Content is both the engine and fuel of marketing.
The best way to keep your business on a higher note is to find and share relevant content with the audience.
About 60% of marketers create at least one piece of content each day, which shows how heavily the relationship between marketers and customers depends on content.
You can’t take content lightly.
You can’t think of it as something that you need to tick off your to-do list.
Content can make or break your business, and you need to be really careful with it.
But then, you cannot sideline the fact that creating content from scratch is super tiring.
Plus, you cannot always write about a topic from ground zero, right?
That would take so much of your time and energy!
What if we tell you that there’s something that can make things a lot easier for you?
That you don’t actually have to “create” content from scratch to share it with people?
Just an FYI, we’re not talking about plagiarizing other people’s content and passing it off as your own – we’re talking about content curation.
So, what exactly is this magical thing? Let’s find out!
What is Content Curation?
A lot has been written over the internet on every topic.
If you start from scratch and write about, let’s assume, “Child Psychology,” it will take more than a lifetime to cover this topic entirely.
Because there is a long history attached to every topic, so covering all of it is impossible!
So how to keep up with this ever-expanding information?
More so, how to deliver this to your audience who look up to you for this kind of information?
TING! Content curation here at your rescue!
Content curation is discovering, gathering information that’s available on the internet, and then presenting it to your audience. That way, you spend less time writing things from scratch, and you’re able to publish information that your audience wants!
Content curation gives you the ability to cover much broader information by compiling the best information on that topic and sharing them in one place where your viewers can see them.
While doing it, people invest time in listening to what others have to say, see what fits best, and bring it all together.
That way, you can connect with the community of thought leaders of your domain!
So communication through content curation is achieved!
What’s next? Bring the marketers in!
How Content Curation Help Marketers?
To keep up with the ever so fast pace of the world, more and more people are using content curation, and it is gaining a central position in every profession.
For marketers, it is a fantastic way to engage with the audience and grow organically. Here are some more ways how content curation helps marketers:
1. The best ingredient for a content mix
Reading the same content every day can be really boring.
It is like eating chowmein every day!
How to break this monotony?
Order a Chinese platter someday.
That way, all your taste buds will rejuvenate!
The same goes for content. When you bring all types of content together, you can create a perfect blend of the content mix for your audience.
Read more: Data Curation: What is it & How to Do It?
2. Keeping up with the demand
Creating content consistently is not an easy task.
At some point, you are either going to lack productivity or quality.
So, in order to compete in today’s digital era, keep up with the demand by curating content instead of creating it!
3. Builds Connections
Content Curation is about identifying the best and relevant articles for your audience on a specific topic and sharing it with them. This enhances your connection with the audience – the sole reason for the growth of your business.
It also helps you in connecting with the people whose content you are sharing. Give them acknowledgment and credit because it tells more about the cooperating aspect of your team.
4. Makes you stand out
Creating content is something that every blogger is doing.
How to stand out in this competition?
How to stay in trend and make sure you don’t go way too offbeat.
The answer is simple – by curating content. Sharing insightful, relevant information with the audience will definitely help you stand out.
5. Saves Time
Worrying about creating new content every day is a big tension to live with.
When you curate content, you can save a lot of time and focus on other aspects of your company.
It’s a win-win situation.
6. Boosts SEO
Writing 3-4 blogs a week is not enough.
If you are a marketer, then you probably know the enormity of competition out there.
By curating content, you can enhance the visibility of your business.
So, curate content, create a buzz around it by sharing it with others, and you will get the added advantage of improved SEO.
7. Engages the Audience
For any company, keeping the audience engaged is #1 priority.
If you share the right kind of content to the right audience at the right time, you can easily kindle everyone’s interest.
8. Grow Your Following
All your hard work will add on if you do content curation the right way.
Read information, collect it, be selective and discriminative, and serve only the most relevant content with your audience. The more you do it right, the better your business leads will grow ORGANICALLY!
So share content, give credit, and grow your following!
9. Brand Building
With all these perks, content curation also builds your brand’s reputation by being a relevant, updated, and resourceful platform.
Through curation, you cannot only maintain the consistency of your content writing but also show your expertise in a specific domain.
Read more: How to Automate Content (And Why You Should)
Tips for Content Curation
Here are some tips to make sure that you do content curation the right way:
- Know your audience- Before sharing content, make sure it speaks to the audience. Make it more relevant by adding information that your targeted audience may be interested in.
- Develop a mastery of the topic before you share it- You must think of yourself as someone that the audience has trusted on. So don’t play games with their trust. Before you publish something, make sure you know all the ins and outs of that topic.
- Link to other platforms- Never forget to mention and give credit to the sources you have collected information from. It is a way to build a progressive community of content curators.
- Stay away from being too mechanical- Don’t think of content curation as bundling up links and smashing them on your viewer’s face. It is advisable to share your own thoughts as well.
- Focus on visuals- You better stay all shiny when it comes to visuals. In content curation, you provide a valuable source of information that has made its way through days of hard work. You would want it to make an impression on the readers, right? So brush up on the presentation of your curated content!
Elink.io: The Ultimate Tool for Content Curation
In today’s time-specific world, curating content is not an easy task.
If the tool you are working on takes a lot of time and energy from your side in designing, it becomes an add-on to your misery.
Want to get some relief?
Try out elink.io – the best content curation tool on the planet.
All you have to do is simply collect links around any topic, and elink will help you convert those link collections into visual content that you can publish any way you want!
The tool offers over 70 pre-built templates, which means that you don’t have to think about the design aspect, and you can focus on other aspects of your business. You can bring your own personalization in by editing the title, image, and description.
Unlike most of the content curation tools, elink.io lets you collaborate with your team in real-time. You and your team can collaborate on bundling, creating, and sharing content.
The best part? Elink offers an amazing automation tool that does the heavy lifting for you and saves you tons of valuable time by automating content creation for your website and newsletters. You can choose sources and add filters to make your content more relevant and effective.
Make an account now and get started for free!
Putting it all together…
So people, now you know what, how, and where to curate content for your business.
Once you tune all these aspects in a melodious sound, then you are good to go with your content curation strategy.
Start sharing good content available on the internet, keeping in mind the needs of your customers.
Also, don’t forget to give credit!