add a search bar if you are adding a bunch of links such as resources etc.
Step 7: Share Your Newsletter
Yay! You’ve now created a stunning monthly newsletter that is ready to be shared with the world. Now, hit the ‘Publish’ button on the far right corner of the screen, and a pop-up will appear, allowing you to customize your content URL.
Once you have customized the URL, another popup will appear where you need to select the ‘newsletter’ option. From there, you can share your masterpiece via Gmail, Mailchimp, or any other third-party email marketing tools like Get Response, Active Campaign, etc.!
How to Use elink’s Newsletter Automation Feature
1. Head over to elink and click on the ‘Automation’ option.
2. Now, click on the ’Create Automation’ tab.
3. You’ll see a pop-up in which you can name your automation and set the scheduling frequency. Depending on your requirements, you can choose between daily, weekly, or monthly. You can even set the time at which you want the process to start running.
4. Now, you need to decide whether you want to generate a brand new elink post on a regular basis OR update an existing elink post.
5. Once you have made the decision, you need to define your sources. Your source could be an RSS Feed folder, a bookmark folder, or an RSS feed.
We know how crucial it is to publish the right content, and that’s why we’ve given you the option of specifying your own keywords.
You can also pick between ‘Most recent’ & ‘Best results’. The ‘most recent’ places a priority on time, whereas ‘best results’ place a priority on keywords.
You also need to choose the maximum number of articles you want to be published at a time.
6. In the last step, choose exactly what you want to happen once your newsletter is published.
- Do you want to get a notification informing you that your newsletter has been created?
- Do you want it to be published only in your elink account?
- Do you want it to be automatically sent over to Mailchimp as a draft?
- Do you want to share it through Zapier?
As soon as you pick one of these options, BOOM! It is done! Now relax, have a cup of coffee while watching your content being automatically created.
Whether you want to use e-newsletters as an acquisition channel or you would just like to send out a simple, basic little newsletter every now and then – elink has got your back.
elink has a wide range of newsletter templates available – and we are sure that you would find at least one that suits your needs. ✨
So, are you ready to create some beautiful newsletters using elink? Let us know your experience by tweeting us @elink.io. We would love to hear all about it!
(Remember, your newsletters should feel like an update from a friend, rather than a pushy salesperson.)