The 21st-century consumer is tech-savvy and time-starved. They need really quick resolutions for their problems.
And, no matter where they are, within a matter of a few seconds, they can look up what they need and where they can get it. All thanks to the internet!
As per a recent survey conducted by Oberlo, each day almost 3.5 billion searches are processed on Google alone!
Just think about how HUGE the online market is? Uncharted territory for so many businesses!
The problem is, businesses focus too much on the product and too little on its distribution to the audiences. This way, they miss out on major opportunities.
BUT WE GOT YOU COVERED!
Not only are we going to share some nifty tips and tricks to help you scale your business, but also share some marketing tactics to help you grow.
What are Marketing Tactics?
Marketing tactics are simple actions that a firm can perform to meet a goal.
It’s important for your users to have an exceptional experience when interacting with your product online. You need to let them connect with your message and use that to develop a bond.
Marketing tactics let you do just that!
You won’t only be increasing traffic to your website, you’ll be leaving a resounding mark in the minds of the prospective customer with what you have to offer.
So, without further ado, let’s dive in.
15 Marketing Tactics That Will Help You Up Your Game
1. SEO (Search Engine Optimization)
Old or new, top-ranking or scraping at the bottom of the barrel, nothing comes close to the impact of SEO in digital marketing.
Your websites could literally shape-shift to a user-friendly and robust website with a strong hold on SEO.
Given the complexities of SEO, nobody can handle it better than SEO experts.
This tiny investment, in turn, will generate better conversion rates and improve your firm’s visibility online.
Some more reasons why SEO matters:
- Generates credibility.
- Boosts inbound traffic.
- Increases brand value.
Ah, blogs! You’re not only reading one but you also now know that they lead a potential customer to the business’s doorstep.
To generate traffic, consistent blogging is not only an inexpensive option to attract your target audience but highly effective as well.
Blogging is, in essence, a MUST for small businesses. Incoming traffic to your site will help you sell your products.
Things to keep in mind while writing a blog:
- Sturdy amount of information.
- Use of keywords.
- Right outlay.
If not yourself, hire someone who can curate engaging content but do not miss out on the opportunity of hooking your audience to your brand!
3. Content Creation
Content creation can be anything – from blogs to other written or visual content that catches the attention of your audience.
But, content creation is a complex process and multiple factors need to be addressed for it to shine through.
One of these factors is the need for creating content that is engaging!
You can increase engagement by posting visually appealing content, being a reliable source of information, and more.
And an assistive tool will certainly go a long way in making that easy, right?
That’s exactly what elink.io is – a platform that you need to use for all your content-curation needs.
From helping you create stunning e-newsletters and webpages to sharing them in minutes, elink helps you with every aspect of your content creation process.
Read more: 24 Shocking Digital Marketing Stats for 2021
4. Social Media
So as we talk about content, let’s talk about where this content can reside and also be managed?
What place better than social media!
Today, social media is pretty much in charge of the whole wide world. Its impact is undeniable and its reach is boundless. It’s a major source of referral traffic.
Social media will enhance your existing content and aid you in generating more footprint among the masses about your product.
A few examples of such platforms are very well-known sites like Facebook, Twitter, Instagram, and more.
5. Email Marketing
Although emails may not seem trendy, their efficacy is still undisputed and is far from being totally out of use.
As per McKinsey & Company’s survey, email marketing is 40 times more effective than social media!
Benefits of Email Marketing:
- More customized.
- Allows to directly target customers.
- Leaves a resounding impression in the minds of the recipient.
With precise planning and sound targeting, emails could revive businesses and give back exceptional results.
The sole purpose of marketing is to give a gist of what your product has to offer to your potential client.
When happy customers share their reviews about your product, it’s a testimonial.
Testimonials tend to build an emotional connection and a sense of higher purpose with consumers than other types of marketing. Thus, building trust and allegiance to your brand.
It’s said that the best advertising is done by satisfied customers and testimonials will pave the way to do exactly that!
Simply put, crowdsourcing is gathering data from the audiences and molding it into marketing campaigns.
It is a great way to garner publicity and also get the word going about your product.
Here’s how to run a crowdsourcing campaign:
- Choose a simple product.
- Gather a crowd with the required experience in regards to the product.
- Develop a method to extract data.
Assessing market needs and boosting your sales – everything is possible from crowdsourcing.
8. Affiliate Marketing
Affiliate marketing is basically people promoting a certain company’s product for commissions by deriving a certain action from the end-user. This tactic is not only effective but also low-risk.
Why affiliate marketing works?
- It’s performance-based.
- Affiliates bring in their own audiences which extends the brand’s reach.
- Helps save costs on advertisements.
- It’s inexpensive.
- Adds to your repute and broadens website traffic.
Sponsorship is financially supporting a company or its products with goals of mutual benefit for both parties involved.
For example, when you sponsor a charity event, you can request the placement of your banners at the event. This way, you can back the charity event financially and also avail promotion from it.
Customers also tend to be appealed by companies that want to back positive events and gatherings.
The biggest advantage of sponsorships is the low-cost and high returns.
Advertorials are a form of advertisements that appear on newspapers, websites or magazines, etc.
They are paid content and are used to educate prospective consumers about a product.
The key difference between advertorials and advertisements is that the former is more detailed than the latter.
Other than direct promotion, advertorials offer in-depth insights about your product in the best way possible.
One of the most effective ways to address the company’s vision and build public trust is referrals.
It’s both a paid and an earned form where customers refer your brand to your desired audience in a constructive fashion.
Referrals impact buying decisions and customer’s impressions about your brand. Thus, referrals can help develop a positive outlook of your business.
12. Use Of Videos
Over the past few years, videos have taken precedence over other forms of content.
Recent reports by Wyzowl and their statistics reveal that 87 percent of businesses use video as a marketing tool.
The best part of this is that you can incorporate videos in a variety of ways in your marketing goals.
The consumers become familiar with the brand and can connect emotionally with the firm’s mission through videos.
This will increase leads but more importantly create a consumer base that will forever stay connected with your firm.
13. Take Part in Forums
Forums are places where active discussions take place.
Taking part in these forums is a fun way to get a conversation going about your brand. It also helps to nurture trust.
Yes, social media is definitely a forum in general but some better, more distinct platforms you can look out for are Reddit or Tumblr.
Quora, too, is a great Q&A platform to answer queries and attach a little something about your brand to tip the readers to your website.
Just learn how to use these forums in the right way and you’re good to go!
Although customers may still prefer real humans for solving their queries, it is not always viable for every firm to offer that.
That’s where ChatBots come into play.
ChatBots act as virtual humans that can solve all the simple queries that are there in the minds of the customer immediately.
ChatBots lead to better conversion rates but more importantly, adds to an invaluable customer experience.
15. Mobile-First Marketing
Humans are glued to their phones these days. This makes mobile-first marketing a must to garner attraction to your brand.
Brands need to offer a seamless experience despite the user interface and that’s exactly what people expect too. Mobile-First Marketing as a tactic lets you do that!
With this tactic, you can offer quick, customized solutions and keep in touch with on-the-go customers.
This is a one-time investment that’ll serve as a gift that keeps on giving
Marketing is a vital landscape that keeps growing and changing.
With every new trend, tactics that fit perfectly to YOUR marketing strategy need to be developed.
Learn what resonates and hits home for your firm. If your current strategies don’t yield satisfying results, get back to the drawing board and start from scratch!
Here’s how you can get started on creating your marketing tactics:
- Analyze your current tactics.
- Monitor its results.
- Switch out a failing tactic with a new one. (There are plenty to choose from!)
- Repeat the process.
The tactical mix that you create will surely influence your marketing goals.
But remember, it just can’t be a one-time thing. You need to constantly re-evaluate your tactics. Changing trends and failures will call for a revised plan and you need to prepare for that!
Calculate the results, analyze its performance and keep making tweaks to make the best possible tactical mix for your firm.
Got any queries? Tweet to us @elink_io and let us know. We’d be happy to hear from you.