Fitness Instagrammers have always been a crowd-drawing hit! However, it’s becoming an extremely competitive niche on Instagram. How the heck do you break through the noise? How do you make money? How do you grow your audience across your social platforms and rise above? Through a killer fitness Instagram bio ! Read on, to find out some of the best-hidden tips and tricks to writing the perfect Fitness Instagram bio. Let’s start converting those visitors into followers!
Our Instagram bio is without a doubt the most important part of your Instagram profile.
It is the first thing a user sees when he/she lands on your profile. This makes it a critical part of your Instagram strategy. This is what your Instagram bio portrays to your visitors:
- It forms the first impression.
- It lets visitors know who you are and why they should care about your posts.
- It acts as the gateway to engagement and traffic.
Instagram unfortunately only allows you to have 150 characters in your bio. This makes the job of creating an attention-grabbing bio, a creative rollercoaster!
Instagram bios require a lot of creativity, thought process and testing. You have to somehow compress all that’s interesting about you in about 3-4 lines. In this blog post, we are going to focus on fitness Instagram bios. Fitness has always been a fairly competitive niche on Instagram. It becomes challenging to write a bio that stands out from other fitness enthusiasts, fitness instructors or fitness brands. At the same time, you have to sound interesting enough so users want to click on your images. You ultimately want them to feel a connection with you.
Why Fitness Brands Love Instagram?
Instagram is a visual platform. With all the photos, videos and stories flying around, there’s not much text to work with. The fitness industry relies mostly on visual content. Instagram has allowed fitness folks to find a sweet spot and reach out to a massive audience who loves that visual fitness content!
A quick search of the most popular hashtags on Instagram shows the following hashtags amongst the most clicked: #motivation, #fitness, and #fitspo. People love seeing motivational content! It keeps them on the grind and inspires them for constant self-improvement. This is one of the primary reasons why you see a plethora of fitness models, trainers, and brands. They are all leveraging the platform and gaining massive audiences.
Even though Instagram has become the go-to place for people in the fitness industry, the barrier to break through the platform has become harder. Fitness is increasingly becoming a highly competitive niche. This makes differentiating yourself, a pre-requisite for success on Instagram.
Tips for Creating a Killer Fitness Instagram Bio
Hefty competition is no excuse for you to stop being creative with your marketing and branding on Instagram. In fact, the ones who are able to differentiate themselves from the pack are gifted with huge upsides and engagement. Don’t worry, you don’t have to figure it out from scratch. We have put together a list of some of the best fitness Instagram bio tips and tricks that’ll surely make you rise to the top.
Let’s get right into it!
1. Amp Up Your Profile Picture
Before you pen-down your fitness Instagram bio, make sure you have a top-notch profile picture to kick things off. A killer profile picture must be:
- High quality
- Clearly visible
- Not cropped from the edges
- In-line with your branding and the overall tone of your feed
If you are a fitness brand, the best way to go is to have the logo of your brand as the profile picture. This makes your appearance look more professional. On the other hand, if you are a fitness blogger or a personal trainer, a headshot can add a personal touch to your profile. It can even help you connect with your followers.
Bonus tip: Don’t forget to smile! It’s amazing how more likable you’ll be😀
2. Keyword Optimization
Once you have put up an awesome looking profile picture, its time to start with the bio. The first step to creating the perfect fitness Instagram bio is to write the perfect profile name and username (Instagram handle). People searching for you on Instagram will likely use your name or your username to find you. Instagram only considers the name or the username in search queries. So it’s really important to make sure that the name you use in your Instagram bio is the one people are searching for.
One neat trick to come up in Instagram search results is to include keywords in your username. Are you an industry specialist in a specific niche? Perhaps you consider yourself an expert in something? You can include those details in your Instagram profile name. This way, people can find you by your name or your expertise/passion.
3. Compress bio into an elevator pitch
According to Wikipedia, an elevator pitch is a short sales pitch; a summary used to quickly and simply define a process, product, service, organization, or event, and its value proposition. The trick with Instagram bios is to treat them like an elevator pitch. We know that you are proud of your fitness certification and degrees. However, in order to succeed in the digital world, you need to compress all your achievements in 150 characters! On top of that, you have to do so in an interesting manner.
The good news is that you can test and refine your bio from time-to-time to see what works best and what doesn’t. The things you might find interesting about yourself, may not be of use to your clients or customers. Don’t worry, just swap it out and try another one!
4. Get Creative
Instagram is all about creativity. It’s a “light-hearted” medium generally catered towards millennials, so you don’t have to be too formal in your bio. One way to blend in with the crowd in to use emojis in your bio. Apart from making your bio fun and interactive, it is one of the best ways to space out the text in your Instagram bio. Emojis are also used by brands and professionals to highlight different features of their brand. This helps them make those features easily readable and also, less sales-y.
5. Website Link
One of the biggest frustrations Instagrammers have is the difficulty in sharing multiple links in their bio.
Instagram allows people to have only ONE link in their bio. This creates a hassle for anyone who wants to send their followers to their website, a landing page, blog, webinar, podcast or anywhere else. Nobody likes the process of changing their bio link every single time they have a new post. To make matters worse, Instagram no longer shows you a chronological feed. This means when a business’ post says “the link is in the bio,” that link might not correspond to the actual link in their bio.
To solve such a big problem, we created elink.io, the perfect tool to have multiple links in your bio instead of just one. elink.io allows anyone to add multiple web links of any content (articles, blog posts, videos, audio, affiliate products, etc.) on the web, and create a collection of beautiful links that you can share on your Instagram bio.
It turns those links into a responsive landing page for all of your content. You can further add links to your elink landing page without changing the elink in your bio. Handy, isn’t it?!
Check out how fitness trainer Des Scoggin is using her Instagram bio elink to send her followers to her website, her YouTube channel, her website, and her e-commerce store, all at the same time! 💪
Another personal trainer, Madison Baylis is using her elink on Instagram to drive traffic to her YouTube channel and her affiliate products. 💪
6. Include a Clear CTA
The last part of your fitness Instagram bio is to add a clear call to action. The main purpose of having an Instagram page is to send your followers to your website, email, blog, podcast, YouTube channel, products, etc. This makes it important for your Instagram bio to have a clear call-to-action. Adding a line like, “Click here if you want a free e-book!” or any call-to-action that entices the user to click can go a long way.
Even though everybody knows that the link is clickable, you’ll be surprised how giving your followers directions can lead to higher click-through rates and engagement!
Fitness Instagram Bio Checklist
Alright! That’s a wrap, guys. Your Instagram bio is your introduction to the world. It is what makes people follow or maybe even ignore you… We suggest that you take time out of your busy schedule, and let your creativity flow with ideas, strategies, and tactics. A good Instagram bio is one of the most important hooks for first-time visitors and compels them to click that follow button.
In case you need a recap, here’s our fitness Instagram bio checklist that you need to follow in order to give yourself a bio that sells!
- Choose a name and username carefully and thoughtfully.
- Treat your bio like an elevator pitch.
- There’s nothing unprofessional about emojis. Use them!
- Have a clear all to action.
- Use elink in your bio to drive traffic to websites, products, and other social sites!
There’s no reason for you to have a mediocre bio now. Go try out these tips and tricks and let us know how it all turned out! Have any questions or suggestions? Let’s have a chat in the comments below.
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